SlideShare ist ein Scribd-Unternehmen logo
1 von 47
Downloaden Sie, um offline zu lesen
Slide 1 © Fjord 2012 | Confidential
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 4
We help the world’s leading businesses create
great services through the power of design
LONDON ‱ HELSINKI ‱ BERLIN ‱ MADRID ‱ NEW YORK ‱ STOCKHOLM ‱ PARIS ‱ SAN FRANCISCO ‱ ISTANBUL
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 5
We work with the world’s top brands
We help our clients in powerful transformations
PIVOT
“I SPEND MY LIFE
ON THIS APP.”
ACCELERATE
“CITIBANK'S TABLET APP
TRANSFORMS THE DIGITAL
BANKING EXPERIENCE”
DISRUPT
“YOU'VE REALLY PUSHED US TO
THINK DIFFERENT ABOUT MOBILE
PAYMENTS, AND THE DELIGHT YOU'VE
CREATED IN THIS WORK
ARE UNIQUE IN THIS CATEGORY”
iTunes App Store Review
from IsThis15Letters
— Forrester, 2012 — — Head of Product Division at Intuit —
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 10
Our engagements are unique, but we
use standard methods
Not all engagements include all phases, and methods are not fixed to
specific phases. Often methods are reinvented based on client needs
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 11
DISCOVER DESCRIBE DESIGN DEVELOP RELEASE
Slide 6 © Fjord 2012 | Confidential
Health and Wellness
How digital technology is transforming the Health and Wellness sector.
And how it affects digital service design.
Slide 7 © Fjord 2012 | Confidential
The digitally literate
turn into e-Patients
Slide 8 © Fjord 2012 | Confidential
Who needs doctors, anyway?
Slide 9 © Fjord 2012 | Confidential
Medical and consumer technology
merge together
Slide 10 © Fjord 2012 | Confidential
Quantification is moving from
sports to well-being
Slide 11 © Fjord 2012 | Confidential
The smartphone
turns into
a diagnostic tool
Measuring his
heart rate
Slide 12 © Fjord 2012 | Confidential
The aspiration
Slide 13 © Fjord 2012 | Confidential
The Doctor-Patient Gap
DOCTOR PATIENT
Slide 14 © Fjord 2012 | Confidential
“The patient is the most underused
resource in medicine.”
David deBronkart
Slide 15 © Fjord 2012 | Confidential
Patient generated data
Slide 16 © Fjord 2012 | Confidential
Technology + User Centred Design
‱ Poka-Yoke
(mistake proofing)
‱ Usability
‱ Ergonomics
‱ Human-Computer-
Interaction
‱ Communication
Slide 17 © Fjord 2012 | Confidential
This did not replace
the doctor.
Nor will this.
Slide 18 © Fjord 2012 | Confidential
Slide 19 © Fjord 2012 | Confidential
What if...
Slide 20 © Fjord 2012 | Confidential
What if...
Slide 21 © Fjord 2012 | Confidential
FROM DOCTOR TO COACH
FROM PATIENT TO PLAYER
Slide 22 © Fjord 2012 | Confidential
DESIGNER-DOCTOR
COLLABORATION
Slide 23 © Fjord 2012 | Confidential
Paediatric Growth Chart
Slide 24 © Fjord 2012 | Confidential
Harvard Medical School
Slide 25 © Fjord 2012 | Confidential
The Numbers Challenge
Slide 26 © Fjord 2012 | Confidential
“Don’t confuse data
with information!”
Slide 27 © Fjord 2012 | Confidential
WISDOM
KNOWLEDGE
INFORMATION
Meaning from data
UNDERSTANDING
DATA
CONTEXT
understanding
relations
understanding
patterns
understanding
principles
Slide 28 © Fjord 2012 | Confidential
The element that
went missing
Slide 29 © Fjord 2012 | Confidential
Mechanised systems
Slide 30 © Fjord 2012 | Confidential
Don’t freak people out
Probably nothing 82%
Slide 31 © Fjord 2012 | Confidential
Adding
context
BEFORE
AFTER
Slide 32 © Fjord 2012 | Confidential
Adding
context
Test Name In Range Out of Range Reference Range Lab
CHOLESTEROL 211 125-209 mg/dL 63
BEFORE
AFTER
Slide 33 © Fjord 2012 | Confidential
Glorified pedometers
Slide 34 © Fjord 2012 | Confidential
From achieving to maintaining.
Slide 35 © Fjord 2012 | Confidential
Chart Fatigue
So What?
Slide 36 © Fjord 2012 | Confidential
Benefit VS Cost
Slide 37 © Fjord 2012 | Confidential
What if...
Slide 38 © Fjord 2012 | Confidential
The Behavioural Change
Challenge
Slide 39 © Fjord 2012 | Confidential
Learn from gaming
This is a leader board, you just don’t see
the names of the other players.
Slide 40 © Fjord 2012 | Confidential
Feedback Loop
Slide 41 © Fjord 2012 | Confidential
The power of habit
Slide 42 © Fjord 2012 | Confidential
Introducing new habits is complex
EDUCATIONENFORCEMENTENGAGEMENT
Slide 43 © Fjord 2012 | Confidential
What if...
Slide 44 © Fjord 2012 | Confidential
What if...
Slide 45 © Fjord 2012 | Confidential
What if...
Slide 46 © Fjord 2012 | Confidential
Summary
Doctor-Patient Gap
1. From doctor to coach
2. From patient to player
Numbers
1. Turn data into information
2. Beware too much automation
3. Chart Fatigue: Move beyond numbers
Behaviour Change
1. Create feedback loops
2. Build on top of habits
www.fjordnet.com@fjordnet martin.charlier@fjord.co.uk
THANKS
Martin Charlier
@marcharlier
Martin.Charlier@fjord.co.uk

Weitere Àhnliche Inhalte

Andere mochten auch

Andere mochten auch (8)

Why prototype ? / ăȘăœăƒ—ăƒ­ăƒˆă‚żă‚€ăƒ—ăŒćż…èŠă‹ïŒŸ
Why prototype ? / ăȘăœăƒ—ăƒ­ăƒˆă‚żă‚€ăƒ—ăŒćż…èŠă‹ïŒŸWhy prototype ? / ăȘăœăƒ—ăƒ­ăƒˆă‚żă‚€ăƒ—ăŒćż…èŠă‹ïŒŸ
Why prototype ? / ăȘăœăƒ—ăƒ­ăƒˆă‚żă‚€ăƒ—ăŒćż…èŠă‹ïŒŸ
 
Fjord Trends 2017 - Highlights
Fjord Trends 2017 - HighlightsFjord Trends 2017 - Highlights
Fjord Trends 2017 - Highlights
 
Growing the Digital Business: Accenture Mobility Research 2015
Growing the Digital Business: Accenture Mobility Research 2015Growing the Digital Business: Accenture Mobility Research 2015
Growing the Digital Business: Accenture Mobility Research 2015
 
Fjord Service Design Academy: A business case for transformative services
Fjord Service Design Academy: A business case for transformative servicesFjord Service Design Academy: A business case for transformative services
Fjord Service Design Academy: A business case for transformative services
 
Fjord@MIPTV: Expanding Platforms, The Augmented City
Fjord@MIPTV: Expanding Platforms, The Augmented CityFjord@MIPTV: Expanding Platforms, The Augmented City
Fjord@MIPTV: Expanding Platforms, The Augmented City
 
Fjord Trends 2016
Fjord Trends 2016Fjord Trends 2016
Fjord Trends 2016
 
The Love index
The Love indexThe Love index
The Love index
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017
 

Ähnlich wie Digital Health And Wellness

Health & Wellness insight
Health & Wellness insightHealth & Wellness insight
Health & Wellness insight
Fjord
 
Connecting the Next Billion
Connecting the Next BillionConnecting the Next Billion
Connecting the Next Billion
Ashwin Rajan
 
Transform Indonesia's Next Generations 2013 [COPY]
Transform Indonesia's Next Generations 2013 [COPY]Transform Indonesia's Next Generations 2013 [COPY]
Transform Indonesia's Next Generations 2013 [COPY]
Mahadiputra S
 
Advocate Consulting - Tangoe Summit Keynote Presentation 2012
Advocate Consulting - Tangoe Summit Keynote Presentation 2012Advocate Consulting - Tangoe Summit Keynote Presentation 2012
Advocate Consulting - Tangoe Summit Keynote Presentation 2012
Advocate Consulting
 
Insight into travel & transportation
Insight into travel & transportationInsight into travel & transportation
Insight into travel & transportation
Fjord
 
Minidates otv-agile2012-final hr
Minidates otv-agile2012-final hrMinidates otv-agile2012-final hr
Minidates otv-agile2012-final hr
drewz lin
 
Daan Witteveen - The future of Media #ATSNL
Daan Witteveen - The future of Media #ATSNLDaan Witteveen - The future of Media #ATSNL
Daan Witteveen - The future of Media #ATSNL
IAB Netherlands
 

Ähnlich wie Digital Health And Wellness (20)

MLOVE living rethought
MLOVE living rethoughtMLOVE living rethought
MLOVE living rethought
 
Health & Wellness insight
Health & Wellness insightHealth & Wellness insight
Health & Wellness insight
 
Tablet effect on media consumption
Tablet effect on media consumption Tablet effect on media consumption
Tablet effect on media consumption
 
Fjord @Webinale in Berlin - The dawning age of the mobile internet
Fjord @Webinale in Berlin - The dawning age of the mobile internetFjord @Webinale in Berlin - The dawning age of the mobile internet
Fjord @Webinale in Berlin - The dawning age of the mobile internet
 
Connecting the Next Billion
Connecting the Next BillionConnecting the Next Billion
Connecting the Next Billion
 
Star Hiring Presentation 2012
Star Hiring Presentation 2012Star Hiring Presentation 2012
Star Hiring Presentation 2012
 
Defining New Partnerships
Defining New PartnershipsDefining New Partnerships
Defining New Partnerships
 
Transform Indonesia's Next Generations 2013 [COPY]
Transform Indonesia's Next Generations 2013 [COPY]Transform Indonesia's Next Generations 2013 [COPY]
Transform Indonesia's Next Generations 2013 [COPY]
 
NBIA Presentation Greenstart 2012
NBIA Presentation Greenstart 2012NBIA Presentation Greenstart 2012
NBIA Presentation Greenstart 2012
 
Fjord @ Next 11: The System is the World
Fjord @ Next 11: The System is the WorldFjord @ Next 11: The System is the World
Fjord @ Next 11: The System is the World
 
Creating a fantastic mobile experience
Creating a fantastic mobile experienceCreating a fantastic mobile experience
Creating a fantastic mobile experience
 
BYOD Trends, Challenges, Pitfalls and Tips
BYODTrends, Challenges, Pitfalls and TipsBYODTrends, Challenges, Pitfalls and Tips
BYOD Trends, Challenges, Pitfalls and Tips
 
Smarter Workplace of the Future
Smarter Workplace of the FutureSmarter Workplace of the Future
Smarter Workplace of the Future
 
Advocate Consulting - Tangoe Summit Keynote Presentation 2012
Advocate Consulting - Tangoe Summit Keynote Presentation 2012Advocate Consulting - Tangoe Summit Keynote Presentation 2012
Advocate Consulting - Tangoe Summit Keynote Presentation 2012
 
Insight into travel & transportation
Insight into travel & transportationInsight into travel & transportation
Insight into travel & transportation
 
5 Portal Problems and Their Solutions
5 Portal Problems and Their Solutions5 Portal Problems and Their Solutions
5 Portal Problems and Their Solutions
 
Minidates otv-agile2012-final hr
Minidates otv-agile2012-final hrMinidates otv-agile2012-final hr
Minidates otv-agile2012-final hr
 
Doing #noProjects in Large Organizations (Codemotion 2015)
Doing #noProjects in Large Organizations (Codemotion 2015)Doing #noProjects in Large Organizations (Codemotion 2015)
Doing #noProjects in Large Organizations (Codemotion 2015)
 
Customer experience and marketing become one
Customer experience and marketing become oneCustomer experience and marketing become one
Customer experience and marketing become one
 
Daan Witteveen - The future of Media #ATSNL
Daan Witteveen - The future of Media #ATSNLDaan Witteveen - The future of Media #ATSNL
Daan Witteveen - The future of Media #ATSNL
 

KĂŒrzlich hochgeladen

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

KĂŒrzlich hochgeladen (20)

Phases of negotiation .pptx
 Phases of negotiation .pptx Phases of negotiation .pptx
Phases of negotiation .pptx
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
BAGALUR CALL GIRL IN 98274*61493 ❀CALL GIRLS IN ESCORT SERVICE❀CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❀CALL GIRLS IN ESCORT SERVICE❀CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❀CALL GIRLS IN ESCORT SERVICE❀CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❀CALL GIRLS IN ESCORT SERVICE❀CALL GIRL
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 

Digital Health And Wellness

  • 1. Slide 1 © Fjord 2012 | Confidential
  • 2. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 4 We help the world’s leading businesses create great services through the power of design LONDON ‱ HELSINKI ‱ BERLIN ‱ MADRID ‱ NEW YORK ‱ STOCKHOLM ‱ PARIS ‱ SAN FRANCISCO ‱ ISTANBUL
  • 3. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 5 We work with the world’s top brands
  • 4. We help our clients in powerful transformations PIVOT “I SPEND MY LIFE ON THIS APP.” ACCELERATE “CITIBANK'S TABLET APP TRANSFORMS THE DIGITAL BANKING EXPERIENCE” DISRUPT “YOU'VE REALLY PUSHED US TO THINK DIFFERENT ABOUT MOBILE PAYMENTS, AND THE DELIGHT YOU'VE CREATED IN THIS WORK ARE UNIQUE IN THIS CATEGORY” iTunes App Store Review from IsThis15Letters — Forrester, 2012 — — Head of Product Division at Intuit — | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 10
  • 5. Our engagements are unique, but we use standard methods Not all engagements include all phases, and methods are not fixed to specific phases. Often methods are reinvented based on client needs | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 11 DISCOVER DESCRIBE DESIGN DEVELOP RELEASE
  • 6. Slide 6 © Fjord 2012 | Confidential Health and Wellness How digital technology is transforming the Health and Wellness sector. And how it affects digital service design.
  • 7. Slide 7 © Fjord 2012 | Confidential The digitally literate turn into e-Patients
  • 8. Slide 8 © Fjord 2012 | Confidential Who needs doctors, anyway?
  • 9. Slide 9 © Fjord 2012 | Confidential Medical and consumer technology merge together
  • 10. Slide 10 © Fjord 2012 | Confidential Quantification is moving from sports to well-being
  • 11. Slide 11 © Fjord 2012 | Confidential The smartphone turns into a diagnostic tool Measuring his heart rate
  • 12. Slide 12 © Fjord 2012 | Confidential The aspiration
  • 13. Slide 13 © Fjord 2012 | Confidential The Doctor-Patient Gap DOCTOR PATIENT
  • 14. Slide 14 © Fjord 2012 | Confidential “The patient is the most underused resource in medicine.” David deBronkart
  • 15. Slide 15 © Fjord 2012 | Confidential Patient generated data
  • 16. Slide 16 © Fjord 2012 | Confidential Technology + User Centred Design ‱ Poka-Yoke (mistake proofing) ‱ Usability ‱ Ergonomics ‱ Human-Computer- Interaction ‱ Communication
  • 17. Slide 17 © Fjord 2012 | Confidential This did not replace the doctor. Nor will this.
  • 18. Slide 18 © Fjord 2012 | Confidential
  • 19. Slide 19 © Fjord 2012 | Confidential What if...
  • 20. Slide 20 © Fjord 2012 | Confidential What if...
  • 21. Slide 21 © Fjord 2012 | Confidential FROM DOCTOR TO COACH FROM PATIENT TO PLAYER
  • 22. Slide 22 © Fjord 2012 | Confidential DESIGNER-DOCTOR COLLABORATION
  • 23. Slide 23 © Fjord 2012 | Confidential Paediatric Growth Chart
  • 24. Slide 24 © Fjord 2012 | Confidential Harvard Medical School
  • 25. Slide 25 © Fjord 2012 | Confidential The Numbers Challenge
  • 26. Slide 26 © Fjord 2012 | Confidential “Don’t confuse data with information!”
  • 27. Slide 27 © Fjord 2012 | Confidential WISDOM KNOWLEDGE INFORMATION Meaning from data UNDERSTANDING DATA CONTEXT understanding relations understanding patterns understanding principles
  • 28. Slide 28 © Fjord 2012 | Confidential The element that went missing
  • 29. Slide 29 © Fjord 2012 | Confidential Mechanised systems
  • 30. Slide 30 © Fjord 2012 | Confidential Don’t freak people out Probably nothing 82%
  • 31. Slide 31 © Fjord 2012 | Confidential Adding context BEFORE AFTER
  • 32. Slide 32 © Fjord 2012 | Confidential Adding context Test Name In Range Out of Range Reference Range Lab CHOLESTEROL 211 125-209 mg/dL 63 BEFORE AFTER
  • 33. Slide 33 © Fjord 2012 | Confidential Glorified pedometers
  • 34. Slide 34 © Fjord 2012 | Confidential From achieving to maintaining.
  • 35. Slide 35 © Fjord 2012 | Confidential Chart Fatigue So What?
  • 36. Slide 36 © Fjord 2012 | Confidential Benefit VS Cost
  • 37. Slide 37 © Fjord 2012 | Confidential What if...
  • 38. Slide 38 © Fjord 2012 | Confidential The Behavioural Change Challenge
  • 39. Slide 39 © Fjord 2012 | Confidential Learn from gaming This is a leader board, you just don’t see the names of the other players.
  • 40. Slide 40 © Fjord 2012 | Confidential Feedback Loop
  • 41. Slide 41 © Fjord 2012 | Confidential The power of habit
  • 42. Slide 42 © Fjord 2012 | Confidential Introducing new habits is complex EDUCATIONENFORCEMENTENGAGEMENT
  • 43. Slide 43 © Fjord 2012 | Confidential What if...
  • 44. Slide 44 © Fjord 2012 | Confidential What if...
  • 45. Slide 45 © Fjord 2012 | Confidential What if...
  • 46. Slide 46 © Fjord 2012 | Confidential Summary Doctor-Patient Gap 1. From doctor to coach 2. From patient to player Numbers 1. Turn data into information 2. Beware too much automation 3. Chart Fatigue: Move beyond numbers Behaviour Change 1. Create feedback loops 2. Build on top of habits