2. Audience Poll
Have you worked on a gamification project?
Are you an eBook publisher?
What is one goal you have for this workshop?
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
3. Our Game Plan:
• What is gamification?
• Gamification Framework
• Group exercise: Gamifying eBook Publishing
• Resources
• Awesome prize! Key Takeaway:
Gamification can boost
engagement and profits
for ePublishing!
Tip! Details are in our slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
4. What is Gamification?
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
5. A simple definition:
Game techniques
..
…in non-game situations
…to motivate people and
drive behavior.
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
6. Game Techniques Used In Gamification
Dynamics – motivate behavior
Scenario, rules, progression
Mechanics – help achieve goals
Teams, competitions, rewards, feedback
Components – track progress
Quests, points, levels, badges, collections
Badgeville http://badgeville.com/
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
7. Gamification is Growing Rapidly
By 2014, over 70% of companies
will have at least one
It’s time for
gamified product
ePublishing to
get in the
By 2015, over 50% will game!
gamify innovation
A company that gamifies
marketing & customer retention
will be as important as
eBay, Facebook, or Amazon
Source: Gartner Press Release Egham, UK, April12, 2011:
http://www.gartner.com/it/page.jsp?id=1629214
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
8. It’s Big Money!
Market: from $100M in 2011 to over $2.8B in 2016
Growth: from 155% in 2011 to 197% in 2012
47% focus on user engagement
Source: M2: http://www.m2research.com/gamification.htm
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
9. It Engages Millennials
Gen Y have 10,000 hours of gaming by age 21
The 10,000-Hour Rule – Outliers by Malcolm Gladwell
Gen Y are 25% of the US workforce
In 2014, they will be 36%,
and in 2020, 46%
“Maximizing Millennials” UNC Kenan-Flagler Business School
Jane McGonigal: Gaming Can Make A Better World
http://www.youtube.com/watch?v=dE1DuBesGYM
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
10. How Can It Help ePublishing?
Increase customer engagement
Motivate participation
Influence behavior
Drive adoption, learning, loyalty
Improve quality of service
Increase efficiency
Reduce time, costs
Drive profits
Bunchball http://www.bunchball.com/products
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
12. Gamification Framework
Courtesy Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
13. Gamification Framework
Step #1
Define
business
objectives
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
14. Gamification Framework
Step #2
Describe
your
players
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
19. Gamification Framework
Define business objectives
Describe your players
Delineate target behaviors
Devise activity loops
Don't forget the fun
Deploy appropriate
tools
Courtesy Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
20. Resources
for Learning More
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
21. Highly Recommended
Gamification, taught by Kevin Werbach of the Wharton School
via Coursera: https://www.coursera.org/course/gamification
Excellent,
online,
no cost
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
22. Selected Resources
• Kevin Werbach, Dan Hunter: For The Win: How Game Thinking
Can Revolutionize Your Business
• Gamification course taught by Kevin Werbach of the Wharton School through Coursera
• Gartner Press Release, Egham, UK, April12, 2011, M2 Research
• Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and
Mobile Apps, Game-Based Marketing: Inspire Customer Loyalty through Rewards,
Challenges, and Contests, The Gamification Revolution: How Leaders Leverage Game
Mechanics to Crush the Competition (Coming Soon)
• Gamification Co: http://www.gamification.co/
• Gsummit: http://gsummit.com/
• ThinkingWorlds.com, GameSalad.com
• Jane McGonigal, Games Can Make A Better World, Reality is Broken
• Karl Kapp, The Gamification of Learning and Instruction: Game-Based Methods and
Strategies for Training and Education
• Cheryl Lockett Zubak, Simulations, Games, & Engaged Learning, STC IDL SIG newsletter
• Marta Rauch, article on Gamification is Here: Build a Winning Plan
• Marta Rauch, presentation on Gamification is Here: Build a Winning Plan
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
23. Key Takeaways
• Gamification can be an effective business tool
• Use the Gamification Framework
• Gamify eBook Publishing to increase
engagement and motivation
• Resources Key Takeaway:
Gamification can
enhance engagement
Tip! Details are in our slides and profits for
posted on SlideShare: ePublishing!
http://www.slideshare.net/MartaRauch
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
24. Prize
Tweet this!
For The Win by @kwerb –
awesome prize! #ICC2013
@wharton
Excellent
resource!
For The Win:
How Game Thinking Can
Revolutionize Your Business
by Kevin Werbach, Dan Hunter
http://wdp.wharton.upenn.edu/books/for-the-win/
Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.