1. Research for ideas
A promotional campaign for the
school Christmas production for the
Drama Department

2. Research Campaign
Look at the following blog http://uaddit.com/discussions/showthread.php?t=642
For each of the advertisements are using slightly unorthodox methods to get across their
ideas
Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’
• What ideas/product is the advertisement trying to convey?
They are trying to convey the fact that they can help anyone look for the perfect job for
themselves. The product is the service of ‘jobsintown.com’.
• What catches your attention?
The ‘Life’s too short for the wrong job!’ quote
• How is it done?
The advertisement is placed on an extremely visible object, it would be seen by thousands
of people everyday, including those who utilize the machine.
• What makes this an effective promotion?
The best part about this promotion is it’s ‘accessibility’. It is almost relatable and although
rather simple, it may attract people in certain situations in search of a job.

3. Promotional Campaign
Promotional elements
Strategies for success
Breast Cancer Awareness
Pink Ribbon
World awareness week
Events (National & global)
Data portal - Webpage
Moral obligation to
support charity
Celebrity endorsement
Instantly recognizable
logo (pink ribbon)
Red ‘stop’ sign
Fund Raising Events
Data Portal- Blog
Simple, but recognizable
logo
Supports the end to a
rising issue
Catchy Logo
Slogan
Web Portal- Blog and
Website
Moral obligation to
support a good cause
Easily Recognizable logo
Large local charity
Global Events
Data portal- Webpage
Is a charity itself trying to
raise awareness of
poverty
Celebrity endorsement
Local
Be-aware
Anti-drug awareness campaign

4. Promotional ideas for your event
Brainstorm the promotional elements and ideas you would include for a promotional
campaign for the school Christmas production by the Drama Department
T-Shirt sales
Flyers and various posters around school
Promotional performances/snippets
Announcements

5. Summary of research
• From this research create a blog post
• Give it the title, “Elements of a successful promotional
campaign"
• Write out your title making sure you include the WHAT,
WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the promotional ideas are needed
• Label/Tag the post with the label, " Elements of a
successful promotional campaign "
• Submit the URL of the blog post to the dropbox