1) The presentation examines how digital marketing has led many brands to forget the core principles of branding and focus too much on checking boxes of required channels and creating shareable content.
2) While digital has changed marketing, the fundamentals of branding and how people interact with brands emotionally have not changed. Simplicity, emotion, and confidence still resonate with people more than complex messages.
3) Donald Trump's presidential campaign demonstrates how effective branding principles can still be when applied, through messages that are simple, emotional, and confident rather than detailed or fact-based. His success shows these timeless elements should not be overlooked in digital environments.