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title


How to Find Link Love:
Learn how to develop an effective link building strategy to
drive more traffic to your website.




                                                        Presented by:
                                                        Richard Sharp
5 things you want to know about
this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
    GoToWebinar controls at any time during the
    presentation
3. We will answer timely, topic-specific questions during
    the presentation and save the rest for the Q & A
    period
4. We answer all the questions we don’t have time for
   during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
   the presentation slides after the presentation
Why are Links a

                  anyways?
A link is like a   for your website
They increase your website’s VISIBILITY
They help to bring   to your website
What does a                   look like?

1. From a reputable website
2. Relevant anchor text
3. One-way vs. Reciprocal
4. No “nofollow” tags
What does a                 link look like?

1. Links from link farms
2. New sites with few backlinks
3. Networked websites
How can you get            for your site?

1.   Social media sites
2.   Link baiting
3.   Directories
4.   Content Syndication
Number of
              bookmarks
Tweet breakdown
Linking to
our posts in
tweets
What are the best                 strategies?

1. Be controversial/provocative
2. Have compelling offers / contests
3. Ask questions/ start debates
4. Target specific communities
How can   get you links?
Search for “web marketing”
Search for “website design trends”
Embeds/views
                  /shares




Links/shares of
our content
Beware of common LINK BUILDING SCAMS
1.   Link farms
2.   Link exchange requests
3.   Link building proposals/ outsourcing
4.   Link offers from low-reputation websites
Thank You!
REGISTER       to receive our blog posts via email   TODAY   and
you’ll be entered to receive a   FREE   SEO assessment.


          Follow our blog at http://www.marqui.com/blog

           Follow us on Twitter @Marqui_CMS


 Contact me!
 Richard Sharp, VP Marketing
 richard@marqui.com
 604.484.8543
Image Sources
• http://www.flickr.com/photos/lynac/321100379/sizes/l/
• http://www.flickr.com/photos/kleinerkuchen/3427986548/sizes/o/
• http://www.flickr.com/photos/cle0patra/3040705918/sizes/l/
• http://www.flickr.com/photos/schrierc/4791774577/sizes/l/
• http://www.flickr.com/photos/aimee_m/3303028263/sizes/l/
• http://www.flickr.com/photos/dorron/238249259/sizes/l/
• http://www.flickr.com/photos/texaseagle/2948039520/sizes/o/
• http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l
  /
• http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l
  /
• http://www.flickr.com/photos/mattieb/160662863/sizes/l/
• http://www.flickr.com/photos/10ch/3347658610/sizes/l/

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How to Find Link Love

  • 1. title How to Find Link Love: Learn how to develop an effective link building strategy to drive more traffic to your website. Presented by: Richard Sharp
  • 2. 5 things you want to know about this presentation… 1. The presentation will be 45 minutes including Q & A 2. You can send your questions to us via your GoToWebinar controls at any time during the presentation 3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period 4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day 5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
  • 3. Why are Links a anyways?
  • 4. A link is like a for your website
  • 5. They increase your website’s VISIBILITY
  • 6. They help to bring to your website
  • 7. What does a look like? 1. From a reputable website 2. Relevant anchor text 3. One-way vs. Reciprocal 4. No “nofollow” tags
  • 8. What does a link look like? 1. Links from link farms 2. New sites with few backlinks 3. Networked websites
  • 9. How can you get for your site? 1. Social media sites 2. Link baiting 3. Directories 4. Content Syndication
  • 10. Number of bookmarks Tweet breakdown
  • 11. Linking to our posts in tweets
  • 12. What are the best strategies? 1. Be controversial/provocative 2. Have compelling offers / contests 3. Ask questions/ start debates 4. Target specific communities
  • 13. How can get you links?
  • 14. Search for “web marketing”
  • 15. Search for “website design trends”
  • 16. Embeds/views /shares Links/shares of our content
  • 17. Beware of common LINK BUILDING SCAMS 1. Link farms 2. Link exchange requests 3. Link building proposals/ outsourcing 4. Link offers from low-reputation websites
  • 18. Thank You! REGISTER to receive our blog posts via email TODAY and you’ll be entered to receive a FREE SEO assessment. Follow our blog at http://www.marqui.com/blog Follow us on Twitter @Marqui_CMS Contact me! Richard Sharp, VP Marketing richard@marqui.com 604.484.8543
  • 19. Image Sources • http://www.flickr.com/photos/lynac/321100379/sizes/l/ • http://www.flickr.com/photos/kleinerkuchen/3427986548/sizes/o/ • http://www.flickr.com/photos/cle0patra/3040705918/sizes/l/ • http://www.flickr.com/photos/schrierc/4791774577/sizes/l/ • http://www.flickr.com/photos/aimee_m/3303028263/sizes/l/ • http://www.flickr.com/photos/dorron/238249259/sizes/l/ • http://www.flickr.com/photos/texaseagle/2948039520/sizes/o/ • http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l / • http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l / • http://www.flickr.com/photos/mattieb/160662863/sizes/l/ • http://www.flickr.com/photos/10ch/3347658610/sizes/l/