Marli Mesibov's pitch to speak at LavaCon 2015.

1. Little Content
Fish in a Big
Company
Pond
Submission to LavaCon
Marli Mesibov
@marsinthestars

2. A lack of internal support
When I worked in an agency I always had
internal support from my team, even with
the worst clients imaginable.
Then I moved to Fidelity, a large company
where our clients were our superiors. I
learned to hate and fear the phrase “we
know it’s a problem, but we don’t want you
to focus on it.”

3. There is a solution!
I lost faith, and I lost interest in my work for
months. When I awoke from my stupor, it
was thanks to a conference, a book, and a
plan.
Now I want to save other content strategists
from getting lost in the big pond.

4. Learn from my mistakes
In this session, attendees will learn:
 How to make a “content problem” into a
“company problem.”
 How to walk the fine line between useless
gossip and necessary rabble rousing.
 How to recognize when process is helpful,
and when it’s harmful – and how to fix it.

5. Marli Mesibov
Content Strategist
o Managing editor
UX Booth
o Conference speaker
CS Forum, LavaCon 2013
and 2014, Content Strategy Applied, & more
o Website: www.marli.us
Twitter: @marsinthestars

6. Don’t forget to “like”
this talk if you want to
see it at LavaCon
2015!