This is an info graphics about the prestigious advertising company Ogilvy and Mather and their SlideShare account

1. Kyle Sergeant
Markus Esnard
April 27th,
2010
3
It was about the Great Recession
rd
it was on
May, 2010
“Women in Their
Digital Domain”
‘Eyes Wide Open, Wallet
Half Shut’
4,229
followers
129
pieces of content
70 presentations 25 documents 32 videos 2 infographics
(Most popular post with 96,145 views: The
Not-So-Standard Rules of Engagement With Digital
Consumers)
(Most popular with 36,796 views: Making
Magic, Using Logic)
Primary Target
Share with the world valuable insights and
perspectives so advertising, marketing, and
public relations are always at their best
SlideShare designs utilize CRAP
Principals; utilize complimentary
colours; Helvetica is their font of choice;
picture first, as few words as possible
mentality; and prominent headlines.
• Male/female decision makers within Fortune 500
companies and/or mainstream charity board
members.
• 30+ years old
• CEOs and/or CMOs
• Would rather place their advertising/marketing
needs with an established agency instead of betting
on the hotshot new startup.
(Most popular with 7,402
views: Game of Thrones –
Dragon)
(Most popular with 2,096 views: Day 1 Recap
at #CannesLions 2013”)
Secondary Target
• Male/female creative trendsetters looking
for the newest, hottest industry insights.
• Seeking insights to set them apart from
the pack when it comes to breaking into the
industry.
• Established individuals within
advertising/marketing industry seeking
new career opportunities.
“Get in Touch” icon is located on every SlideShare . After every eleven
pages on a presentation, a lead capture form is displayed. After page two
of a document, the lead capture form is displayed. And after a video, the
lead capture form is displayed.
Lead capture form requires individual to provide first name, last
name, work email, and name of organization they work with/for.