Mobylizr - Mobile tips for your next mobile project

25+ “I knew that” tips
That may be useful for
your next mobile project..

Author: Mark de Kock
Friday, November 9, 12

Does this ever
happen to you?
At each presentation or next best article
you think;

“Of course, that’s
obvious,
or
“Everybody knows that!”
Most of the time it turns out you still
learn one or two relevant things that
you didn’t hear or read before.

Here are a few i learned

Enjoy,

Mark de Kock / Digital strategist / Mobylizr


Tips have been devided in two sections: Strategy and more / Design and more

CHAPTER 1) STRATEGY AND MORE


Mobile is personal
But not always 1-on-1

Segmenting your audience to their needs
already brings relevance to individuals


CRM is almost always undervalued
In mobile succes.

Having a good contactstrategy in place
increases longevity in app use.


Launching your app
is a starting point
Not your end goal
Develop a roadmap and
structure your budget accordingly!


Determine mobile succes on long term relationships
Instead of only counting your downloads


A web business model is often not suited for mobile
Succes comes in acknowledging the overlap AND differences


Mobile is not an app
But a channel with diversity

Social integration (login) is currently a standard
But don’t make it your only way of building your user relationship(database)


The numbers tell the tale
Think about your measurement strategy and implement it!


Integrate mobile into your communication strategy
A user/consumer expects
One brand
One company,
One voice,
One service level

Adapted to the channel of contact


Are you going for a native app or web experience
Plot your requirements now and in the near future


Determine user conversion points
How do you capture users within your app.. AND
Is your mobile user your next web client or vice versa?

Mobile is only getting started so think ahead
And upgrade your organisation to the changing media landscape


Build a roadmap with 2 more releases to come
Prioritise the releases from a user centric standpoint


Build on / stack existing platform
Don’t try to reinvent the wheel
Use tools and services (e.g. Amazon AWS)


Do you have evolution in mind while constructing?
What does your user need in 2, 6, 12 months time?


CHAPTER 2) DESIGN AND MORE..


Mobile does not have a
standard shape or form

(think tablet vs smartphone or
HTML5 vs App)


Mobile development = go for the essentials
Not a multitude of distracting choices
Work with the screen dimensions + timeframe / types of use


Research design and
functional ‘best of class’
examples

Implement usefull items into your
design/functionalities

1.750.000+ apps in the joint appstores can be
usefull as inspiration or at least to know what you
don’t want to do..


Location driven (relevant) content in the right context is..


Design and functionality follow ease of use
Don’t build something just because it looks good


Good app design AND
responsiveness
increases ease of use
Non-logical responding
navigation items are
a major turn-off

A well designed icon can


Your soundset can make or break your app


CHAPTER 3) IT’S ALL ABOUT THE USER, DUMMY


Use tools like Uservoice to
curate and prioritise
Your users can support you in your
development roadmap


Mobile is NOT an exact copy of your web activities
It may just be the only way to start a new relationship with your customer.
Which can be extended to traditoinal web/other channels.


User satisfaction always stands above marketing goals
User centered models are even more important in mobile

Mobile is time and location driven


Mobile advertising in display
format is tempting but..
Will probably fail in the long run with declining
margins (RTB) and more importantly..
it’s annoying for users.

Think in brand utilities and relevance.


Mobile is social

But not always labelled as such

A user may expects some form of social
experience and be willing to share.


Learn from feedback
Check your app store reviews. Ask customers for feedback.

But monitor social networks as well for learnings


Thnx


Image credits:

http://www.ruprechtstdios.com
http://blog.thaeger.com/2011/09/12/bare-essentials/
http://evolvenation.wordpress.com/2012/03/22/you-me-jesus-and-old-people/
http://startyourownsmallbiz.com/how-to-respond-to-negative-feedback-online/
http://www.freepatentsonline.com/6584740.html
http://janrain.com/blog/what-are-most-popular-networks-social-login-and-sharing-web/
http://www.distimo.com/blog/wp-content/uploads/2012/10/Most-downloaded-apps-in-the-Apple-App-Store-Distimo.png
http://blog.profitero.com/2012/06/how-multichannel-cross-channel-and-omni.html
http://edudemic.com/2010/06/teachers-helping-teachers-the-pln-road-map/
http://www.minimalisti.com/living-room/09/living-room-furniture.html
http://www.preservationsound.com/?paged=24
http://hdw.eweb4.com/out/117890.html
http://nextgenlog.blogspot.nl/2012/04/algorithms-smart-memory-seen-as-cure.html
http://queenbeeconsulting.com/business-services/social-media/httpwww-dreamstime-com-image20140563/
http://1boxapps.com/native-mobile-app-vs-mobile-web-site-a-quick-comparison/
http://susanpolgar.blogspot.nl/

All sources are credited unless mentioned within image itself.
If any credits are missing the image will be replaced and/or credits added.

Special thanks goes out to Lukas Pauka http://www.lukaspauka.nl


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