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RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




     User Profile Survey 2012
The Latest research from our online audience
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




Audience Profiling




       2
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




 58% of respondents are actively looking for a job



    I am a jobseeker, actively
         looking for a job
                                                                                       58%




     I am a browser. I look at
     jobs, but I'm not actively                                         42%                   Potential job seekers
             applying




  I am an employer / recruiter
     looking for candidates                             Excluded from subsequent analysis




                                  Q. Which of the following best describes your job seeking status?

Base: all respondents (419)


                                                               3
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




    Over half are currently in permanent roles, while 17% are unemployed

   Permanent - working full time (30+ hrs per
                   week)
                                                                                                               50%


                                Unemployed                          17%


                      Temporary / Contractor                11%                                                               59% are in
                                                                                                                              permanent roles

     Permanent- working part time (less than
               30 hrs per week)
                                                          9%


                   Student / Recent graduate              9%


                                     Retired     1%


                                       Other      2%



                                                Q. What is your current working status?

Base: all respondents (419)


                                                                4
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Almost half work for Local Authorities

                              Local Authority                                                                                            44%


                  Private sector organisation                                16%


                      Voluntary organisation                      10%


             Health authority/NHS/PCT Trust              5%


                   Local Education Authority       2%


                         Housing association       2%

             Justice system (probation, youth
                justice, police, CAFCASS           2%


                         Central government      1%


                                       Other                                 16%


                                Q. Which of the following best describes the organisation you are employed by?

Base: all respondents (401)


                                                                   5
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Service/project/area team office is the most common establishment type
                    Service/project/area team office                                                                                             30%
                         Organisation headquarters                                      12%
                                     Residential unit                         8%
                                 Supported housing                       6%
     Sure start / Children's centres / Family support                5%
                                            Hospital                 5%
                                 University / college          3%
                                    Day care centre          2%
                                       Health centre         2%
                      School (inc extended school)           2%
                           Connexions / Youth work       1%
              Educational social work development        1%
                                   Youth justice unit    1%
                                            Hospice     0%
                                Training department     0%
                                               Other                                                              20%

                                   Q. Which of the following best describes the establishment that you work at?

Base: all respondents (401)


                                                                     6
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Respondents most commonly work with Adults


                                    Adults                                                                                              43%




                     Children and families                                                                                       40%




                                      Both                       10%




                     Neither/not applicable                7%




                                       Q. Which of the following client groups do you primarily work with?

Base: all respondents (405)


                                                                    7
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Mental health is the most common area respondents work in
                             Mental health                                                                                      40%
                     Young people 11-25                                                                                36%
                       Learning difficulties                                                                           36%
                              Older people                                                            29%
                       Physical disabilities                                                         28%
                             Children 5-10                                                        26%
                        Families/parenting                                                       25%
           Drug related/Substance abuse…                                               22%
                            Early years 0-4                                           21%
                            Physical health                                           21%
                 Alcohol related problems                                             21%
                       Fostering/Adoption                               16%
                         Sensory impaired                               16%
                                 Homeless                               16%
     Young offenders/Anti-social behaviour                            15%
                Special educational needs                           13%
                           Terminal illness                      11%
                          The unemployed                       10%
                                Youth work                    9%
             School attendance/behaviour                      9%
                  Schedule one offenders                 7%
                           Asylum seekers                7%
                                  HIV/AIDS             6%
                   No direct client contact           5%
                                      Other                       11%


                                               Q. Which of the following areas do you work in?

Base: all respondents (406)


                                                                  8
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Around a quarter of respondents are social workers

           Director/Deputy Director/Assistant Director        2%

                      Area/District/Regional Manager            3%

     Head of department/Home/Centre/Unit or Agency                     5%

        Project/Programme/Team Manager or Leader                                 9%

                                      Other Manager                         7%

                                   Senior practitioner                              10%

                                          Practitioner                      7%

                                 Senior social worker                  5%

           Social worker/Key worker/Outreach worker                                                                                25%

        Youth work/Personal adviser/YOT practitioner            3%

                               Occupational therapist      1%

                                                Other                                                                              25%

                                      Q. Which of the following best describes your current job function?

Base: all respondents (395)


                                                                   9
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   30% have been working in social care for 20 years or more

                         Less than 1 year                   4%

                                                                                                                  15 years on average
                 1 year - less than 3 years                                8%


                3 years - less than 6 years                                                        14%


                6 years - less than 9 years                                                   13%


              9 years - less than 12 years                                      9%


             12 years - less than 20 years                                                                                             22%


             20 years - less than 30 years                                                                                         21%


                         30 years or more                                       9%



                                      Q. How many years have you been working in the social care sector?

Base: all respondents (292)


                                                                  10
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   50% have been in their current role for less than 3 years

                          Less than 1 year                                                 19%


                 1 year - less than 3 years                                                                                 31%


                3 years - less than 6 years                                                           23%


                6 years - less than 9 years                                 13%

                                                                                                                 5 years on average
               9 years - less than 12 years                     8%


              12 years - less than 20 years             4%


              20 years - less than 30 years        2%


                         30 years or more     0%



                                          Q. And how many years have you been in your current role?

Base: all respondents (293)


                                                                 11
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs



    The average salary amongst respondents is just over £28k
            Under £10,000             7%

         £10,000 - £14,999            8%

         £15,000 - £19,999           6%                                             Mean average = £28,127
                                                                                    2010 average = £28K
         £20,000 - £24,999            8%

         £25,000 - £29,999                 13%

         £30,000 - £39,999                                          34%

         £40,000 - £49,999                 12%

         £50,000 - £59,999       3%

         £60,000 - £69,999      1%
                                                      17% earn £40k or more
         £70,000 - £79,999      1%

         £80,000 - £99,999      0%

          £100,000 or more      0%

           I'd rather not say         7%


                                           Q. What is your approximate current annual income?

Base: all respondents (295)


                                                              12
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




    Around 1 in 5 have a professional qualification

                                    28%
                              26%


                 19%
                                                       16%




                                                                             4%                                      4%
                                                                                               3%




                                    Q. What is your highest qualification?

Base: all respondents (417)


                                                 13
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




Respondents are 46 years                                    Almost three quarters are
old on average                                                       female

  18-24



  25-34                       17%                                      Male
                                                                       26%

  35-44                        20%

                                                                                             Female
  45-54                                       38%                                             74%



  55-64                         21%



   65 or
            1%                  Average age= 46 years old
   over




              Q. How old are you?                                          Q. Are you …?
Base: all respondents (415)                                 Base: all respondents (409)


                                                      14
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs



 Just under half are from the South
                      Greater London                                                22%

                              South East                                     17%

                               Midlands                                14%                                                         South= 45%

                              North West                        12%

              Yorkshire & Humberside                        10%

                          South West                  6%

                          East Anglia                 6%

                                  Wales              5%

        Outside UK (Rest of the world)          3%

                              North East        3%

                 Outside UK (Europe)       1%

                                Scotland   1%



                                                      Q. Which region are you based in?

Base: all respondents (418)


                                                                  15
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




How users rate our job site




           16
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   Around two thirds visit the site at least once a week

         More than once a day          5%


                   Once a day                                   14%
                                                                                                               65% visit the site at
                                                                                                               least once a week
          Once every 2-3 days                                                          22%


                 Once a week                                                                  24%


          Once every 2 weeks                         10%


                Once a month                                       15%


                    Less often                    9%


                        Never    0%


                                      Q. How often do you visit Community Care Jobs?

Base: all respondents (418)


                                                        17
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs



   Social care jobs sites are considered the most useful source for looking
   for a job
        Internet - Social care sector job websites (e.g. Community Care                                                                            35%
                                       Jobs)
                     Internet - Social care sector specific websites (e.g.
                                    communitycare.co.uk)                                           13%
      Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk                         11%
                                            Internet - Employer websites                         11%
                                              Recruitment consultancies                     6%
                                                 Word of mouth/contacts                 5%
                                                          Internet - Other             4%
                                                    National newspapers                4%
                                             Local/Regional newspapers                 4%
                                                             Job Centres               4%
                                                      Networking/events           2%
                         Internet - Social Media websites (e.g. LinkedIn)     1%
                                                                    Other     1%
                                           Social care sector magazines      0%
                                              Other business magazines       0%

                              Q. Which ONE of the following sources is the most useful to you when looking for a job?

Base: all respondents (419)


                                                                        18
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs



   Almost half of respondents think Community Care Job is the best site
   overall
                       Community Care Jobs                                                                                         49%

                         Jobs.guardian.co.uk                                   19%

                                 Totaljobs.com              6%

                                   Reed.co.uk           4%

            Socialcare.co.uk/social-work-jobs          3%

                                  Jobsite.co.uk        3%

                              Jobsgopublic.com         3%

                                 Monster.co.uk     1%

                       Greatsocialcare.co.uk       1%

                              Allcarejobs.co.uk    1%

                   Britishsocialworkjobs.com      0%

                                 Cypnow.co.uk     0%

                                         Other                   9%

                                       Q. Which website do you think is best overall when looking for a job?

Base: all respondents (406)


                                                                      19
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




     79% of respondents rate the ease of use of the site as excellent or good

          The ease of use of the site              29%                                    50%                                  16%        2%3%



                The speed of the site           25%                                   51%                                    19%          2%3%



  The design/appearance of the site           21%                                  53%                                     19%          3%3%



    The relevance of jobs on the site         21%                             45%                                   22%              8%     4%



      The number of jobs on the site           22%                                 49%                                   21%            5% 3%



  The accuracy of the search results         18%                             45%                                  25%                8%     4%


                                                         Excellent    Good     Fair      Poor     Don't know


                                  Q. How would you rate Community Care Jobs for each of the following factors?

Base: all respondents (various)


                                                                     20
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs




   81% of respondents rate the site as excellent or good overall


                 Excellent                          23%

                                                                                                                      81% excellent
                                                                                                                      or good


                    Good                                                                             58%




                      Fair                16%




                     Poor     4%




                                   Q. What is your overall opinion of Community Care Jobs?

Base: all respondents (417)


                                                          21
RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs



   81% of respondents feel the new site is better than the previous version
   of Community Care Jobs

      Much better than the previous site                                                                    35%

                                                                                                                                                81%
                                                                                                                                                improved

     A little better than the previous site                                                                                         46%




        About the same as the previous
                     site                                                  18%




     A little worse than the previous site    1%




       A lot worse than the previous site      2%




                      Q. And, overall how would you rate the new Community Care Jobs site compared to the previous site?

Base: all respondents able to compare the new and previous sites (318)


                                                                 22

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Community Care Jobs: Our Audience

  • 1. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs User Profile Survey 2012 The Latest research from our online audience
  • 2. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Audience Profiling 2
  • 3. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 58% of respondents are actively looking for a job I am a jobseeker, actively looking for a job 58% I am a browser. I look at jobs, but I'm not actively 42% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status? Base: all respondents (419) 3
  • 4. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Over half are currently in permanent roles, while 17% are unemployed Permanent - working full time (30+ hrs per week) 50% Unemployed 17% Temporary / Contractor 11% 59% are in permanent roles Permanent- working part time (less than 30 hrs per week) 9% Student / Recent graduate 9% Retired 1% Other 2% Q. What is your current working status? Base: all respondents (419) 4
  • 5. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Almost half work for Local Authorities Local Authority 44% Private sector organisation 16% Voluntary organisation 10% Health authority/NHS/PCT Trust 5% Local Education Authority 2% Housing association 2% Justice system (probation, youth justice, police, CAFCASS 2% Central government 1% Other 16% Q. Which of the following best describes the organisation you are employed by? Base: all respondents (401) 5
  • 6. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Service/project/area team office is the most common establishment type Service/project/area team office 30% Organisation headquarters 12% Residential unit 8% Supported housing 6% Sure start / Children's centres / Family support 5% Hospital 5% University / college 3% Day care centre 2% Health centre 2% School (inc extended school) 2% Connexions / Youth work 1% Educational social work development 1% Youth justice unit 1% Hospice 0% Training department 0% Other 20% Q. Which of the following best describes the establishment that you work at? Base: all respondents (401) 6
  • 7. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Respondents most commonly work with Adults Adults 43% Children and families 40% Both 10% Neither/not applicable 7% Q. Which of the following client groups do you primarily work with? Base: all respondents (405) 7
  • 8. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Mental health is the most common area respondents work in Mental health 40% Young people 11-25 36% Learning difficulties 36% Older people 29% Physical disabilities 28% Children 5-10 26% Families/parenting 25% Drug related/Substance abuse… 22% Early years 0-4 21% Physical health 21% Alcohol related problems 21% Fostering/Adoption 16% Sensory impaired 16% Homeless 16% Young offenders/Anti-social behaviour 15% Special educational needs 13% Terminal illness 11% The unemployed 10% Youth work 9% School attendance/behaviour 9% Schedule one offenders 7% Asylum seekers 7% HIV/AIDS 6% No direct client contact 5% Other 11% Q. Which of the following areas do you work in? Base: all respondents (406) 8
  • 9. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Around a quarter of respondents are social workers Director/Deputy Director/Assistant Director 2% Area/District/Regional Manager 3% Head of department/Home/Centre/Unit or Agency 5% Project/Programme/Team Manager or Leader 9% Other Manager 7% Senior practitioner 10% Practitioner 7% Senior social worker 5% Social worker/Key worker/Outreach worker 25% Youth work/Personal adviser/YOT practitioner 3% Occupational therapist 1% Other 25% Q. Which of the following best describes your current job function? Base: all respondents (395) 9
  • 10. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 30% have been working in social care for 20 years or more Less than 1 year 4% 15 years on average 1 year - less than 3 years 8% 3 years - less than 6 years 14% 6 years - less than 9 years 13% 9 years - less than 12 years 9% 12 years - less than 20 years 22% 20 years - less than 30 years 21% 30 years or more 9% Q. How many years have you been working in the social care sector? Base: all respondents (292) 10
  • 11. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 50% have been in their current role for less than 3 years Less than 1 year 19% 1 year - less than 3 years 31% 3 years - less than 6 years 23% 6 years - less than 9 years 13% 5 years on average 9 years - less than 12 years 8% 12 years - less than 20 years 4% 20 years - less than 30 years 2% 30 years or more 0% Q. And how many years have you been in your current role? Base: all respondents (293) 11
  • 12. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs The average salary amongst respondents is just over £28k Under £10,000 7% £10,000 - £14,999 8% £15,000 - £19,999 6% Mean average = £28,127 2010 average = £28K £20,000 - £24,999 8% £25,000 - £29,999 13% £30,000 - £39,999 34% £40,000 - £49,999 12% £50,000 - £59,999 3% £60,000 - £69,999 1% 17% earn £40k or more £70,000 - £79,999 1% £80,000 - £99,999 0% £100,000 or more 0% I'd rather not say 7% Q. What is your approximate current annual income? Base: all respondents (295) 12
  • 13. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Around 1 in 5 have a professional qualification 28% 26% 19% 16% 4% 4% 3% Q. What is your highest qualification? Base: all respondents (417) 13
  • 14. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Respondents are 46 years Almost three quarters are old on average female 18-24 25-34 17% Male 26% 35-44 20% Female 45-54 38% 74% 55-64 21% 65 or 1% Average age= 46 years old over Q. How old are you? Q. Are you …? Base: all respondents (415) Base: all respondents (409) 14
  • 15. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Just under half are from the South Greater London 22% South East 17% Midlands 14% South= 45% North West 12% Yorkshire & Humberside 10% South West 6% East Anglia 6% Wales 5% Outside UK (Rest of the world) 3% North East 3% Outside UK (Europe) 1% Scotland 1% Q. Which region are you based in? Base: all respondents (418) 15
  • 16. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs How users rate our job site 16
  • 17. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Around two thirds visit the site at least once a week More than once a day 5% Once a day 14% 65% visit the site at least once a week Once every 2-3 days 22% Once a week 24% Once every 2 weeks 10% Once a month 15% Less often 9% Never 0% Q. How often do you visit Community Care Jobs? Base: all respondents (418) 17
  • 18. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Social care jobs sites are considered the most useful source for looking for a job Internet - Social care sector job websites (e.g. Community Care 35% Jobs) Internet - Social care sector specific websites (e.g. communitycare.co.uk) 13% Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk 11% Internet - Employer websites 11% Recruitment consultancies 6% Word of mouth/contacts 5% Internet - Other 4% National newspapers 4% Local/Regional newspapers 4% Job Centres 4% Networking/events 2% Internet - Social Media websites (e.g. LinkedIn) 1% Other 1% Social care sector magazines 0% Other business magazines 0% Q. Which ONE of the following sources is the most useful to you when looking for a job? Base: all respondents (419) 18
  • 19. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs Almost half of respondents think Community Care Job is the best site overall Community Care Jobs 49% Jobs.guardian.co.uk 19% Totaljobs.com 6% Reed.co.uk 4% Socialcare.co.uk/social-work-jobs 3% Jobsite.co.uk 3% Jobsgopublic.com 3% Monster.co.uk 1% Greatsocialcare.co.uk 1% Allcarejobs.co.uk 1% Britishsocialworkjobs.com 0% Cypnow.co.uk 0% Other 9% Q. Which website do you think is best overall when looking for a job? Base: all respondents (406) 19
  • 20. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 79% of respondents rate the ease of use of the site as excellent or good The ease of use of the site 29% 50% 16% 2%3% The speed of the site 25% 51% 19% 2%3% The design/appearance of the site 21% 53% 19% 3%3% The relevance of jobs on the site 21% 45% 22% 8% 4% The number of jobs on the site 22% 49% 21% 5% 3% The accuracy of the search results 18% 45% 25% 8% 4% Excellent Good Fair Poor Don't know Q. How would you rate Community Care Jobs for each of the following factors? Base: all respondents (various) 20
  • 21. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 81% of respondents rate the site as excellent or good overall Excellent 23% 81% excellent or good Good 58% Fair 16% Poor 4% Q. What is your overall opinion of Community Care Jobs? Base: all respondents (417) 21
  • 22. RBI Jobs Sites – User Profile Survey 2012: Community Care Jobs 81% of respondents feel the new site is better than the previous version of Community Care Jobs Much better than the previous site 35% 81% improved A little better than the previous site 46% About the same as the previous site 18% A little worse than the previous site 1% A lot worse than the previous site 2% Q. And, overall how would you rate the new Community Care Jobs site compared to the previous site? Base: all respondents able to compare the new and previous sites (318) 22