1. Economic zones prospectus
25 September 2012
businessbirmingham.com

2. Paul Kehoe
Chairman
Marketing Birmingham

3. Agenda
Introduction Paul Kehoe
Chairman
Marketing Birmingham
Competing for global investment Neil Rami
Chief Executive
Marketing Birmingham
Partners for growth Sir Albert Bore
Leader
Birmingham City Council
Economic zones prospectus Waheed Nazir
Director of Planning and Regeneration
Birmingham City Council
Advanced manufacturing hub Barry Allen
Director - Development
Savills
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4. Neil Rami
Chief Executive
Marketing Birmingham
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5. Competing for global investment
Changes in global FDI market
Birmingham performance by market and sector
Developing strong sector propositions
Broadening Birmingham’s international outreach
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6. Top 10 FDI destination countries
in Europe – 2011
This map shows the percentage change on 2010
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Source: fDi Markets 2012

7. Global FDI to the West Midlands 2007-2012
United States 553
Germany 243
France 136
Australia 57
India 52
China
hina (incl Taiwan & HK)
Taiwan & HK) 41
0 100 200 300 400 500 600
Total number of FDI projects 2007-2012

8. 600 cities will drive growth, demographic changes
and consumption over the next generation
Top 600 cities
by projected GDP growth between
2010 - 2025
• The city 600
• Additional cities
Source: McKinsey Global Institute Cityscope 1.0
1. Predicted real exchange rate.

9. Chinese premier Wen Jiabao
Birmingham – June 2011
“China has no intention to pursue a trade surplus, what we want is to
have balanced and sustainable growth of trade. To be more specific we
are going to take the following two measures to address the issue; first
we will welcome more British products to the Chinese market and
we will create conditions to make it happen. Second we are going to
make more use of this corporation model that is the design by the
British team, manufacturing by the Chinese workers and assembly
by the British workers.”
Chinese premier Wen Jiabao

10. Business Birmingham - pipeline
North America 25%
Germany 18%
India 14%
China 10%
Japan 7%
Australia 5%
0% 5% 10% 15% 20% 25% 30%
Business Birmingham active jobs in
businessbirmingham.com pipeline as per September 2012

11. Sector roadmap
Economic impact (short to medium term)
Higher
Built to last Global powerhouse
Source of investment opportunities
Financial
Business & services
professional
Advanced Auto Supply Chain
services
engineering
(auto) Food ICT
Indigenous
& drink
Inward
Logistics
Medtech
Low carbon
Digital
technologies
media
Bio-pharma research
Creating the buzz Quality over quantity
Lower
businessbirmingham.com
Source: PA Analysis

12. Birmingham active projects – by sector
Pipeline as from April 2011
Sector composition
(based on jobs)
Business Professional
and Financial Services
29.8%
Advanced
ITEC Engineering
21.9% 24.6%
9.4%
Logistics
Digital
Life Sciences Media Food and Drink
5.7% 1.5% 7.3%

13. Investment drivers
Business, Professional & ITEC
Financial Services
Access to supply chain
Industry cluster and critical
mass
Automotive Digital media
Government support and Supportive infrastructure –
presence of suppliers broadband, networks
Life sciences Food & drink
Access to cluster Proximity to manufacturing
specialisms and sector and service skills
expertise
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14. Investment propositions

15. City wide international strategy
Business
Culture Civic
Academia
International
activities
FDI Capital Trade Students Routes Visitors EU Partnerships
GVA

16. International priorities
* Based on projected growth levels

17. International promotion – key milestones
OCT 2010 JUL 2012 NOV 2012
Gateway Appointment of Site selectors
marketing agents US, programme
(Europe) Germany, India,
Australia
DEC 2012
SEP 2012
Appointment of
APR 2011 Economic emerging market
Zones outreach agent
Tradeshow
programme
programme
JAN 2011
JAN 2012
International FEB 2013
PR UKTi
outreach US
Roadshow
SEP 2011 MAR 2013
UKTi MOU MIPIM

18. Councillor Sir Albert Bore
Leader of Birmingham City
Council

19. THE ZONES:
• Advanced Manufacturing Hub
• City Centre Enterprise Zone
• Tyseley Environmental Enterprise
District
• Life Sciences Campus
• The Food Hub
• Longbridge ITEC Park

20. • £1.5bn of new investment
• 1.8 million sqm of new floor space
• 50,000 new jobs.

21. Waheed Nazir
Director of Planning & Regeneration
Birmingham City Council

22. Growth Agenda
Over the next 20 years;
• Population will grow by 150,000
• Additional households 80,000
• Additional (net) jobs needed
128,000
• Additional School places needed
36,695

23. Economic Growth
• Financial and Professional Services
– Over 1,900 firms in the financial sector
• Creative and Digital Media
– Generates more than £890m
• Advanced Manufacturing Hub
– Contributes £600m to the city’s economy and 19,000 people employed
• Life Sciences
– Contributes £180m to the city’s economy and 1,600 people employed
• Food and Drink
– £70bn turnover annually in the UK
• ITEC
– Major software companies in top 25 employers in the region

24. Spatial & Sector
• City Centre Enterprise Zone
• Tyseley Environmental Enterprise
District
• The Food Hub
• Life Sciences Campus
• Longbridge ITEC Park
• Advanced Manufacturing Hub

25. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

26. City Centre Enterprise Zone
• 26 sites across 70 hectares
• A business rate discount worth
up to £55,000 per year
• Simplified planning
• Support for superfast broadband
• UKTI support for inward
investment
• £128m Investment Plan

27. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

28. Tyseley Environmental Enterprise
Zone
• Principal location for the low
carbon economy encouraging
recycling, energy production and
renewables.
• 100,000sqm of new floorspace,
creating 1,500 jobs.
• £3m ERDF package secured to
improve business/enterprise
space.

29. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

30. The Food Hub
• Opportunity for more than
140,000sqm for production,
processing, packaging and
distribution
• Generating 3,000 new jobs
• Bespoke design services to
provide food grade facilities
• City Council is working in
partnership with PRUPIM

31. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

32. Life Sciences Campus
• Building on the unique offer for the
sector at Selly Oak
• Life Sciences Campus will become
the principal location nationally for
parts of the sector
• The Campus will be co-located
adjacent to the University of
Birmingham and Queen Elizabeth
hospital
• Up to 50, 000 sqm of 3-4 storey
buildings.
• Directly creating 3,000 new jobs,
with many more resulting from
associated development.

33. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

34. Longbridge ITEC park
• Opportunity for more than
140,000sqm for IT and data
operations
• Large floor plate offices in an
accessible new town centre
location
• City Council working with St
Modwens to provide high
speed broadband, to meet
the needs of data-heavy
operations

35. City Centre Enterprise Zone
Environmental Enterprise District
Food Hub
Life Sciences Campus
Longbridge ITEC Park
Advanced Manufacturing Hub

36. Advanced Manufacturing Hub
• Capturing growing supply-chain
opportunities
• Phase 1 comprises 10.5 hectares
available for immediate
development:
› Site is in public sector ownership
› Significant public sector
investment in assembly
› Improved junctions and access
• A further 9.5 hectares in Phase 2
• Creating 3,000 local jobs
• Working in partnership with the
HCA

37. Our Offer
• Project Champion & support team
• Simplified Planning
• Gap Funding packages
• Access to Finance
• Business support
• Training and Recruitment
• Infrastructure and Access
• Business Birmingham

38. Our ask
• Jobs for Local People
• Sustainable Development
• Excellence in Design
• Consultation and engagement

40. Delivering the Advanced
Manufacturing Hub, Birmingham
Barry Allen, Director
Savills

41. The Aim
To develop
specialist, state of
1. the art
accommodation
To support growth
2. / expansion of
existing firms
To identify new
3. supply chain
opportunities
To explore
4. education and
training links
To sustain
5. employment growth ...to deliver.
and regeneration

42. Connectivity

43. Delivering Phase
1
20 hectares (49 acres)
total RIS area (gross)
10.5 hectares (25.95
acres) outlined for Phase
1 (gross)
Plots immediately
available for B1/B2 uses
LDO will simplify the
planning system
Improved access point
for the scheme off A5127

44. Delivering Phase 1
 Freehold or leasehold opportunities
 To suit individual occupier
requirements
 Support and advice to access
funding will be made available
Seeking expressions of
interest from occupiers
and investors

45. Thank you.
Any questions?
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