Have you ever thought of what the perfect Tweet looks like? Many business professionals, sales executives, small & large businesses and thought leaders are using Twitter to reach many audiences - followers, influencers and customers that are searching for solutions. I want to provide you a quick read to help you make your Tweets work harder. I've provided 10 slides to make it easier for others to find you and engage with you on Twitter. This document is a great resource to create Tweets that will reach the most amount of people in the best way possible. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoran

1. MarketingThink
Blueprint To Build !
The Perfect Perfect Tweet
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
By @GerryMoran
SCALE: < 120 Characters
Another"
MarketingThink.com"
Social Media Blueprint
How To Build The
Perfect Tweet

2. MarketingThink
Message. Use good punctuation including capital
letters, no txt speak and avoid ALL CAPS
Craft Your Messaging
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Do not abbreviate anything other
than numbers (e.g., 6 instead of six)

3. MarketingThink
Blogging Session #1
Optimize Your Links
Links. Shorten all URLs to increase Tweet space and track performance
Coaching: Studies show Bit.ly links generate the most retweets
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran

4. MarketingThink
Send People To A Destination
Destination. Make 90% of your Tweets link to articles, blog posts, pictures or
videos that relate to your message
Coaching: Links do not always have to be at the end of a Tweet
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran

5. MarketingThink
Leave Space To Retweet
Retweet Space. Leave > 20 characters for retweeters to add
their message
Coaching: Make sure to say thank you for each RT!
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran

6. MarketingThink
Topics | Keywords | Editorial Calendar
Use Your Own Voice
Tone. Use your own voice in a professional way to add some
personality
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Get someone to regularly review
your style

7. MarketingThink
Retweet & Mention Your Audience
Mentions & RTs. Use Mentions and RTs to call out
authors (e.g., @GerryMoran)
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Add your own messaging to RT’s

8. MarketingThink
Hashtag To Extend Reach
Hashtags. Include 1-2 hashtags in each message to
extend reach to non-followers
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Include hashtags in the message body and
avoid adding them at the end of a Tweet

9. MarketingThink
Focus On Your Format
Format. Use a mix of headlines, questions and
facts & figures to drive clicks and RT’s
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Monitor your Tweet performance to make
format changes

10. MarketingThink
Clear Call To Action
Call To Action. Tell readers what you
want them to do
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Place ‘[ ]’ around the deliverable to drive
additional action (e.g., [Blog])

11. MarketingThink
MarketingThink.com | Social Media & Marketing Coaching Blog
Copyright®2013GerryMoran|AllRightsReserved|moran.gerry@gmail.com
By @GerryMoran
SCALE: <120 characters
Another"
MarketingThink.com"
Social Media Blueprint
How To Build The
Perfect Tweet
MarketingThink.com
Please pass this blueprint on to help build better social
media messaging throughout the world!
Reach me @GerryMoran with any questions!
Rev. Feb. 22, 2013
Call To Action. Tell readers
what you want them to do
Coaching: Place “[ ]” around
the deliverable to drive
additional action (e.g., [Blog])
MESSAGE
LINK
Hashtags. Include 1-2 in each
message to increase reach
among non-followers
Coaching: Include hashtags in
body of message and avoid
adding them at end of tweet
Links. Shorten all URLs
Coaching. Studies show Bit.ly
links generate the most retweets
Destination. Make 90%+ of
your tweets link to articles,
blog posts, pictures or video
that relate to your message
Coaching: Links do not always
have to be at the end of a tweet
Retweet Space. Leave > 20
characters for retweeters to
add content
Coaching: Make sure to say
thank you for each RT!
Tone: Use your own voice in a
professional way to add some
personality
Coaching: Get someone to
review your style
Mentions & RTs. Use these to
call out authors (e.g.,
@GerryMoran)
Coaching: Add your own
messaging to RTs
Message. Use good
punctuation including capital
letters, no txt speak and avoid
all caps!
Coaching. Do not abbreviate
anything other than numbers
(e.g., 6 instead of six)
(<100 characters)
(20 char.)
BLANK
(20 char.)
Format. Use a mix of headlines,
questions and facts & figures to drive
clicks and RTs
Coaching. Monitor your tweet
performance to make format changes

12. MarketingThink
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
@GerryMoran"
gerry.moran@marketingthink.com
MarketingThink.com!
Social Media And Marketing Coaching Blog
Thanks!
Contact me at 215-817-4085 to set up a
Twitter tune-up or a social media
coaching session.

13. MarketingThink
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Helping You Survive In A Social & Digital World
Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management
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@GerryMoran