1. Brought to you by:
Eco-friendly Products can Recreate Brand
Image

2. Agenda
! Packaging Products with PET (Polyethylene
Terephthalate)
! Agenda Generation Y Reaction to
Environmental Companies

3. P.E.T
• The most common type of polyester in
the world
• It was first discovered in England in 1941
• The default product used to package
goods
• Beverages and Food items are delivered
to consumers in P.E.T made products

4. Packaging Advantages of P.E.T
! P.E.T Packaging:
! Easy
! Safe
! Light
! Shatter-resistant
! Resalable
! Recyclable
! Transporting packages using P.E.T containers leaves little to no
damage done to the products. Manufacturers consider P.E.T:
! A capable performer
! Unchallenging to reuse
http://www.napcor.com/pdf/NAPCOR_2012RateReport.pdf
To learn more about PET and its recycling activity click on
the link that showcase the PET Container Recycling Report
(Updated on October 3rd 2013):

5. Agenda
! Packaging Products with PET (Polyethylene
Terephthalate)
! Agenda Generation Y Reaction to
Environmental Companies

6. The Numbers
Marketing to Generation Y
The Facts
• In The Presidential Elections 73% of
Generation Y voters wanted to make the
world a safer place
• 44% of young adults claim to try to live
“green” lifestyles
• 56% of young adults would take pay cuts in
order to prevent further harm on the
environment
• Generation Y has increased the revenue
of eco-friendly products by 16%
! Industries benefiting the most from
Generation Y eco-friendly marketing
approach:
! Retail Industry
! Construction Industry
! Natural/Organic Personal Care,
! Entertainment
! Publishing.
• Generation Y consumers view eco-
friendly products as a type of social
currency.
• Generation Y consumers will not accept
trade offs want to share the same
experiences with consumers of regular
products.