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The Secrets to Selling More Killer Techniques to Selling, Under-selling, Up-Selling &  Cross Selling Small Business Marketing Centre’s  Chris Jenkins
Chris Jenkins (Me)
Learning Objectives ,[object Object],[object Object]
Leads are coming in….
Need But Don’t Want No Trust No Money To Spend On You No Hurry
Salesman?
Example Attractive Man Example Attractive Woman DATING
Homeowners Advice Centre Automated Follow Up Our marketing drives people to our website: www.HomeownersAdviceCentre.com   Enquirers downloaded a Free Information Pack by Entering Their Name and Email Address They Receive and Automatic Email Asking Them: Did you find all the information you were looking for? Follow Up Emails: “Watchdog Article”, Offer of an “Online “Advice Session”, “Has someone come back to you?”
Auto Follow Up Works… ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.aweber.com   $19 a month up to 500 Subscribers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June July  August September  October November December January February
 
“ Do you want to make that meal large for only 30p?” Is it worth the “Hassle” to Up sell? 2500 restaurants in the UK Serving Approximatley 300 Meals a Day 200 People Choose To “Go Large” £150,000 per Day on Up Selling!
 
Product or Service  (£150) Premium Product or Service (£175) Platinum Product or Service (£300)
PRODUCT Larger Product  Stronger Product Increased Guarantee Smaller Product Educate People How to Use It
? Questions
Customer Referrals   ,[object Object],[object Object]
To Get Referrals…..  ,[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
Check Customer is Happy Share Your Business Growth Plans (No Cheese) Update and Follow Through Thank you!  What kind of referrals you want? What will you give for them?
£250,000 from one customer!
? Questions
Cross Selling
 
 
40 Minutes Sale = £100 (Every Minute you spend with customers is worth £2.50) 30 seconds Sale = £2 (Every Minute you spend with them is worth £4) Why It is Worth Cross Selling Even a Low Priced Product?
Cross Sell Examples: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yoga Teacher Mats CD’s DVD’s Books Yoga Clothing Pod-Casts
Host Beneficiary ,[object Object],[object Object],[object Object]
Host Beneficiary Example: ,[object Object],[object Object],[object Object]
Host Beneficiary Example 2: ,[object Object],[object Object],[object Object],[object Object]
"You are permitted in time of grave danger to walk with the devil until you have crossed the bridge."  Bulgarian Proverb A Crazy Strategy?
? Questions

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Seminar 2 The Secrets To Selling More Presentation

  • 1. The Secrets to Selling More Killer Techniques to Selling, Under-selling, Up-Selling & Cross Selling Small Business Marketing Centre’s Chris Jenkins
  • 3.
  • 5. Need But Don’t Want No Trust No Money To Spend On You No Hurry
  • 7. Example Attractive Man Example Attractive Woman DATING
  • 8. Homeowners Advice Centre Automated Follow Up Our marketing drives people to our website: www.HomeownersAdviceCentre.com Enquirers downloaded a Free Information Pack by Entering Their Name and Email Address They Receive and Automatic Email Asking Them: Did you find all the information you were looking for? Follow Up Emails: “Watchdog Article”, Offer of an “Online “Advice Session”, “Has someone come back to you?”
  • 9.
  • 10.
  • 11. www.aweber.com $19 a month up to 500 Subscribers
  • 12.
  • 13.  
  • 14. “ Do you want to make that meal large for only 30p?” Is it worth the “Hassle” to Up sell? 2500 restaurants in the UK Serving Approximatley 300 Meals a Day 200 People Choose To “Go Large” £150,000 per Day on Up Selling!
  • 15.  
  • 16. Product or Service (£150) Premium Product or Service (£175) Platinum Product or Service (£300)
  • 17. PRODUCT Larger Product Stronger Product Increased Guarantee Smaller Product Educate People How to Use It
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23. Check Customer is Happy Share Your Business Growth Plans (No Cheese) Update and Follow Through Thank you! What kind of referrals you want? What will you give for them?
  • 24. £250,000 from one customer!
  • 27.  
  • 28.  
  • 29. 40 Minutes Sale = £100 (Every Minute you spend with customers is worth £2.50) 30 seconds Sale = £2 (Every Minute you spend with them is worth £4) Why It is Worth Cross Selling Even a Low Priced Product?
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. "You are permitted in time of grave danger to walk with the devil until you have crossed the bridge." Bulgarian Proverb A Crazy Strategy?