Rachel King creatively shares here personal journey to a DREAM job using all relevant social media tools.

1. Professionally Social:
How to Market Your Way to Your DREAM Job
(Hi! I’m @rachaelgking)

2. Who Is This Chick?
» Now:
» Then:
» About to be…

3. Building Your Personal Brand
Consistency
=

4. Best Practices
Things to remember:
» No privacy - even “private” accounts can have a
snapshot taken
» You can’t delete anything, even if it looks like
you can
» Use the grandma/boss rule when posting
» Outside of privacy concerns, remember you’re
creating an online portfolio of who you are with
each post. Be mindful and ask yourself, “is this
awesome?” before clicking “send” or “publish”
» Abbreviations are sometimes okay if necessary
on social media (Twitter) - NEVER OK in emails,
letters, formal writing, etc.
» Be “profersonal”

5. Networking:
The most important piece of the job hunt.
» How to get in touch with the right people
» Taking the online, offline
» Don’t just apply for jobs - choose the company(ies) you want to work
for and go after it
» ABC – Always Be Coffee-ing

6. platforms
Blogging/Personal Websites
» Keep your sex blogging private
» Keep your intellectual blogging public
» Anonymity?
» Branding across platforms
» Connect it to your other accounts
» Picking a topic/niche
» About.me and other aggregator sites

7. platforms
Blogging/Personal Websites
» Keep your sex blogging
private
» Keep your intellectual
blogging public
» Anonymity?
» Branding

8. {
Make
Your
LinkedIn
Profile
Rock
}
It’s Facebook with ties.

9. Say
it
with
me:
Your
LinkedIn
profile
should
NOT
be
a
copy
of
your
resume.

10. Think
of
it
more
like
a
cover
letter,
or
an
elevator
pitch…

11. It’s
the
story
of
your
professional
journey…

12. with
plenty
of
personality

13. …and
a
healthy
dose
of
BRAGGING.

14. This
is
still
a
social
site,
albeit
a
professional
one!

15. Is LinkedIn Worth It?
Why?
• Great
niche
alternative
to
Facebook
and
Twitter
• More
professional,
less
noise
• People
expect
to
be
contacted
cold
• Showcase
cool
campaigns/projects
• Separate
professional/personal
networks
• Organize
professional
contacts

16. Building It
• HEADLINES
ARE
EVERYTHING,
YO.
• Professional
picture
• Flesh
it
out
• Consistent
branding/copy
with
other
profiles
• Get
input
from
different
people
• Get
personal
• Vanity
URL
• PROOFREAD.

17. Getting Serious
• Upgrade
account
to
send
InMail,
especially
while
job
hunting
• Personalize
all
outreach
• GROUPS.
• Connections!
Ø Be
transparent,
but
not
desperate
Ø Offer
value
in
return
Ø ABC:
Always-­‐Be-­‐Coffeeing
• Meaningful
recommendations
(quality
vs.
quantity)

18. Optimize It
Keywords
are
our
friends!
…But
how?
1. Google
AdWord’s
Keyword
Tool
2. US
Dept.
of
Labor’s
Occupational
Outlook
Handbook
3. Search
similar
professionals
and
“borrow”
4. Copy
from
appropriate
websites
and
job
postings
5. Use
your
brain
6. Narrow
down
to
your
top
10

19. Grow It
If
you
build
it…
they
won’t
just
come.
1. Grab
your
vanity
URL
for
easy
referral
2. Embed
a
button
on
your
websites
and
link
on
your
other
profiles
3. Add
to
business
cards
and
email
signatures
4. Direct
potential
business
contacts
to
your
LinkedIn
5. Cross-­‐promote

20. On the Job Hunt?
• Use
your
headline
(hello,
SEO!)
• Tell
the
world
• Upgrade
your
account
• Check
your
contact
settings!
• Have
a
call
to
action
• Team
up
with
other
hunters,
especially
if
you’re
looking
in
a
different
city
• Identify
ideal
companies
and
stalk
get
coffee
with
an
employee

21. Getting Fancy
What
will
set
you
apart
from
the
rest?
1. Creative,
attention-­‐grabbing
copy
2. Post
consistent
(and
quality)
content
3. Integrate
your
tweets
(#li)
via
Hootsuite
4. Downloadable
PDF
of
resume
5. Add
your
resume
and
media
6. Inject
personality
and
humor

22. My 3 Ultimate Rules for #Winning at LinkedIn
Be
interesting
1.
Don’t
be
another
dry,
boring
resume.
Put
some
paint
on
your
profile’s
proverbial
walls
–
have
some
fun
with
it
and
show
the
world
what
makes
you
YOU.
2.
Use
in
tandem
with
Twitter
Connect
via
LinkedIn
with
a
personalized
note,
and
then
continue
the
ongoing
conversation
on
Twitter
to
build
the
relationship.
Somewhat
sneaky,
yet
effective.
3.
Help
others
Karma
is
without
a
doubt
the
most
powerful
tool
you
have
when
it
comes
to
creating
job,
client,
and
other
opportunities.
Go
out
of
your
way
to
help
other
people,
and
it
WILL
come
back
to
you
tenfold.

23. LinkedIn
is
the
gateway
network
to
building
a
relationship
with
the
people
and
companies
you
want
to
know.

25. {
Twitter
}

26. Rocking Twitter
• Get a great handle; either your name or your brand’s. This is not
your AIM username.
• No protected accounts! #DoingItWrong
• This is the easiest way to instantly connect with companies and
people who can help you get the job – be available (and
appropriate)
• Power DMs - Always personalize DMs for new followers who you
want to remember you, even if the personalization is trivial

27. Twitter
is
not
a
place
for
the
boring.
Another
stale,
vanilla
profile
won’t
make
any
noise.
The
best
strategy
you
can
employ
on
Twitter?
BE
INTERESTING.

28. Okay, Fine… But HOW to Be Interesting?
• Don’t
share
anything
without
adding
value
to
it
• Posting
often
isn’t
enough
–
you
can’t
just
make
noise.
Offer
insight,
opinions,
humor
–
and
be
human
(while
still
being
professional)
• Keep
it
media
rich.
(If
content
is
king,
pictures
+
video
are
the
crown)
• Find
and
attend
events,
as
well
as
creating
other
ways
to
take
the
online,
offline.
Nothing
a
computer
can
do
takes
the
place
of
face-­‐to-­‐face
connections!

29. Seriously Effective Strategies
• Be HUMAN. Have a personality – a big one!
• 80/20 rule
• Build QUALITY followers, not quantity
• Follow back (real people, not spammers)
• Live tweet events for more exposure and to
establish yourself in the industry/community
• Have a presence in industry Twitter chats (see a
massive list of them here)
• KISS, with everything you do (and short!)
Simple + short = easier to share

30. Great Tools You’re Probably Already Using
• Tweetdeck
• Hootsuite
• Bit.ly
(tracking
links)
• Advanced
Twitter
search
And
now,
on
to
the
ones
you
might
not
be…

31. TwitterCounter.com
Track
basic
stats
about
your
profile
(and
see
anyone
else’s,
too).

32. TweetChat.com
Filter
and
follow
along
with
any
Twitter
chat
or
hashtag
(like
#MCSF)!

33. RowFeeder.com (by Simply Measured)
Best
free
tool
to
track
a
hashtag
(export
reports,
track
over
long
periods
of
time)

34. SnapBird.org – Free
A
way
to
search
for
certain
words
or
hashtags
tweets
older
than
10
days.
Doesn’t
always
work
perfectly,
but
it’s
free,
and
it’s
saved
me
more
than
once
when
I
needed
to
find
a
particular
tweet
but
couldn’t
for
the
life
of
me
remember
who
sent
it.

35. Twtrland.com – Free
This
generates
an
analysis
of
your
Twitter
profile.
It
wouldn’t
be
worth
noting,
except
that
it
breaks
down
your
tweets
by
type,
which
is
pretty
cool
to
see
(and
important
if
you’re
a
business
trying
to
hit
a
certain
ratio).

36. CrowdBooster.com – Free and Paid Versions
An
engagement
dashboard
with
some
serious
(and
seriously
fun)
analytics
built
in,
including
your
most
influential
followers,
and
the
times
of
day
that
are
best
for
you
to
tweet
(you
can
schedule
tweets
from
the
dashboard
as
well).

37. Getting Fancy
What
will
set
you
apart
from
the
rest?
1. Creative,
attention-­‐grabbing
bio
2. Post
consistent
(and
quality)
content
3. Promote
others’
work
–
and
mean
it
4. Make
an
(awesome)
custom
Twitter
background
5. Have
a
solid
presence
at
popular
Twitter
chats
in
your
industry
6. Have
a
big,
fat
personality

39. Create a Resume Board
1. Links
to
articles/posts
2. News
and
accolades
3. Presentations
4. Speaking
gigs
5. Side
gigs
and
projects
6. Events/speaking
7. Portfolio
8. Video

40. [link]

44. Questions?
Rachael King
Email: rachaelgking@gmail.com
Twitter: @rachaelgking
LinkedIn: /in/rachaelgking
Blog: www.rachaelgking.com