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Beyond the Tools,[object Object],Social Media Essentials,[object Object],Joe Chernov/@jchernov,[object Object],Director of Content, Eloqua,[object Object],Co-chair WOMMA Member Ethics Advisory Panel,[object Object]
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Content Ignites,[object Object]
Influencers,[object Object],Decentralized,[object Object],Un-gated,[object Object],Sharable,[object Object],Timing,[object Object],Contrarian,[object Object],Human,[object Object],Controversial,[object Object],Digestible,[object Object],Storytelling,[object Object],Surprising,[object Object]
View support as marketing,[object Object],Four Priorities,[object Object],Prioritize “real time” media,[object Object],Feed insatiable appetite for content,[object Object],Avoid ethical trappings,[object Object]
“When customers are empowered, ,[object Object],customer service is marketing.”,[object Object]
Deliver “WOW” through service,[object Object],Best Buy’s instant support on,[object Object],Twitter, Facebook, YouTube,[object Object],Return anytime, as in forever,[object Object],Real people, real knowledge,[object Object],(and really simple),[object Object]
Most loyal customers get:,[object Object],[object Object]
 7’ Douglas fir at Christmas
 $15 back on $100 spend
 Loads of high value coupons
 Free cookware
 Free goods following storms
 Unadvertised specials,[object Object]
… your product became tax free,[object Object],… your company was named “best place to work”,[object Object],… a customer raved about you on a top site,[object Object],… an industry analyst said you are hard to deal with,[object Object],… your CEO was fired,[object Object],… a competitor was bought,[object Object]
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective
Approaching the Social Media Opportunity, One Perspective

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Approaching the Social Media Opportunity, One Perspective