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Marketing & sales cycle support ROI analysis VOC Studies Win – Loss analysis Industry research Sweet spot ID Positioning/messaging Thought leadership Campaign materials M&A due diligence Market sizing Attractiveness analysis Coverage analysis Articles and webinars Event participation White papers Customer case studies SetBusinessStrategy  Sell &              prove the  benefits           PlanGo-to-                                                       market Enablesalesteam Improve    product &approach Create                    attractive offer  EducateMarket Vertical market data Market needs research Competitive & SWOT analysis Sales presentations Customer case studies Productivity studies Competitive analysis Vertical approach training Sales backgrounders Prospect and “Hunt” lists Account profiling

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  • 1. Marketing & sales cycle support ROI analysis VOC Studies Win – Loss analysis Industry research Sweet spot ID Positioning/messaging Thought leadership Campaign materials M&A due diligence Market sizing Attractiveness analysis Coverage analysis Articles and webinars Event participation White papers Customer case studies SetBusinessStrategy Sell & prove the benefits PlanGo-to- market Enablesalesteam Improve product &approach Create attractive offer EducateMarket Vertical market data Market needs research Competitive & SWOT analysis Sales presentations Customer case studies Productivity studies Competitive analysis Vertical approach training Sales backgrounders Prospect and “Hunt” lists Account profiling