11 Reasons to Attend the 7th

1. 11 Reasons to
Attend the 7 th
Annual ISA
Marketing & Sales
Summit
(10 are just not enough)
The New Rules of Customer
Engagement: Riding the Winds
of Change

2. #11 Sharpen your
marketing & sales skills
Great break out sessions:
• Social Media ROI
• What Story are You Telling about Your Products?
• Lead Generation and Prospect Qualification
• Transforming the Sales Approach from Reactive Selling to
Demand Shaping

3. #10 New Panel
Discussions
S Marketing Panel –
Moderated by Julie Fraser
S Sales Panel – Moderated
by Matt Leary
S Social Media Panel –
Moderated by Jim Cahill

4. #9 Expand your Network
S Take your online networking offline!
S Meet automation industry leaders and peers
S Make new friends, reconnect with old

5. #8 Share your expertise
 Many opportunities to share
your expertise & add value
 Submit an abstract next year
 Tweet about your
experiences
 “Like” the Facebook page
and post your comments
Jeff Cawley gives a talk at the 2011 ISA M&S Summit
 Join the group on LinkedIn

6. #7: Networking Night In
Austin
 Thursday, August
16 @ 6:00 pm
 It’s Austin, so get
weird with us.
 Dinner and music at
a local restaurant.

7. #6 Strengthen ISA ties
locally and nationally
 Become a member
 Learn more what ISA can offer
you professionally
 Network with other members
 Join the planning committee for
next year’s Summit
 Access to industry standards,
free resume posting, free
subscription to InTech Magazine

8. #5 Take a cool
manufacturing tour
Tour of the Wind Turbine
facility at TECO/Westinghouse
Wednesday, August 15
@ 9:00 am
Last year’s tour of Emerson’s Engineering Facility

9. #4: See new products
and services
Rubber Tree Systems

10. #3 Ask questions at
Q&A Roundtables
 Get information and
share answers to questions
about:
 PR/Voice of the customer with
Gary Mintchell
 Sales with Julie Fraser and
Rick Albrecht
 Inbound Marketing and Social
Media with Jon DiPietro and
Juliann Grant
 It’s a speed dating format but
relax, you’ll have more than 5
minutes!

11. #2 Illuminating
Workshops
 How Not to Suck at Social Media
by Jon DiPietro
Principal, Domesticating IT
 Solution Selling
by Matt Leary of Solutions Insights

12. #1 Inspiring Keynotes (or
fun with Dick and Jane!)
Very interesting topic from Jane Lansing, VP of
Marketing, Emerson Process Management
“Plantlandia - Knowledge loss, younger
personnel, emerging markets. It's a new and
exciting world...do you speak Plantlandese?”
If for no other reason, you need to attend to meet
“The Infamous Dick Morley” !
We never know what Dick will end up talking about, but we
know that it will be interesting! This year’s topic is “Moneyball
Marketing” - baseball and Monty Hall? His past topics have
included black swans, group statistics, mountain tops and Lady
Gaga. He’s always fascinating!

13. Register Today!
marketingsalessummit.com/register