Presentatie lezing 4 MarketeerCongres 2008: Jeffrey Raskeyn - Hewlett-Packard (HP)

1. Community marketing in de grootzakelijke IT-markt Jeffrey Raskeyn Marketing Manager HP Nederland Marketeercongres Community Marketing, 8-5-2008 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

3. Waar denk je aan of wanneer denk je aan HP?

6. De Nederlandse markt

8. HP NL enterprise competitive snapshot Source: IDC Q307 server tracker, IDC PC tracker Q407, Q307 storage tracker. IDC Q307 software tracker, Gartner 12 Sept. 2007 GWE final Vendor Rank 0% 10% 20% 30% 40% 50% Marktaandeel Product categorie Total IT Services KPNGetronics #1, AtosOrigin #2, HP #7 2,9% Total Disk Storage External Storage NAS Disk Storage (units) Open SAN Storage HP #1 , IBM #2, Dell #3 HP #2 , NTAP #1, IBM #3 HP #1 , IBM #2, Dell #3 HP #1, Dell #2, EMC #3 26,2% 23,1% 22,3% 33,0% BTO Software HP #1, Msft #2, IBM #3 34,1% Total Servers HP #1 , IBM #2, Dell #3 44,2% Total Servers (Q307) BCS server HP #1 , IBM #2, Sun #3 42,9% BCS server (Q307) X86 Server (rev) HP #1 , Dell #2, IBM #3 56,4% X86 server (rev) (Q407 PC tracker) X86 Blade Server (rev) HP #1 , Dell #2, IBM #3 67,0% X86 Blades server (rev) (Q307)

10. HP Go-to-market Midmarket Partner Led Preferred Direct Go To Market Indirect Corporate Large accounts Selected Enterprise Accounts + Current Midmarket Focus & Greenfield Accounts (Heineken, Sara Lee, Akzo Nobel etc.) ING, ABNAMRO, Philips, Shell PS MDI FSI CME

11. Grootzakelijke markt strategie

12. Onze Business Technology Programma’s H et informatiesysteem als de basis voor beleid en strategie Business information optimization Afstemming tussen IT implementaties en bedrijfsbehoeften Business technology optimization Complexiteitsreductie van de IT infrastructuur Adaptive Infrastructure Servers & storage Services Software Financial Services Communications Media & Entertainment Manufacturing & Distribution Public Sector Health & Life Sciences

14. Community marketing

16. Enkele belangrijke communities...

20. HP Blog Cabin

23. HP DutchWorld Grootste IT pro conferentie in Nederland Ben Verwaayen CEO BT Johan Cruijff World’s best soccer player Al Gore Former VP USA & Nobel price winner Wim Kok Former PM Netherlands Roel Pieper Former CEO Tandem, VP Philips Perluigo Collina Former Top Referee Herman den Blijker Top dutch (TV) chef Hennie Wesseling CIO TNT Wolfgang von Rueden CIO CERN Mr. J. Verhaegen Former CIO Rabobank Joop Alberda Olympic winning volleybal coach

24. Kennisoverdracht, Community building,

26. Vragen? [email_address] [email_address]