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March 1, 2009
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For years SBI has examined a wide range of industrial markets and produced several
research studies useful to companies interested in the manufacturing, construction, and
equipment markets.

To maximize market research dollars, we've assembled one PDF featuring three
critical manufacturing & construction research studies. Each study provides a
comprehensive collection of information, insight, and unique analysis not offered in any
other single source, including: forecasts, industry trends, products, competitive profiles,
market dynamics, and much more.

Each report is created by SBI analysts using our well-respected methodology of
consolidating both primary and secondary research data from a variety of relevant and
highly credible sources.

The three following manufacturing & construction topics, representing 475 pages of
information, are detailed in this bundle.

1) U.S. Market for Construction Machinery Manufacturing

U.S. Market for Construction Machinery Manufacturing is a comprehensive report that
provides an in-depth look at the state of the construction machinery manufacturing
industry as it faced the housing and construction downturn in late 2007. Forecasts
extend to 2011 and are shaped by the faltering economy. Included in this report are
data and analysis of shipments, imports and exports; and apparent consumption of the
U.S. market. The report also covers major trends affecting the industry including
residential versus non-residential construction markets; general economic factors and
in-depth profiles as well as discussions of marketing and distribution efforts of key
players.

2) Green Building Materials in the U.S.

Green Building Materials in the U.S. explores and exposes the issues, trends and
markets that are being driven by the green boom. It looks primarily at demand for green
building products by tracking project types, occupant types, project locations and

building sizes. The report also examines several specific, key product groups including
Wood and Lumber Products, Siding, Thermal Insulation, Flooring and Millwork.
Because of the report’s “buy side” focus, the report does not attempt to assess all
possible green products and product categories.

3) Thermal Insulation Market in the U.S.

Thermal Insulation Market in the U.S. contains comprehensive data on the U.S. market
supply for thermal insulation products used to insulate buildings, industrial equipment
and appliances, defined as comprising the following categories:

Mineral wool insulation used in the construction, industrial equipment and
appliance industries
Plastic foam insulation used in construction

Growth in the construction and remodeling industries, combined with concerns over
rising energy costs and noise pollution, are fueling market demand for thermal
insulation. Uses of thermal insulation are wide and varied, creating many opportunities
for manufacturers to find potential business. This report examines the shipment data,
market factors, competitors and end users that will contribute to shipments in this
market reaching $10.7 billion by 2010.

TABLE OF CONTENTS

U.S. Market for Construction Machinery Manufacturing

Chapter 1 Executive Summary

Scope
Methodology
Market Size and Growth
o U.S. Market Reaches $24.8 Billion in 2006
o Figure 1-1 U.S. Construction Machinery Market, 1997-2006 (in billion $)
o Growth Seen in Nearly All Categories
o Table 1-1 U.S. Construction Machinery Market by Category, 1997-2006 (in million $)
o Two Categories Account for 52% of Total Market
o Figure 1-2 U.S. Construction Machinery Market Share by Category, 2006 (%)
o Shipments Match U.S. Market in 2006
o Figure 1-3 U.S. Construction Machinery Shipments, 1997-2006 (in billion $)
o Table 1-2 U.S. Construction Machinery Shipments by Category,
o 1997-2006 (in million $)
o Imports, Exports Boom to Record Levels
o Table 1-3 U.S. Construction Machinery Imports and Exports, 1997-2006 (in billion $)
o Imports Driven by All Categories
o Table 1-4 U.S. Construction Machinery Imports by Category, 1997-2006, (in million $)

o Export Growth Fueled by Trucks & Trailers
o Table 1-5 U.S. Construction Machinery Exports by Category, 1997-2006, (in million $)

Forecast
o U.S. Market to Decline Near Term, Reach $26.0 billion by 2011
o Figure 1-4 U.S. Construction Machinery Market Forecast, 2006-2007 (in billion $)
o General Economic and Market Trends
 GDP Forecasted Growth at Modest 2.1% for 2007
 Figure 1-5 Current-Dollar and Real GDP, 2002-2006 (in trillion $)
 Economy, Inflation Prompt Interest Rates to Rise
 Figure 1-6 Federal Funds Target Rate at End of Year, 2002-
 Sep-07
 Looking Ahead

o Construction Spending
 Non-residential Overtakes Residential Construction
 Figure 1-7 U.S. Residential, Non-residential and Total Construction
 Monthly Values, January 2006-July 2007 (in billion $)
 Private Sector Growth Slows, Public Booms in 2006
 Figure 1-8 U.S. Private, Public and Total Construction Monthly Values, January
2006-July 2007 (in billion $)
 Figure 1-9 U.S. Monthly Private, Public and Total Construction Spending, Year-over-
Year % Changes, January 2007-July 2007

o Supply Challenges
 Increased Commodity Prices, Demand Lead to Higher
 Producer Prices
 Figure 1-10 Producer Price Indexes for Construction Machinery and Selected
Categories, 1997-2006

o Industry and Market Trends
 Infrastructure Rehabilitation Boom
 Figure 1-11 U.S. Government Infrastructure Spending by Category, 1956-2004 (in
millions of 2006 $)
 May 2007 Wartime Funding Measure
 Costs May Squeeze End-User Demand for Machinery
 Green Machines and Standards

 Compact Equipment for the Future
 Going Hi-tech with GPS and Equipment Monitoring

o Distribution and Marketing Trends
 Distribution Relationships Consolidate
 Rental, Used and New Converge
 Trial Drives Purchase of Innovative Products
 Targeted End-User Marketing

Chapter 2 The Market

Scope
Methodology
Market Size and Growth
o U.S. Market Reaches $24.8 Billion in 2006
o Figure 2-1 U.S. Construction Machinery Market, 1997-2006 (in billion $)
o Table 2-1 U.S. Construction Machinery Market and Yearly % Growth,
o 1997-2006 (in billion $)
o Growth Seen in Nearly All Categories
o A Note About Machinery Attachments Data for 1999-2001
o Table 2-2 U.S. Construction Machinery Market by Category, 1997-2006 (in million $)
o Two Categories Account for 52% of Total Market
o Figure 2-2 U.S. Construction Machinery Market Share by Category, 2006 (%)
o Figure 2-3 U.S. Construction Machinery Market, 10-Year Growth Trends by Category,
1997-2006 (in million $)
o Shipments Figure 2-4 U.S. Construction Machinery Shipments, 1997-2006
o (in billion $)
o Table 2-3 U.S. Construction Machinery Shipments and Yearly % Growth, 1997-2006 (in
billion $)
o U.S. Manufacturing Captures Less of U.S. Market
o Figure 2-5 U.S. Construction Machinery Net Shipments and Share of Total Market, 1997-
2006 (in billion $)
o Shipments Grow Slower Than Market
o Table 2-4 U.S. Construction Machinery Shipments by Category, 1997-2006 (in million $)

Construction Machinery Category Overviews
o Tractor Shovel Loaders Lose Traction, Slip to $6.4 Billion
o Figure 2-6 U.S. Tractor Shovel Loader Market and Share of Total Market, 1997-2006 (in
billion $)
o Table 2-5 U.S. Tractor Shovel Loader Market and Yearly % Growth, 1997-2006 (in million
$)

o Tractor Shovel Loader Net Shipments
o Figure 2-7 U.S. Tractor Shovel Loader Net Shipments and Share of
o Category Market Value, 1997-2006 (in billion $)
o Power Cranes, Draglines & Excavators Boom to $6.4 Billion
o Figure 2-8 U.S. Power Crane, Dragline & Excavator Market and Share of Total Market,
1997-2006 (in billion $)
o Table 2-6 U.S. Power Crane, Dragline & Excavator Market and Yearly % Growth, 1997-
2006 (in million $)
o Power Crane, Dragline & Excavator Net Shipments
o Figure 2-9 U.S. Power Crane, Dragline & Excavator Net Shipments and Share of Category
Market Value,1997-2006 (in billion $)
o Personnel Aerial Work Platforms Escalate to $3.0 Billion
o Figure 2-10 U.S. Personnel Aerial Work Platform Shipments and Share of Total Market,
1997-2006 (in billion $)
o Table 2-7 U.S. Personnel Aerial Work Platform Shipments and Yearly % Growth, 1997-
2006 (in million $)
o Crawlers & Off-highway Wheel Tractors Crawl to $2.8 Billion
o Figure 2-11 U.S. Crawler & Off-highway Wheel Tractor Market and Share of Total Market,
1997-2006 (in billion $)
o Table 2-8 U.S. Crawler & Off-highway Wheel Tractor Market and Yearly % Growth, 1997-
2006 (in million $)
o Crawler & Off-highway Wheel Tractor Net Shipments
o Figure 2-12 U.S. Crawler & Off-highway Wheel Tractor Net Shipments and Share of
Category Market Value, 1997-2006 (in billion $)
o Mixers & Pavers Surface to $2.1 Billion
o Figure 2-13 U.S. Mixer & Paver Market and Share of Total Market, 1997-2006 (in billion $)
o Table 2-8 U.S. Mixer & Paver Market and Yearly % Growth, 1997-2006 (in million $)
o Mixer & Paver Net Shipments
o Figure 2-14 U.S. Mixer & Paver Net Shipments and Share of Category Market Value, 1997-
2006 (in billion $)
o Motor Graders & Light Maintainers Decline to $2.0 Billion
o Figure 2-15 U.S. Motor Grader & Light Maintainer Market and Share of
o Total Market, 1997-2006 (in billion $)
o Table 2-9 U.S. Motor Grader & Light Maintainer Market and Yearly %
o Growth, 1997-2006 (in million $)
o Motor Grader & Light Maintainer Net Shipments
o Figure 2-16 U.S. Motor Grader & Light Maintainer Net Shipments and
o Share of Category Market Value, 1997-2006 (in billion $)
o Off-highway Trucks & Trailers Drop to $938.7 Million
o Figure 2-17 U.S. Off-highway Truck & Trailer Market and Share of Total Market, 1997-2006
(in million $)
o Table 2-10 U.S. Off-highway Truck & Trailer Market and Yearly % Growth, 1997-2006 (in
million $)
o Off-highway Truck & Trailer Net Shipments
o Figure 2-18 U.S. Off-highway Truck & Trailer Net Shipments and Share of Category Total,

1997-2006 (in billion $)
o Machinery Attachments Bolt to $885.1 Million
o Figure 2-19 U.S. Machinery Attachment Market and Share of Total
o Market, 2002-2006 (in million $)
o Table 2-10 U.S. Machinery Attachment Market and Yearly % Growth, 1997-2006 (in million
$)
o Machinery Attachment Net Shipments
o Figure 2-20 U.S. Machinery Attachment Net Shipments, 1997-2006 (in billion $)
o Winches Pull in $294.8 Million
o Figure 2-21 U.S. Winch Market and Share of Total Market, 1997-2006 (in million $)
o Table 2-11 U.S. Winch Market and Yearly % Growth, 1997-2006 (in million $)
o Winch Net Shipments
o Figure 2-22 U.S. Winch Net Shipments and Share of Category Market Value, 1997-2006
(in billion $)

Forecast
o Residential Construction Weighs on Growth
o U.S. Market to Decline Near Term, Reach $26.0 billion by 2011
o Figure 2-23 U.S. Construction Machinery Market Forecast, 2006-2007 (in billion $)
o Table 2-12 U.S. Construction Machinery Market Forecast and Yearly % Growth, 2007-2011
(in billion $)

Chapter 3 Imports and Exports

Imports, Exports Boom to Record Levels Table 3-1 U.S. Construction Machinery Shipments,
Imports and Exports, 1997-2006 (in billion $)
Figure 3-1 U.S. Construction Machinery Exports as a % of Shipments, Imports as a % of
Consumption and Net Shipments as a % of Apparent Consumption, 1997-2006 (%)
Imports Driven by All Categories
Table 3-2 U.S. Construction Machinery Imports by Category, 1997-2006, (in million $)
Figure 3-2 Share of U.S. Construction Machinery Imports by Category, 2006 (%)
Figure 3-3 U.S. Construction Machinery Imports, 10-Year Growth Trends by Category, 1997-2006
(in million $)
Export Growth Fueled by Trucks & Trailers
Table 3-3 U.S. Construction Machinery Exports by Category, 1997-2006, (in million $)
Figure 3-4 Share of U.S. Construction Machinery Exports by Category, 2006 (%)
Figure 3-5 U.S. Construction Machinery Exports, 10-Year Growth Trends by Category, 1997-2006
(in million $)
Shovel Excavators Lead Product Imports
Table 3-4 Top 25 U.S. Construction Machinery Imports by Product Type, 1997-2006 (in million $)
Front-end Shovel Loaders, Heavy Dumpers Top Exports
Table 3-5 Top 25 U.S. Construction Machinery Exports by Product Type, 1997-2006, (in million $)

Imports and Exports by Category

Power Cranes, Draglines & Excavators
Figure 3-6 U.S. Power Crane, Dragline & Excavator Imports and Share of Category Market Value,
1997-2006 (in billion $)
Figure 3-7 U.S. Power Crane, Dragline & Excavator Exports and Share of Category Shipments,
1997-2006 (in million $)
Mixers & Pavers
Figure 3-8 U.S. Mixer & Paver Imports and Share of Category Market
Value, 1997-2006 (in million $)
Figure 3-9 U.S. Mixer & Paver Exports and Share of Category Shipments, 1997-2006 (in million $)
Off-Highway Trucks & Trailers
Figure 3-10 U.S. Off-Highway Truck & Trailer Imports and Share of
Category Market Value, 1997-2006 (in million $)
Figure 3-11 U.S. Off-Highway Truck & Trailer Exports and Share of
Category Shipments, 1997-2006 (in million $)
Tractor Shovel Loaders
Figure 3-12 U.S. Tractor Shovel Loader Imports and Share of Category Market Value, 1997-2006
(in million $)
Figure 3-13 U.S. Tractor Shovel Loader Exports and Share of Category Shipments, 1997-2006 (in
million $)
Crawler & Off-highway Wheel Tractors
Figure 3-14 U.S. Crawler & Off-highway Wheel Tractor Imports and Share of Category Market
Value, 1997-2006 (in million $)
Figure 3-15 U.S. Crawler & Off-highway Wheel Tractor Exports and Share of Category
Shipments, 1997-2006 (in million $)
Motor Graders & Light Maintainers
Figure 3-16 U.S. Motor Grader & Light Maintainer Imports and Share of Category Market Value,
1997-2006 (in million $)
Figure 3-17 U.S. Motor Grader & Light Maintainer Exports and Share of Category Shipments,
1997-2006 (in million $)
Machinery Attachments
Figure 3-18 U.S. Machinery Attachment Imports and Share of Category’s Apparent
Consumption*, 1997-2006 (in million $)
Figure 3-19 U.S. Machinery Attachment Exports and Share of Category Shipments, 1997-2006 (in
million $)
Winches
Figure 3-20 U.S. Winch Imports and Share of Category Market Value, 1997-2006 (in million $)
Figure 3-21 U.S. Winch Exports and Share of Category Shipments, 1997-2006 (in million $)

Imports and Exports by Country of Origin

Japan Leading U.S. Supplier

Table 3-6 U.S. Construction Machinery Imports by Country of Origin, 1997-2006 (in million $)
Table 3-6 [Cont.] U.S. Construction Machinery Imports by Country of Origin, 1997-2006 (in million
$)
Canada Leads Purchasing
Table 3-7 U.S. Construction Machinery Exports by Country of Destination, 1997-2006 (in million
$)

Chapter 4 Economic Growth Factors

Overview
General Economic and Market Trends
o GDP Forecasted Growth at Modest 2.1% for 2007
o Figure 4-1 Current-Dollar and Real GDP, 2002-2006 (in trillion $)
o Figure 4-2 Percentage Changes in Current-Dollar GDP, Real GDP and GDP Price Index,
2002-2006 (%)
o Economy, Inflation Prompt Interest Rates to Rise
o Figure 4-3 Federal Funds Target Rate at End of Year, 2002-September 2007
o Interest Rate Effect on Construction Machinery
o Credit Crisis Prompts Fed Easing
o Looking Ahead

Construction Spending
o Figure 4-4 U.S. Residential, Non-residential and Total Construction Values, 1997-2006 (in
billion $)
o Non-residential Overtakes Residential Construction
o Figure 4-5 U.S. Residential, Non-residential and Total Construction
o Monthly Values, January 2006-July 2007 (in billion $)
o Tougher Times for Non-residential Construction?
o Figure 4-6 U.S. Monthly Residential, Non-residential and Total
o Construction Spending, Year-over-Year % Changes, January 2007- Jul-07
o The Bottom May Be Near
o Non-residential Construction Spending by Sector
o Table 4-1 U.S. Non-residential Construction Values by Sector, 2002-2006 (in billion $)
o Growth Slowing, Still Strong
o Table 4-2 Year-over-Year Changes in U.S. Non-residential Construction Values by Sector,
January and July 2006 vs. January and July 2007 (in billion $)

Residential Markets Head South
o New Home Sales
o Figure 4-7 U.S. New Single Family Home Sales by Region, January 1997-July 2007
(thousands of units)

o Existing Home Sales
o Pending Home Sales
o Figure 4-8 U.S. Existing Home Sales by Region, 2004-2006 (annual) and August 2006-
August 2007 (thousands of units)
o Figure 4-9 U.S. Pending Home Sales Index by Region, 2004-2005 (annual), 1st Half 2006
and July 2006-July 2007
o Building Permits
o Figure 4-10 U.S. New Housing Units Authorized by Building Permits,
o January 1997-August 2007
o Private Sector Growth Slows, Public Booms in 2006
o Figure 4-11 U.S. Private, Public and Total Construction Values, 1997-2006 (in billion $)
o Table 4-3 U.S. Private, Public and Total Construction Values, 1997-2006 (in billion $)
o Trend Continues in 2007
o Figure 4-12 U.S. Private, Public and Total Construction Monthly Values, January 2006-July
2007 (in billion $)
o Public Sector Construction to Have Best Year in 2007
o Figure 4-13 U.S. Monthly Private, Public and Total Construction
o Spending, Year-over-Year % Changes, January 2007-July 2007

Supply Challenges
o Increased Commodity Prices, Demand Lead to Higher
o Producer Prices
o Figure 4-14 Producer Price Indexes for Selected Commodities, 1997-2006
o Figure 4-15 Producer Price Indexes for Construction Machinery and Selected Categories,
1997-2006
o Machinery Price Increases

Chapter 5 Industry and Market Trends

Infrastructure Rehabilitation Boom
A Closer Look at Infrastructure Spending
Figure 5-1 U.S. Government Infrastructure Spending by Category, 1956-2004 (in millions of 2006
$)
Figure 5-2 Share of U.S. Government Infrastructure Spending by Category, 1956-2004 (% of
total)
Figure 5-3 U.S. Federal vs. State & Local Government Infrastructure Spending, 1956-2004 (in
millions of 2006 $)
Figure 5-4 Share of U.S. Federal vs. State & Local Government
Infrastructure Spending, 1956-2004 (% of total)
May 2007 Wartime Funding Measure
Costs May Squeeze End-User Demand for Machinery
Table 5-1 Top 25 Contractors, 2007
A Closer Look at Road Building

Green Machines and Standards
EPA Diesel Engine Emission Standards
Sustainability Through Remanufacturing
Compact Equipment for the Future
Telehandlers and Small-size Excavators
Table 5-2 Selected Compact Construction Machinery Introductions,
2006-2007
Going Hi-tech with GPS and Equipment Monitoring
Locating Missing Vehicles
Machinery Management Systems

Chapter 6 Distribution and Marketing Trends

Distribution Relationships Consolidate
Retail Prices and Key Marketing Determined by Dealers
Rental, Used and New Converge
Table 6-1 Top 25 Rental Outlets, 2007
Trial Drives Purchase of Innovative Products
Targeted End-User Marketing

Chapter 7 Corporate Profiles

Overview
The Companies
Competition
Financing
Corporate Strategies
Significant Event: Ingersoll Rand Divests
Selected Corporate Profiles
Caterpillar, Inc.
o Overview
o Machinery
o Logistics Services
o Engines
o Financial Products
o Performance
o Figure 7-1 Estimated U.S. Revenues of Caterpillar Construction Machinery, 2002-2006 (in
billion $)
o Product Portfolio
o Table 7-1 Caterpillar Product Portfolio, 2007
o Significant Events

CNH Global N.V.

o Overview
o Performance
o Figure 7-2 Estimated U.S. Revenues of CNH Construction Machinery, 2002-2006 (in billion
$)
o Product Portfolio
o Table 7-2 Case Product Portfolio, 2007
o Table 7-3 New Holland Product Portfolio, 2007
o Table 7-4 Kobelco Product Portfolio, 2007

Deere & Company
o Overview
o Performance
o Figure 7-3 Estimated U.S. Revenues of Deere Construction Machinery, 2002-2006 (in
billion $)
o Product Portfolio
o Table 7-5 Deere Product Portfolio, 2007

Komatsu Ltd.
o Overview
o Performance
o Figure 7-4 Estimated U.S. Revenues of Komatsu Construction
o Machinery, 2002-2006 (in billion $)
o Product Portfolio

Terex Corp.
o Aerial Work Platforms
o Construction
o Cranes
o Materials Processing & Mining
o Roadbuilding, Utility Products & Other
o Performance
o Figure 7-5 Estimated U.S. Revenues of Terex Construction Machinery,
o 2002-2006 (in billion $)
o Product Portfolio
o Table 7-6 Terex Product Portfolio, 2007
o Table 7-7 Genie Product Portfolio, 2007

o Table 7-8 Bid-Well Product Portfolio, 2007
o Table 7-9 Powerscreen Product Portfolio, 2007

Volvo Construction Equipment North America, Inc.
o Overview
o Performance
o Figure 7-6 Estimated U.S. Revenues of Volvo Group Construction
o Machinery and Ingersoll Rand Road Construction, 2002-2006 (in billion $)
o Product Portfolio

The Manitowoc Company, Inc.
o Overview
o Performance
o Figure 7-7 Estimated U.S. Revenues of Manitowoc Construction
o Machinery, 2002-2006 (in billion $)
o Product Portfolio
o Table 7-10 Manitowoc Product Portfolio, 2007
o Source: Manitowoc corporate website; as viewed on Sept. 3, 2007.
o Table 7-11 Grove Product Portfolio, 2007
o Table 7-12 National Crane Product Portfolio, 2007
o Table 7-13 Potain Product Portfolio, 2007

Doosan Infracore Co. Ltd.
o Overview
o Performance
o Figure 7-8 Estimated U.S. Revenues of Doosan Infracore Construction Machinery and
Ingersoll Rand’s Bobcat, 2002-2006 (in billion $)
o Product Portfolio
o Table 7-14 Doosan Infracore Product Portfolio, 2007
o Table 7-15 Bobcat Product Portfolio, 2007

Hitachi Construction Machinery Co. Ltd.
o Overview
o Performance

o Figure 7-9 Estimated U.S. Revenues of Hitachi Construction Machinery, 2002-2006 (in
billion $)
o Product Portfolio
o Table 7-16 HCM Product Portfolio, 2007

Green Building Materials in the U.S.

Chapter 1: Executive Summary

The Market
Scope of the Report
Methodology
Product Definitions
Market Overview - Issues and Drivers
Measuring the Market
Figure 1-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material
Market, 2002-2011 (in thousands of dollars)
Figure 1-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By
Category, 2002-2006 (in thousands of dollars)
Figure 1-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By
Challenges to Quantifying Market Size and Growth
The “Sell Side” Perspective - Estimates Vary
Product Segments, Market Sizes and Growth
Siding
Figure 1-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of
dollars)
Figure 1-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of
dollars)
Insulation
Figure 1-6 Estimated Growth of U.S. Green Insulation Product Market Revenues, 2002-2006 (in
thousands of dollars)
Figure 1-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in
Wood Products
Figure 1-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006
(in thousands of dollars)
Figure 1-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011

Flooring
Figure 1-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-
2006 (in thousands of dollars)

Figure 1-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-
Millwork
Figure 1-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in
Figure 1-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in
The “Buy Side” Perspective
LEED Project Trends
Table 1-1 Percent of LEED Projects by State (abbreviated)
Table 1-2 LEED Accredited Professionals by State (abbreviated)
Table 1-3 Percent of LEED Projects by Project Type (abbreviated)
LEED Projects by Building Owner Type
Table 1-4 Percent of LEED Projects by Building Owner Type (abbreviated)
Table 1-5 Percent of LEED Projects by Building Occupant Type (abbreviated)
Table 1-6 Percent of LEED Projects by Building Gross Square Footage Range (abbreviated)
Government and Educational Initiatives Recognizing LEED Certification
Federal Initiatives
State Initiatives
Municipal/City/County Initiatives
School Initiatives- Higher Education
School Initiatives- K-12
Public Incentives for Private LEED
LEED Credit Categories
International Green Trade
Marketing Trends and Dynamics
Manufacturers Pour on the Green
Online Sellers Add Color
Communicating With Customers
Emerging Opportunities
Competitor Profiles

Chapter 2: The Market

Scope of the Report
Methodology
Product Definitions
Market Overview - Issues and Drivers
Getting Green
New Infrastructure for a Green Market
Above and Beyond the Low Hanging Fruit
The Consumer Has Spoken…a Little
Measuring the Market
Figure 2-1 Estimated and Projected Wholesale Revenues of the U.S. Green Building Material
Market, 2002-2011 (in thousands of dollars)

Figure 2-2 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By
Table 2-1 Estimated Wholesale Revenues of the U.S. Green Building Material Market: By
Table 2-2 Projected Wholesale Revenues of the U.S. Green Building Material Market: By
Figure 2-3 Projected Wholesale Revenues of the U.S. Green Building Material Market: By
Challenges to Quantifying Market Size and Growth
The “Sell Side” Perspective - Estimates Vary
A LEED Perspective
Product Segments, Market Sizes and Growth
Siding
Figure 2-4 Estimated Growth of U.S. Green Siding Market Revenues, 2002-2006 (in thousands of
dollars)
Table 2-3 Estimated Revenues of Overall and Green Siding Market: Growth and Green Siding
Product Penetration, 2002-2006 (in thousands of dollars)
Figure 2-5 Projected Growth of U.S. Green Siding Market Revenues, 2007-2011 (in thousands of
dollars)
Table 2-4 Projected Revenues of Overall and Green Siding Market: Growth and Green Siding
Product Penetration, 2007-2011 (in thousands of dollars)
Insulation
Figure 2-6 Estimated Growth of U.S. Green Insulation Market Revenues, 2002-2006 (in
Table 2-5 Estimated Revenues of Overall and Green Thermal Insulation Market: Growth and
Green Insulation Product Penetration, 2002-2006 (in thousands of dollars)
Figure 2-7 Projected Growth of U.S. Green Insulation Product Market Revenues, 2007-2011 (in
Table 2-6 Projected Revenues of Overall and Green Thermal Insulation Market: Growth and
Green Insulation Product Penetration, 2007-2011 (in thousands of dollars)
Wood Products
Figure 2-8 Estimated Growth of U.S. Green Wood/Lumber Product Market Revenues, 2002-2006
Table 2-7 Estimated Revenues of Overall and Green Wood/Lumber Product Market: Growth and
Green Wood/Lumber Product Penetration, 2002-2006 (in thousands of dollars)
Figure 2-9 Projected Growth of U.S. Green Wood/Lumber Product Market Revenues, 2007-2011
Table 2-8 Projected Revenues of Overall and Green Wood/Lumber Product Market: Growth and
Green Wood/Lumber Product Penetration, 2007-2011 (in thousands of dollars)
Flooring
Figure 2-10 Estimated Growth of U.S. Green Wood Flooring Product Market Revenues, 2002-
Table 2-9 Estimated Revenues of Overall and Green Wood Flooring Product Market: Growth and
Green Wood Flooring Product Penetration, 2002-2006 (in thousands of dollars)
Figure 2-11 Projected Growth of U.S. Green Wood Flooring Product Market Revenues, 2007-

Table 2-10 Projected Revenues of Overall and Green Wood Flooring Product Market: Growth and
Green Wood Flooring Product Penetration, 2007-2011 (in thousands of dollars)
Millwork
Figure 2-12 Estimated Growth of U.S. Green Millwork Product Market Revenues, 2002-2006 (in
Table 2-11 Estimated Revenues of Overall and Green Millwork Product Market: Growth and
Green Millwork Product Penetration, 2002-2006 (in thousands of dollars)
Figure 2-13 Projected Growth of U.S. Green Millwork Product Market Revenues, 2007-2011 (in
Table 2-12 Projected Revenues of Overall and Green Millwork Product Market: Growth and Green
Millwork Product Penetration, 2007-2011 (in thousands of dollars)
The “Buy Side” Perspective
USGBC and the LEED Program
LEED Project Trends
Table 2-13 LEED-Certified Projects, 2000-2004 (number and percent)
LEED Projects by State
Table 2-14 Number of LEED Projects by State, 2000-2004: Top 20
Table 2-15 Number of LEED Projects by State, 2005-2007: Top 20
Table 2-16 Percent of LEED Projects by State: Top 20
Implications for Sellers of Green Building Materials
LEED Projects by Number of LEED Accredited Professionals
Implications for Sellers of Green Building Materials
Table 2-17 LEED Accredited Professionals by State (number)
LEED Project by Project Type
Table 2-18 Number of LEED Projects by Project Type, 2000-2004
Table 2-19 Number of LEED Projects by Project Type, 2005-2007
Table 2-20 Percent of LEED Projects by Project Type, 2000-2004
Table 2-21 Percent of LEED Projects by Project Type, 2005-2007
LEED Project by Building Owner Type
Table 2-22 Number of LEED Projects by Building Owner Type, 2000-2004
Table 2-23 Number of LEED Projects by Building Owner Type, 2005-2007
Table 2-24 Percent of LEED Projects by Building Owner Type, 2000-2004
Table 2-25 Percent of LEED Projects by Building Owner Type, 2005-2007
LEED Project by Building Occupant Type
Table 2-26 Number of LEED Projects by Building Occupant Type, 2000-2004
Table 2-27 Number of LEED Projects by Building Occupant Type, 2005-2007
Table 2-28 Percent of LEED Projects by Building Occupant Type, 2000-2004
Table 2-29 Percent of LEED Projects by Building Occupant Type, 2005-2007
LEED Project by Building Gross Square Footage
Table 2-30 Number of LEED Projects by Building Gross Square Footage Range, 2000-2004
Table 2-31 Number of LEED Projects by Building Gross Square Footage Range, 2005-2007
Table 2-32 Percent of LEED Projects by Building Gross Square Footage Range, 2000-2004
Table 2-33 Percent of LEED Projects by Building Gross Square Footage Range, 2005-2007
Government and Educational Initiatives Recognizing LEED Certification

Table 2-34 Counties and Municipalities Recognizing LEED Standards: By City Name and State
Table 2-34 [Cont.] Counties and Municipalities Recognizing LEED Standards: By City Name and
State
Public Incentives for Private LEED
LEED Credit Categories
Table 2-35 LEED for New Construction - Credits by Category
Table 2-35[Cont.] LEED for New Construction - Credits by Category
Table 2-35[Cont.] LEED for New Construction - Credits by Category
International Green Trade

Chapter 3: Marketing Trends and Dynamics

Differentiating What is “Green”
The Coming Residential Wave
Retailers On Board - Lowe’s and Home Depot Test Their Strategies
Manufacturers Pour on the Green
Online Sellers Add Color
Communicating With Customers

Chapter 4: Emerging Opportunities

The Environment Comes Home
War of the Standards/Battle of the Certifiers
New Partners

Chapter 5: Competitor Profiles

Lumber, Siding, Panels and Alternatives
PanelSource International - Deep in the Forest
Products
Discussion
Paneltech International, LLC
Products
Discussion
Discussion
James Hardie Industries, NV - Greening the Exterior
Products
Discussion
Millwork
Columbia Forest Products - A Market Leader Greens Itself
Products
Discussion
Insulation
US GreenFiber - Breaking Through Glass
Products

Discussion
Owens Corning - Defending Tradition
Products
Discussion
Retail and Distribution
Home Depot - Orange Goes Green
Products
Discussion
Lowes - Cautiously Greening
Products
Discussion
BuildDirect.com - Fighting Tradition
Products
Discussion
Consultants, Designers and Builders
Simon & Associates - Dark Green Consultants
Products/Services
Discussion
KB Home - Cautiously Expanding Choices
Products:
Discussion

Thermal Insulation Market in the U.S.

Chapter 1 Executive Summary

Scope of the Report
Methodology
The Product
o Market
o Figure 1-1 U.S. Shipments for Thermal Insulation, 2001- 2005 (E) (in billion $)
o Mineral Wool
o Plastic Foam
o Factors Influencing the Market
o Growing Construction and Manufacturing Sectors
o Growth in Refrigerated Warehouses
o Growing Energy Concerns
o Hurricane Related Damage
o Outlook

Trends and Dynamics
o Industry Trends
o Growth in the Construction Industry

o Growth in the Home Improvement Market
o Automobile Industry
o Growing Noise Pollution
o Increasing Production Capacity
o EPAct 2005

Competitors
o Product Trends
o Thermal Concrete Insulation
o Using Nanotechnology for Insulation
o Mold-Free Insulation for Roofs
o The Do-It-Yourself Trend
o Marketing Dynamics
o Trade Shows
o Promotion by Insulation Manufacturers
o Sales Teams
o Distributors/Retailers
o Websites
o Promoting Brands on the Racetrack

End Users
o Construction Industry
o Refrigerated Warehouse Industry
o Refrigeration Equipment Industry
o Manufacturing Sector

Chapter 2 Market

Scope of the Report
Methodology
The Product
o Mineral Wool
o Fiberglass Insulation
o Rockwool Insulation
o Plastic Foam

Market

o Figure 2-1 U.S. Shipments for Thermal Insulation, 2001- 2005 (E) (in billion $)

Mineral Wool
o Figure 2-2 U.S. Shipments for Mineral Wool, 2001- 2005 (E) (in billion $)

Plastic Foam
o Figure 2-5 U.S. Market Shipment for Foamed Plastic, 2001- 2005 (E) (in billion $)
o Table 2-4 U.S. Market Shipments for Foamed Plastic, by Segment 2001- 2005 (E) (in
million $)

Factors Influencing the Market
o Growing Construction and Manufacturing Sectors
o Table 2-5 U.S. Shipments of Select Manufacturing Industries, 2005-September 2006, (in
million $)
o Growth in Refrigerated Warehouses
o Growth in HVAC and Water Heating Systems
o Hurricane Related Damage

Outlook
o Figure 2-6 U.S. Projected Shipments for Thermal Insulation, 2006-2010 (in billion $)
o Figure 2-7 U.S. Projected Shipments for Mineral Wool, 2006-2010 (in billion $)
o Figure 2-8 U.S. Projected Shipments for Plastic Foam, 2006-2010 (in billion $)

Rules and Regulations
o R-Value
o Table 2-6 Thermal Insulation Levels for Homes Recommended by the U.S. Department of
Energy
o Table 2-6 Thermal Insulation Levels for Homes Recommended by the U.S. Department of
Energy

Chapter 3 Competitive Profiles

Overview
The Dow Chemical Company

o Overview
o Performance
o Figure 3-1 Annual Revenues of The Dow Chemical Company, 2001-2005 (in billion $)
o Figure 3-2 Annual Sales of The Dow Chemical Company, Performance Plastics Segment,
2003-2005 (in billion $)
o Brand and Product Portfolio
o Table 3-1 Brand Portfolio of The Dow Company for Thermal Insulation
o Company Snapshot
o New Plant to Produce Styrofoam
o Dow Announces Plant Closures to Strengthen Competitive Position

Owens Corning
o Overview
o Performance
o Figure 3-3 Annual Revenues of Owens Corning, 2001-2005 (in billion $)
o Figure 3-4 Annual Sales of Owens Corning, Building Materials Systems Segment, 2003-
2005 (in billion $)
o Table 3-2 Brand Portfolio of Owens Corning Company for Thermal Insulation
o Table 3-2 [Cont.] Brand Portfolio of Owens Corning Company for Thermal Insulation
o Company Snapshot
o Environment Friendly Fiberglass
o Owens Corning Awarded GREENGUARD Certification
o Owens Expands Insulation Capacity to Meet Demand
o Improved Rafr-R-Mate Attic Rafter Vents

CertainTeed Corporation
o Overview
o Performance
o Figure 3-5 Annual Revenues of CertainTeed, 2001-2005 (in billion $)
o Table 3-3 Brand Portfolio of CertainTeed Corporation for Thermal Insulation
o Company Snapshot
o GREENGUARD Certification for CertainTeed

Carlisle Companies Incorporated
o Overview
o Performance
o Figure 3-6 Annual Revenues of Carlisle Companies Incorporated, 2001-2005 (in billion $)

o Figure 3-7 Annual Sales of the Construction Materials Segment, 2003-2005 (in million $)
o Table 3-4 Brand Portfolio of Carlisle Companies Incorporated for Thermal Insulation
o Company Snapshot
o Roofing Insulation Capacity Expansion by Carlisle Companies
o Carlisle’s Plans to Exit from Carlisle Systems and Equipment

Johns Manville Corporation
o Overview
o Table 3-5 Brand Portfolio of Johns Manville Corporation for Thermal Insulation
o Table 3-5 Brand Portfolio of Johns Manville Corporation for Thermal Insulation
o Company Snapshot
o Mold-Free Insulation for the Roof
o Insulation Receives Prestigious Home Safety Council Award
o Capacity Expansion by Johns Manville

Lydall, Inc.
o Overview
o Performance
o Figure 3-8 Annual Revenues of Lydall, Inc., 2001-2005 (in million $)
o Figure 3-9 Annual Revenues Lydall, Inc., Thermal/Acoustical Segment, 2003-2005 (in
million $)
o Table 3-6 Brand Portfolio of Lydall, Inc. for Thermal Insulation
o BGF Industries, Inc.

o Overview
o Performance
o Figure 3-10 Annual Revenues of BGF Industries, Inc., 2001-2005 (in million $)
o Table 3-7 Brand Portfolio of BGF Industries, Inc. for Thermal Insulation
o Company Snapshot
o BGF / Valmieras Form Alliance for the Thermal Insulation Industry

Knauf Insulation
o Overview

o Table 3-8 Brand Portfolio of Knauf Insulation for Thermal Insulation
o Company Snapshots
o Capacity Expansion by Knauf
o Knauf Earns GREENGUARD Certification

Guardian Industries
o Overview
o Table 3-9 Brand Portfolio of Guardian Industries for Thermal Insulation
o Company Snapshot
o Fiberglass Capacity Expansion by Guardian Building Products
o Guardian Acquires CGI / Silvercote

Atlas Roofing Corporation
o Overview
o Table 3-10 Brand Portfolio Brand Portfolio of Atlas Roofing Corporation for Thermal
Insulation

Chapter 4 Trends and Dynamics

Industry Trends
o Growth in the Construction Industry
o Table 4-1 Annual Value of Construction in the U.S., 2002-2005 (in billion $)
o Growth in the Home Improvement Market
o Overview
o Residential Sector
o Figure 4-1 Number of Air Conditioners and Heating Systems in Households, 1995-2005 (in
million)
o Figure 4-2 Annual Energy Prices by Residential Sector, 2001-2005
o Figure 4-3 All Seller Average Sales Prices for Residential Heating Oil, Winter 2001-2005
(Cents per Gallon Excluding Taxes)
o Table 4-2 Annual Energy Consumption by Residential Sector (trillion btu), 2001-2005
o Table 4-3 Heating Oil Consumption by Residential Sector, 2001-2005 (thousand barrels)
o Commercial Sector
o Figure 4-4 Annual Energy Prices by Commercial Sector, 2001-2005
o Figure 4-3 No. 2 Distillate Prices for Commercial Sector, 2001-2005 (Cents per Gallon
Excluding Taxes)
o Table 4-4 Annual Energy Consumption by Commercial Sector, (trillion btu), 2001-2005

o Table 4-5 No. Distillate* Consumption by Residential Sector, 2001-2005 (thousand barrels)
o Manufacturing Sector
o Table 4-6 Total Energy Consumption of the U.S. Industrial Sector, 2000-2006 July (in
trillion btu)
o HVAC and the Refrigeration Industry
o Growing Noise Pollution
o Increasing Production Capacity
o Dow Builds New Production Setup
o BGF Industries Form Joint Venture with Valmieras
o Guardian Acquires CGI / Silvercote
o Capacity Expansion by Knauf
o Thermal Ceramics Buys New Plant
o Hunter Panels Increases Production Capacity
o Government Regulation
o EPAct 2005

Product Trends
o Thermal Insulation Products for the Construction Industry
o Thermal Concrete Insulation
o Using Nanotechnology for Insulation
o Mold-Free Insulation for Roofs
o Insulation for Use with the Blow-In-Blanket System
o Thermal Insulation for the Appliance Industry
o Compact Insulation Wrap from Unifrax
o The Do-It-Yourself Trend
o Table 4-7 Making Home Improvement Decision, by Gender and Age

Marketing Dynamics
o Advertising and Promotion
o Trade Shows
o Magazines
o Promotion by Insulation Manufacturers
o Sales Teams
o Distributors/Retailers
o Dealer and Builder Programs
o Websites
o Reaching Household Consumers
o Promoting Brands on the Racetrack

Chapter 5 End Users

Construction Industry
Figure 5-1 U.S. Total Construction Spending, 2002-2005 (in billion $)
Residential Construction
Table 5-1 U.S. Spending on Total Residential Construction, 2002-2005 (in million $)
Commercial Construction
Table 5-2 U.S. Spending on Total Non Residential Construction, 2002-2005
(in million $)
Refrigerated Warehouse Industry
o Growing Capacity
o Figure 5-2 U.S. Gross Refrigerated Storage Capacity, 1997-2005 (in billion cubic feet)
o Table 5-3 U.S. Stocks in Refrigerated Warehouse, by Commodity, July 2006 (in thousand
pounds)
o Saving Energy at Refrigerated Warehouses
o Refrigeration Equipment Industry
o Household Refrigeration Industry
o Figure 5-3 U.S. Total Household Spending on Residential Construction and Household
Refrigerator Shipment, 2002-2005 (in billion $)
o Commercial Refrigeration Industry

HVAC and Water Heating Systems
o Figure 5-4 U.S. Shipments of HVAC and Refrigerated Equipment, September 2005 and
September 2006 (P) (in billion $)

Automobile Industry
o Figure 5-6 U.S. Domestic Motor Vehicle Unit Retail Sales, 2002-2006* (in thousands)

Manufacturing Sector

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