3. Introduction
Ready meals refer to meals that contain ingredients which have been pre-cooked, or meals that have
been prepared in advance and are in a frozen, dried, chilled, or canned state. They are an easy
alternative to food prepared at home, and can be prepared or consumed easily by thawing or heating.
Ready meals are generally prepared based on recipes and cuisines inspired from different cultures. They
are packaged food products that contain all the elements for either a single serving or for two servings.
Ready meals are promoted and presented by vendors as a quick and time-saving alternative, which only
require to be heated before consumption. They save time and effort for consumers as they do not
require food to be prepared from scratch.
The Global Ready Meals market is driven by several factors. One of the main drivers in this market is the
increasing innovation in packaging. The increasing need to retain the vitamin content, the color, product
quality, texture, taste, and shelf life of the products during the entire cycle, from production to
consumption, has encouraged vendors to focus on innovating new packaging designs that retain the
attributes of the final products. In addition, vendors have been working collaboratively with packaging
manufacturers to stay competitive in the market. Another major factor that is leading to the growth of
the market is the increasing number of working women.
Despite the presence of several drivers, the growth of the Global Ready Meals market is curtailed by
some serious challenges. One such challenge is intense competition among vendors. The Global Ready
Meals market is a highly fragmented market with the presence of international and local vendors.
Vendors are competing against each other with the help of marketing strategies, pricing strategies, and
product offerings. Another major challenge being faced by market vendors is the high food inflation
rate.
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