Social Media, Internet of Things, and the Future of Public Health

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Category : Healthcare
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Introduction to Report
 Number of Pages: 90
 Geography Coverage: USA, Global
 Available Format: PDF
Price For Single User License: USD 995
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Price For Global User License: USD 2,995
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Introduction
The use of social media in public health is taking shape as
Twitter and other forms of social media are leveraged to
identify potential outbreaks.
Public health data is rapidly increasing from all sources.
Sensors, formerly found only in hospital ICUs, are now
portable and be used at home, and even sometimes while
walking.
The potential for persistent public health monitoring may
be realized through introduction of machine-to-machine
(M2M) communications, embedded computing/wireless,
and related technologies

Contribution of Twitter in Healthcare
 Community Building --- Relationships are nurtured between
doctors and patients, physician and physician, patient and
patient. People can share interesting articles or join on going
discussion on various topics via # tag.
 Educating- Physicians and hospitals
organizations and individuals are able
to educate their communities about
an infinite number of topics.

Contribution of Twitter in Healthcare
MappyHealth --- A new tool for tracking and
analyzing health-related comments on Twitter
helps public health departments to identify
emerging health issues and public health
emergencies. MappyHealth.com
Other Apps which are popular on Twitter are QxMD, Docwise
and Docphin.

Other Online Healthcare Resources….
 Google is helping health officials prepare for outbreaks of
dengue and flu by analyzing related search terms
'Google Dengue/Flu Trends is automatically updated every
day, thereby providing an early indicator of dengue activity.'
FrontlineSMS:Medic implemented and
extended FrontlineSMS to bridge gaps in
healthcare delivery systems.
Geochat is a product of InSTEDD (Innovative
Support to Emergencies Diseases and
Disasters) which embodies many key
attributes related healthcare.

Big Data - 4 Pools of data in Healthcare..
McKinsey & Company found that there are four “pools” of data
in the health care field :
1. Pharmaceutical research data (e.g. clinical trial results)
2. Clinical data (e.g. patient records)
3. Activity and cost data (e.g. estimated procedure costs)
4. Patient behavior data (e.g. health purchases history).
 Implementation of big data in health care could produce
a savings of up to almost half a trillion dollars.
 Healthcare companies can implement Big data with
collaboration of technology companies.

Target Audience
 Healthcare service providers
Healthcare insurance providers
Healthcare technology companies
Social media and networking companies
Policy makers, regulatory bodies, and government
Consultants and systems integrators for healthcare technology
M2M, Internet of Things (IoT), and general telecommunications
companies
Public health institutions including CDC, NIH, FDA, CMS, NRHA,
WHO, and others

Reason to Buy
1. Identify the tenants of “Public Health 2.0”
2. Identify specific companies, solutions, and applications
3. Identify the role of Participatory Epidemiology in public
health
4. Understand the confluence of Infodemiology and
Infoveillance
5. Understand the role of data-mining, Big Data, and public
health
6. Understand the role and importance of social media in public
health
7. Understand the evolution and future direction of healthcare
technology
For more details regarding Report coverage see the last slide

Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide

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Social Media, Internet of Things, and the Future of Public Health