While social media listening often produces valuable information that can be used for marketing purposes, it can also create large volumes of unstructured data that can be difficult to manage or filter. MarketBridge offers social media listening services that automate the monitoring process and generate useful customer data that can fuel revenue growth for your organization.

1. 0.0! 10.0! 20.0! 30.0! 40.0! 50.0! 60.0! 70.0! 80.0! 90.0! 100.0!
True Value!
Ace Hardware!
Home Depot!
Lowes! Direct Reach
Potential Reach
Engaged Community
Industry Impact
Brand Sentiment
Social Accessibility
Conversion Potential
Social Influence
Community Development
0
50
100
150
200
250
300
350
400
x
10000
DR
direct
REACH
PR
potential
REACH
EC
engaged
COMMUNITY
II
industry
IMPACT
BS
brand
SENTIMENT
SA
social
ACCESSIBILITY
CP
conversion
POTENTIAL
SI
social
INFLUENCE
CD
community
DEVELOPMENT
Measure
of
immediate
fans
and
followers
in
owned
networks
Extended
audience
not
necessarily
in
owned
networks
Degree
to
which
social
community
interacts
with
and
promotes
brand
Performance by Category
Strengths & Weaknesses of Each Brand
Measure
of
how
much
social
conversaBons
is
impacBng
the
industry
Measure
of
the
consumer
opinion
of
the
brand
inside
social
conversaBons
Ease
with
which
people
can
reach
the
brand
through
social
channels
Viability
of
the
social
media
space
to
generate
conversions
Measure
of
social
channel
moBvaBng
others
towards
acBon
Measure
of
intenBonality
of
brand
to
culBvate
an
engaged
community
Lowes
Home Depot
Ace Hardware
True Value
80.8
The Home
Improvement Wars
Competitive Social Media Benchmark Analysis
71.5
43% Lowes
41% True Value
35% Home Depot
31% Ace
21% Lowes
20% Home Depot
17% True Value
17% Ace
Performance by Network
How did each platform contribute to the brand’s score? Lowes
Home Depot
Ace Hardware
True Value
9% Home Depot
8% Lowes
7% True Value
6% Ace
3% Ace
3% Home Depot
3% Lowes
2% True Value
7%
42% Ace
31% True Value
29% Home Depot
24% Lowes
Pinterest
For
the
home
improvement
space,
this
is
an
important
network
not
reflected
in
direct
traffic
percentages
reflected
here.
Boards
and
pins
are
shared
through
Facebook
and
influence
the
drive
towards
increases
in
Likes.
Facebook
Given
that
the
retailers
occupy
the
B2C
space,
Facebook
is
a
key
way
to
market
products,
services
and
messages.
Lowes
has
dominated
this
space
for
the
past
18
months
and
conBnues
to
show
an
incredibly
strong
rate
of
growth.
This
lead
is
significant
as
people
are
incredibly
prone
to
share
pictures
of
remodeling
projects
they
want
to
engage
in
and
share
posts
produced
by
Lowes
with
these
ideas
included.
You Tube
Home
improvement
is
a
compeBBve
space
especially
in
the
DIY
category.
For
projects
where
consumers
want
to
aTempt
it
on
their
own,
instrucBonal
videos
are
sought
from
the
experts,
and
Home
Depot
has
led
this
category.
Earned Media
The
earned
media
space
is
defined
as
brand
menBons
within
the
social
media
arena
that
do
not
occur
on
a
brand’s
owned
networks.
This
represents
opportunity
to
convert
influencers
and
redirect
the
conversaBons
back
into
a
managed
plaVorm.
Twitter
TwiTer’s
importance
for
the
home
improvement
space
is
when
it
is
used
to
direct
back
to
a
content
markeBng
strategy,
whether
that
is
a
DIY
post
on
Facebook,
a
DIY
video
on
YouTube
or
a
new
board
on
Pinterest.
Lowes
and
Home
Depot
remain
very
compeBBve
in
this
space.
Core Factors For the Leader
Insights into specific metrics giving the leader the edge in performance
Lowes
Home Depot
Ace Hardware
True Value
0
50
100
150
200
250
300
JUL-­‐12
SEP-­‐12
NOV-­‐12
JAN-­‐13
MAR-­‐13
MAY-­‐13
JUL-­‐13
x
10000
Lowes
Home
Depot
Ace
True Value
2 Million
1 Million
2.5 Million
Facebook Rate of Growth
In
the
B2C
space,
Facebook
is
a
significant
factor
for
sharing
a
brand’s
message.
A
high
Rate
of
Growth
usually
indicates
that
the
brand’s
users
are
sharing
posts
and
stories
and
evangelizing
their
friends.
Engagement on Facebook
The
size
of
the
Facebook
community
is
only
as
relevant
as
the
number
of
fans
actually
sharing
the
brand’s
posts.
Below
illustrates
how
each
brand
sizes
up.
Avg Retweets/Follower
Similar
to
Facebook,
a
TwiTer
following
is
effecBve
if
the
community
re-­‐
broadcasts
your
message.
Below
are
how
the
brand’s
followers
help
to
publish
to
their
own
followings.
44K
23K
5K
5K
Pinterest Followers
In
the
DIY
space,
Pinterest
has
established
itself
as
a
social
media
mecca.
That
Lowes
dominates
this
space
as
strongly
as
they
do
is
a
core
factor
to
their
sibng
in
the
pole
posiBon
for
social
media
markeBng.
70
35
65
25
5K
PTAT
10
RT
3.5M
75.6K
1.8K1.3K
WANT US TO SCORE YOUR BRAND? CONTACT US. 1-888-GO-TO-MKT
www.market-bridge.com
ABOUT MARKETBRIDGE
About the SQ IndexTM
The MarketBridge SQ Index is a
proprietary scoring service which
scores and ranks competitors in
social media performance. Over
30 core social metrics that are
either publicly-available or
partner-provided are integrated
into MarketBridge’s unique nine-
category benchmark analysis. In
addition to each competitor’s
owned networks being scored, the
earned social media space is also
integrated as well for a holistic
approach. Our algorithms use the
competitive set as a means of
establishing the limits of the scale
so that participating brands can
view the results as defining
achievable highs and avoidable
lows.
The categories below represent our integrated scoring of core social metrics from the platforms represented:
MarketBridge is a leading global provider of digital marketing, sales enablement, and customer analytics solutions for Fortune 1000 and emerging growth companies.
We help companies scale revenue growth and increase sales productivity by increasing digital customer engagement (social, mobile, on-line communities, e-commerce) and
building robust customer analytics engines that focus marketing investments and sales activity on the right customers, with the right messaging and solution, through the
right marketing and sales channels. Our core solutions include RevenueEnginesTM digital marketing automation and sales enablement programs, DemandAnalyticsTM
predictive analytics and reporting solutions, MarketBlueprintTM implementation playbooks for fully leveraging digital technologies, and SQ IndexTM for social media
performance tracking and competitive benchmarking. Copyright © 2013 MarketBridge Inc., All Rights Reserved.
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