"Social media communication survival guide" Thrill customers and build strong relationships Stefanie King was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

1. Stefanie King
Linguist and business economist
Social media communication
survival guide
Thrill your customers and build
strong relationships

3. Step 3 Support
Step 2 Interaction
Step 1 Input

4. • People are more sympathizing than companies
• Authentic passion is contagious
• Promote the people behind your company
• Mind your online and offline manners

9. Your content has to be…
• Enjoyable and catchy and/or
• Of good use to your customer and/or
• Useful to strengthen the relationship

10. Instead of making ads, think of making content.
George Wright
• Early access to content gets customers excited
• Use sneak peaks for your success
• 80% value, 20% self-promotion

15. “30 minutes left to answer our Word Scramble! - icmrp
dan dseorl pcu nipgrs sipn“.
Solution: “crimp and solder cup spring pins“