"The art of social networking online and offline" Find what you need through networking

1. THE ART OF NETWORKING
ONLINE AND OFFLINE
How to make and gain good
business contacts
Miguel Angel Martin
11/4/2011

2. MIGUEL ANGEL MARTIN
• Trainer since 1988.
• Marketing experience since 1990.
• Publishing management experience since 1992.
• Training management experience since 2003.
• Social Media experience since 2004.
• Social Media Marketing experience since 2007.
• Online Marketing and Social Media Marketing consultant.
• XING Aragón Ambassador.
• Board member of ASONET.
• Social Media contributor in Aragón Radio.
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3. WHAT IS NETWORKING?
• Social structure composed by
nodes which are bound by or more
interdependency structure.
• 2nd meaning: To plow relationship
with people who can help you
professionally.
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4. YOUR NETWORK OUTSIDE THE WEB
Who are your contacts’ contacts?
?
?
?
? ?
?
? ? ?
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5. YOUR NETWORK OUTSIDE THE WEB
Spontaneous reccomendations
?
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?
?
?
? ? ?
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6. YOUR NETWORK WITHIN THE WEB
Visible contacts
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7. YOUR NETWORK WITHIN THE WEB
You can check your contacts’
contacts
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8. YOUR NETWORK WITHIN THE WEB
And widen your professional
network
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9. WHO ARE MY PROSPECTS?
• Identify target market
• Find where I can meet my best
prospects
• Who do I really want to meet?
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10. FOUR SIDES OF NETWORKING
Casual network Knowledge
network
You
Online network Strong network
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11. ONLINE NETWORKING

12. @
• Social networking is here to stay.
• Democractic structure.
• Not substitute for real contact.
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13. FUNDAMENTALS
• Visibility
• Credibility
• Profitability
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14. SOCIAL NETWORKING
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15. PROFESSIONAL SOCIAL NETWORKING
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16. MICROBLOGGING NETWORKING
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17. BE ORGANISED
• Schedule your timing.
• Decide which networks are most
suitable.
• Actions toward productive relatioship
building.
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18. YOUR STRENGTHS
• Are you a sociable person?
• Do you like public speaking?
• Check your professional
background.
• How much do you know about
your area in terms of business?
• What other skills can you use?
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19. KEEP IN MIND
Online networking is a means
not an end.
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20. FACE-2-FACE NETWORKING

21. TYPES OF NETWORKING
• Conducted way.
• Freeway
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22. BEFORE THE EVENT
• Get to know about the event.
• Send right body language.
• Get organised.
• Rehearse your elevator speech
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23. ELEVATOR SPEECH
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24. AT THE EVENT
• Identify other people’s
presentations.
• Check for the most appeal ones.
• Get involve into micro-groups.
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25. BE A GOOD LISTENER
Human brain can think at 450 words
per minute.
The average person speaks at 150
words per minute.
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26. FOCUS YOUR ATENTION
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27. ICE BREAKING
• What dou you like best about what
you do?
• Why did you get started into [your
business] direction?
• What are your biggest challenges?
• Where else do you usually network?
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28. YOUR UNIQUE SELLING PROPOSITION
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29. POST NETWORKING

30. YOUR DATA BASE
• Create a DB from every event.
• Follow up.
• Get referrals.
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31. WHAT ELSE?
• Build quality relationships.
• Be patient.
• Gain their confidence.
– Your profession
– Educate others about your business
– Help others get closer
– Invest time in others’ businesses
• Who’s who.
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32. TO SUM UP
• Set goals.
• Find your networking events.
• Focus on your target.
• Have your elevator speech ready.
• Be sociable.
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33. http://www.facebook.com/SM.MAM
http://www.twitter.com/ma_martin
https://www.xing.com/profile/MiguelAngel_Martin
http://miguelangelmartin.blogspot.com
http://es.linkedin.com/in/miguelangelmartin
Thanks for your attention
Miguel Angel Martín
ma_martin@telefonica.net