MarkedBlue is a telecommunications specific “instant & managed BI” company with global reach, providing instant BI capabilities to telecommunications operators with cost efficiency and operational simplicity…

1. Company Introduction
September, 2012
Instant Business Intelligence Capabilities
Faster, Smarter and Cheaper
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved.

2. Blue Introduction
Blue Introduction Blue Solutions Blue Services Blue Proposal
Company
Company Proposition Approach
MarkedBlue is a telecommunications specific “instant & managed BI” company with global
reach, providing instant BI capabilities to telecommunications operators with cost efficiency and operational
simplicity…
House of Blue
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 2

3. Blue Introduction
Blue Introduction Blue Solutions Blue Services Blue Proposal
Company Proposition Approach
Why use MarkedBlue
No need to worry about
maintenance, continuity,
performance or time to
implement
Guaranteed accuracy
with industry-standard
metrics and tested
data flows
No BI software license,
hardware or implementation
costs
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 3

4. Blue Introduction
Blue Introduction Blue Solutions Blue Services Blue Proposal
Company Proposition Approach
When to use MarkedBlue
Interim BI Needs
Low Cost, Hassle-Free BI Set-
Getting intelligence available up
instantly, while working on your
year-long data warehousing, Getting your first/next data
reporting or data mining warehouse, reports and/or data
initiatives. mining models up and running in
a matter of weeks.
BI Quality Testing
In-depth & Continuous
Testing quality and accuracy of Insights
your recently developed or
existing data warehouse, reports Ensuring continuity of your
or models against a proven reports, models (segmentation,
benchmark. churn, etc.) and expanding into
Educated Business Needs
Discovery cutting-edge BI capabilities
(SNA, alerts, etc.)
Making countless metrics, reports and models Cost-Cutting Needs
available to business units to identify what
they need & can utilize before investing Decreasing your BI OPEX and CAPEX and
heavily into BI solutions. focusing on the value you generate instead.
As a Temporary Solution As a Permanent Solution
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 4

5. Blue Introduction
Blue Introduction Blue Solutions Blue Services Blue Proposal
Company Proposition Approach
Operator Provides
Standardized Data
Daily or Monthly
MarkedBlue Data Centers BI infrastructure is hosted and …including comprehensive built-in
(Available in All Countries) managed by MarkedBlue... telecoms data model and ETL flows
Instant BI Outputs
DWH Tables Reports Scored Customers Target Lists
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 5

6. Blue Introduction Blue Solutions
Blue Solutions Blue Services Blue Proposal
Model Packages Components Architecture
Advanced *: Some advanced analytics models
Standard Analytics* require level 1 data feed as well
Operators Can Feed Analytics
Data in 4 Levels of
Detail
Advanced
Standard
Reporting
Reporting
Level 3 Data Feed
Standardized One
Customer per Row Blue Data Mart
Data
Level 2 Data Feed
Standardized
Summary Data
Blue Data Warehouse
Level 1 Data Feed
Standardized
Atomic Data
Blue ODS
Level 0 Data Feed
Source System Push / Pull
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 6

7. Blue Introduction Blue Solutions
Blue Solutions Blue Services Blue Proposal
Model Packages Components Architecture
Customization Package
Advanced Reporting Package Advanced Analytics Package
 Interaction Reports  Advanced Segmentation
 Campaign Reports  Advanced Mining (SNA, etc.)
 Payment Reports  Advanced Retention Hot Lists
 Intelligent Alerts  Advanced Growth Hot Lists
Standard Reporting Package Standard Analytics Package
 Base Reports  Basic Segmentation
 Usage Reports  Basic Mining (Churn, etc.)
 Airtime Reports  Basic Retention Hot Lists
 Revenue Reports  Basic Growth Hot Lists
Foundation Package
Blue Data Mart Development
Blue DWH Development
© 2012 MarkedBlue Analytics. All Rights Protected and Reserved. 7

8. For more information please contact us
web: www.markedblue.com
email: info@markedblue.com