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Powerful Positioning   Website Optimization – A Call to Action MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA Mark Juelich Executive Director American Warehouse Systems
The Smart Road to Success ,[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
The Smart Road to Success ,[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Get Out There ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Presentation Objectives ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Understanding Your Target Market MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA If you can’t see the target, chances are you aren’t going to hit it.
Understand Your Target Market ,[object Object],[object Object],[object Object]
Your Target Market ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Understanding Search MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA Search Engines are today’s conduit to higher profits.
Understanding Search ,[object Object],[object Object],[object Object],[object Object]
Understanding Search ,[object Object],[object Object],[object Object],[object Object]
Search Engine Market Share 2007 Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Search Engine Market Share 2009 Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Search Engine Standings ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Search Engine Standings ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
What is Search Engine Optimization? MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA How will they find me on the Internet super highway?
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attracting Spiders and Crawlers ,[object Object],[object Object],[object Object],[object Object]
Build a Strong Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balance Between Search Engines and Searchers ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Keyword Research ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Google’s Algorithm Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Link Building ,[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Link Building ,[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
External Link Building ,[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
External Link Building ,[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Internal Link Building ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Misc. Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Content Management ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Content Management ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Content Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Any Questions? MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA
There is Help Out There. MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA Walking Through the Minefield to Pick the Rose.
Ongoing SEO is…Ongoing ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Why Do I Need Ongoing SEO? ,[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Avoid Bad SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Questions to Ask SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Questions to Ask SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
The Smart Road to Success ,[object Object],[object Object],[object Object],Powerful Positioning  MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 •  www.mheda.org
Any Questions? MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA
Powerful Positioning   Thank You MHEDA’s 54 th  Annual Convention   •  May 2-6, 2009 • Palm Desert • CA Mark Juelich Executive Director American Warehouse Systems

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2009 MHEDA Convention Search Engine Optimization

  • 1. Powerful Positioning Website Optimization – A Call to Action MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA Mark Juelich Executive Director American Warehouse Systems
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Understanding Your Target Market MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA If you can’t see the target, chances are you aren’t going to hit it.
  • 8.
  • 9.
  • 10. Understanding Search MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA Search Engines are today’s conduit to higher profits.
  • 11.
  • 12.
  • 13. Search Engine Market Share 2007 Powerful Positioning MHEDA’s 54 th Annual Convention • May 2-6, 2009 • www.mheda.org
  • 14. Search Engine Market Share 2009 Powerful Positioning MHEDA’s 54 th Annual Convention • May 2-6, 2009 • www.mheda.org
  • 15.
  • 16.
  • 17. What is Search Engine Optimization? MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA How will they find me on the Internet super highway?
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Google’s Algorithm Powerful Positioning MHEDA’s 54 th Annual Convention • May 2-6, 2009 • www.mheda.org
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Any Questions? MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA
  • 35. There is Help Out There. MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA Walking Through the Minefield to Pick the Rose.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
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  • 42. Any Questions? MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA
  • 43. Powerful Positioning Thank You MHEDA’s 54 th Annual Convention • May 2-6, 2009 • Palm Desert • CA Mark Juelich Executive Director American Warehouse Systems