Start Selling your products and services on facebook with the most powerful and elegant sCommerce and fCommerce solution available.

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Social Stores and
Influencer Applications
Inside of Facebook
Commerce that Cliques

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
sCommerce
WORKS
Facebook has over 750M captive
users looking for your voice.
The question every company should
be asking is not if, but when are you
going to deploy sCommerce?
“How” is where Taurad comes into
conversation. We take the time to
understand how your company ticks
and how your customers click.
By using proven marketing and
psychology strategies we are able
to leverage social networks and
build brand loyalty with your
customers.
The goal is creating successful
campaigns that connect, resonate
and generate new and repeat sales.
The Numbers Don’t Lie.

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Storm! Gets You.
Storm! is built from the ground
up by professional online
marketers, social scientists
and seasoned veterans in
eCommerce.
We understand how important
it is to integrate with your
current company infrastructure
and culture.
Taurad has thought through
the technical hurdles and
provides a clear and seamless
pathway for IT, Marketing,
Sales and Management.
Our process and solution is
designed to easily fit your
current business process and
goals.
Complete Integration with
your Current Infrastructure.

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Storm! turns Facebook into an Army of customers
selling your products and services for FREE.

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
sCommerce
Inside Facebook
Storm! provides a new and
unique way to purchase
products and services inside of
Facebook.
Customers and Fans have the
ability to instantly share your
products with their friends on
any Social Network.
This is called Social Commerce
or sCommerce.
It is a powerful addition to your
current eCommerce efforts is
easy to deploy and deeply
connects your company with
your core customers.
Social Commerce,
Selling on Social Networks

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
sCommerce
Purchase
Customers can instantly Share,
Tweet, Google +, Like, LinkedIn
or Comment about your products
inside your Storm! store with
their tribe of friends.
Rankings and results can be
displayed by number of likes,
shares and posts.
No Flash technology so it just
works seamlessly on any
computer, browser, smart phone,
iPhone, iPad, Android, Internet
televisions…. Anything that
connects to the internet.
Shopping Naturally Becomes
a Part of the Conversation

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
sCommerce
Secure and Safe
Since Customers never have to leave
Facebook, they stay connected with their
friends throughout the entire purchase.
The shopping experience inside of the
Storm! solution is safe, secure and
encrypted with the exact same state of the
art technologies deployed on any secured
website.
Facebook does not participate in any of
the transactions.
Facebook actually encourages Taurad’s
types of applications inside of their system.
.
Customers Never Leave
Facebook for the Entire Sale

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
SOCIAL STOREFRONTS
FOR FANS AND ENDORSERS

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Customers Become
a Sales Force
Turn your best customers and
endorsers into sales agents and give
them their own FREE store application.
Storm! helps businesses connect with
customers who are talking about you on
social or search networks then makes it
simple to buy, connect, share, and
discuss your product or service with
their friends on their desired social
network.
Companies maintain complete control
of branding, marketing, and messaging.
All tracked and reported by The Storm!
Online Dashboard.
Customers and Endorsers
Can Build FREE Stores.

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Create your own
Fan Stores
Your customers and
endorsers can easily
create Fan pages inside
Facebook and install their
own free store in minutes.
Customers will be
instantly connected to
your brand and want to
be connected to you.
No other company has
this ability to provide
sCommerce solutions
that connect and
inspire customers to
your brand.
Create a Storm!
Store Builder Application

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Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Fan/Endorser
Store
Companies can easily
provide custom branding or
provide a universal template.
Customers and endorsers
can share products in their
own store with their friends.
Companies for the first time
can track every aspect of a
sale.
In addition find out who the
top Influencers are and
which Fan Stores generate
the most sales.
Stores Become a Social
and Viral Experience

12. All the Data and Tools for Success
It’s all about the data. Storm! aggregates and combines
sales data and facebook together for the most complete
picture of who is responsible for the sale.
Companies, merchants, Charities, Endorsers and Fans
have access to their own dashboard for sales and delivery
status.
Companies can respond, react and adjust their pricing
and marketing messages in real time, instantly on
facebook and their eCommerce site.
Here is a sampling of
data we collect for our clients:
Sales
Influencers
Friend requests
Birthday requests
Demographic information
Event based marketing
Group based marketing
Global friend network
Information exchange activity
Correspondence comparison
Video views, comments
Incoming/ Outgoing links
Embedded links
Links clicked
Added to user favorites
Unique visitors
Keywords used to search
Product conversion rates
Pos/Neg feedback
Contests
Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.

13. Case Study
(we’ve got more!)
Background:
Charity needing to raise more money from
Donors.
Challenge:
How to leverage existing donor base to increase
charitable contributions.
Strategy:
Took an existing line of Pet Products and
built a custom Facebook store to be
promoted throughout the donor base. Every
purchase resulted in a portion of the profits
being donated back to the Charity.
Donors were able to then install a custom
Charity Social Store and share with their
friends.
Results:
Donor purchases resulted in a 300%
increase in charitable contributions and 120
individual social storefronts were created.
Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.

14. One Page Diagram of the Process
The next page reiterates all the previous
slides into one page and flow diagram.
Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.

15. Click the facebook icon
jump to the facebook
FanCommerce solution
more people find,
share and post on
their walls
Affiliate
Loyalty builds on
every purchase
As friends share your
products, they
connect to your social
storefront.
Sales increase. Fans increase.
Every product becomes part of the conversation.
Track every sale for complete
loyalty. Simple!
Alternative Cash Registers!
Facebook Integration and flow in a diagram:
Storm! allows companies a new way to purchase on Facebook and
establish incredible loyalty and repeat sales.
Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
Facebook – Fan Page
Website - eCommerce
Products can be
easily purchased
inside of facebook.
Facebook – FanCommerce solution Check-out
Safe, encrypted
Products are
virally shared
and “liked”
Customer NEVER
leaves Facebook!
www.facebook.com/taurad
www.taurad.org

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Mark Heninger
Cell: 310.413.1162
Off: 310.295.1873
Eml: info@taurad.com
Commerce that Cliques
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© 2011 Taurad,llc. All rights reserved. The information contained in this document is the property of Taurad,llc. and is strictly confidential, legally privileged and for informational purposes only. Any unauthorized copying, publishing, distributing,
sharing, disclosing, or any other unauthorized uses are strictly prohibited by law and are only allowed with the written permission of Taurad,llc.
CONTACT US NOW FOR A
FREE CONSULTATION AND
DEMO OF STORM!
Storm! Social Commerce
Solutions find core
customer bases and turn
“Likes” into SALES!