Monetization as a Service.
A logical extension of SaaS as presented at GDC Austin and VGS San Francisco by Mark Rose
Find out more at http://deveoper.playspan.com
9. The current evolution is utility computing, aka “SaaS”, and it’s happening *very fast*
10. and SaaS is just the beginning… Platform as a Service (SalesForce.com) Hardware as a Service (HaaS) Infastructure as a Service (IaaS) Social as a Service (Facebook)
14. Let’s start a game company… Play… something We’ll design it with a virtual currency to buy virtual items, and later we’ll want to charge people for it…
57. Looking forward Is it about ARPU or LTV? How do you segment users, and motivate users to up-segment? What’s better - the Blue Battle Axe or the Yellow Dagger of Xanth? [hint: a/b test]
58. Monetization as a ServiceTM (MaaS) Mark Rose mark.rose@playspan.com http://developer.playspan.com