Overview of mobile first, responsive web design philosophy, including examples and benefits that designers, developers and web firms can take advantage of.

1. Mobile First Responsive Web
An Approach to Rethinking Mobile Web

2. 5 billion+
People who own a mobile phone in the world.

3. 2015
Mobile Web usage will surpass Desktop Web usage.

4. What’s wrong with the web?

5. The Web of Today
• Mobile treated as an afterthought
• Reactive thinking
• Business-centric
• Specialized & Optimized
• Tends to get bloated

6. Think of it as a bandaid

7. Ok, so how can we fix it?

8. The Web of Tomorrow
• Mobile drives everything
• Proactive thinking
• User-centric
• Multi-device support
• Cleaner and faster

9. Think of it as a cure

10. The Key is to Be Responsive

11. Responsive Web Design
• Coined by Ethan Marcotte
• Similar to “Adaptive” layouts
• Fluid Grids structured around devices’ screen size
• Flexible Images & Media
• Media Queries

12. Adaptive vs Responsive
• Difference is in the measurements
• Adaptive is fixed-width, Responsive is fluid
• Adaptive - (IAWriter) www.iawriter.com
• Responsive - (DConstruct 2011) 2011.dconstruct.org

13. Sweet, so scale stuff down?

14. You thought WRONG!

15. Focus on Mobile First

16. Mobile First Web Design
• Coined by Luke Wroblewski
• Focus on core content and functionality
• Encourages “Progressive Enhancement”
• Opportunity for new technologies
• Supplements “Responsive Web Design”

17. Southwest.com

18. Too cluttered.
Highly focused.

19. Rule of Thumb:
Identify your focus, then scale.

20. What’s our approach?

21. Formula for Success
• Structure Content First
• Begin with Mobile
• Support vs. Optimize
• Use CSS3 Media Queries
• Use HTML5 Semantic Markup

22. Everyone Benefits
• Proactive for future devices
• Caters to a broader audience
• More meaningful content
• Centralized management
• Reduced long-term costs

23. Mobile First Responsive Web
An Approach to Rethinking Mobile Web