2. What is SEO?
Search Engine Optimisation is an ongoing process to
get a top SERPs listing for your web page for your
chosen keyword.
SERPs – Search Engine Results Pages
Google
Yahoo
Bing
Others
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4. How does Google Work?
Google attempts to give the user the most
appropriate search results based on their query
Google bases its search results on the text contained
in web pages
Established websites with
updated content
lots of inbound links
Good social network
rank highly
Google blacklists websites that try to trick it
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5. Main Areas to Focus On
1. Choose your keywords and key-phrases
2. Page Setup
3. HTML
4. Content
5. External Applications and Techniques
SEO Starter Guide (PDF)
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6. 1. Choose your keywords and
keyphrases
Focus on one at a time
Reduce competition by targeting location
Keyword should at all times be considered by
Developer
Programmer
Graphic Designer
Content Writer/Author/Blogger
How to choose keywords
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7. Keywords
Many web users begin browsing with a Google search
The terms they enter in Google search are called
keywords
In order to appear in the search results for these
keywords your site must be optimised for these
keywords
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8. 2. Page Setup
Based on the keywords that suit your business
Choose a relevant domain name
Choose relevant html page names
Choose relevant image names
Domain Trust
Age of domain considered important
Future registration period considered important
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9. Keywords in Domain
Keywords in URLs help a lot
Chosen key-phase in this example: “seo services”
http://domainname.com/seo-services.html
Even better: http://www.seoservices.com
Better again:
http://www.seoservices.com/seo-services.html
But if you don't have the keywords in other parts of
the document, don't rely on having them in the URL.
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10. 3. HTML
Head Section
Title Tag
Description meta tag
Keywords meta tag
Body Section
Keywords in important areas
Headings
Links
Bold text
Image alt tags
…
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12. HTML
We should optimise our HTML for best search engine
results
Most of these techniques involve using relevant
keywords within appropriate tags
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13. Keywords in <title> tag
This is one of the most important places to have a
keyword because what is written inside the <title> tag
shows in search results as your page title.
The title tag must be short (6 or 7 words at most) and
the the keyword must be near the beginning.
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15. Where to put meta tags?
<head>
<title>your descriptive keywords title goes here</title>
<meta name="description" content="your keyword rich
marketing sales-pitch meta description goes here">
<meta name="keywords" content="your keywords,go
here,separated by a comma,but not a space">
</head>
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16. Keyword density in document text
Another very important factor you need to check. 3-7
% for major keywords is best, 1-2 for minor.
Keyword density of over 10% is suspicious and looks
more like keyword stuffing, than a naturally written
text.
Use plenty of text on your website – Incorporate a
blog and update it frequently.
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17. Keywords in anchor text
Also very important, especially for the anchor text of
inbound links, because if you have the keyword in the
anchor text in a link from another site, this is
regarded as getting a vote from this site not only
about your site in general, but about the keyword in
particular.
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18. Keywords in headings
(<H1>, <H2>, etc. tags)
One more place where keywords count a lot.
But be sure that your page has actual text about the
particular keyword.
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19. Keywords in the beginning of a
document
Also counts, though not as much as anchor text, title
tag or headings.
However, have in mind that the beginning of a
document does not necessarily mean the first
paragraph – for instance if you use tables, the first
paragraph of text might be in the second half of the
table.
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20. Keywords in <alt> tags
Spiders don't read images but they do read their
textual descriptions in the alt attribute, so if you have
images on your page, fill in the alt attributewith some
keywords about them.
Adding keywords to the title attribute in images,
buttons and links can also help.
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21. 4. Content
Content towards the top is most relevant
Update content regularly (blog?)
Share your content
Write interesting articles that others will want to share
Keyword rich content (about 7%)
Easy to understand language
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