The document contrasts common myths about social media with realities, and provides recommendations for addressing each myth. It discusses myths such as only young people using social media, social media being sufficient for customer acquisition, profiles only needing initial creation, and needing a presence on every channel. Realities highlighted are older adults also using social media, most engaged customers already knowing the brand, social media constantly changing, and different channels suiting different needs. Recommendations include defining the brand and audience, providing value to current customers, engaging in conversation and listening, and using social media to support business goals.

1. MYTH REALITY
SOCIAL MEDIA
v s
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2. MYTH
Only young people are on social media.
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3. REALITY
Old people are too.
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4. WHAT TO DO
Define your brand & demographic. Speak that language.
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5. MYTH
I need new customers.
I will depend on social media for acquisition.
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6. REALITY
Most customers who engage in your social
channels already know your brand.
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7. WHAT TO DO
Provide added value to social customers.
Nurture the relationship.
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8. MYTH
My social media profiles are created. I am done.
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9. REALITY
Social media routinely changes.
Luckily for us, it is easy to follow along.
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10. WHAT TO DO
Engage in the conversation.
Listen to your fans & followers.
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11. MYTH
I need a presence in every social media channel.
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12. REALITY
Some social channels are better for
certain business needs than others.
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13. WHAT TO DO
Define how social media can help achieve your goals.
Get active in channels you can support.
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14. MYTH
Customers want to make purchases on my social media pages.
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15. REALITY
They don’t.
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16. WHAT TO DO
Engage & listen.
Feedback will help you optimize your purchasing channels.
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17. MYTH
Everyone loves social media, especially my pages.
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18. REALITY
Some people don’t use it.
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19. WHAT TO DO
Listen to your customers in other channels.
There are plenty.
They all matter.
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20. Want to chat?
markkrebs @ windstream.net
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