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Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

Ten Hot 

Ideas for Kitchen 

& Bath Design
"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Ten Hot Ideas for
Kitchen+Bath Design
1. Free-Standing


2. Galley Sheek


3. Ship to Shore


4. Steam Punk


5. Saran Rap


6. Color Blocking+Tiling

7. Time for Recess


8. Affordable CAD+Renderings
9. WOW Your Clients


10. Join #kbtribechat
Copyright ©	
  2012 Mark Robert Johnson FAIA
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
1. ‘Free-Standing’
in kitchen+bath
• Appliances and Fixtures

move beyond walls to
take ‘Center Stage’ as
design elements

Left - Bath at Alila Villas Soori Resort 6, www.thecoollist,.com
Above - Nordquist Kitchen - Second Island (floor to ceiling) with display for artwork
and engaged Sub Zero refrigerator. Kitchen design and SketchUp model by 

Mark Johnson FAIA, MARKITECT.me
Copyright ©	
  2012 Mark Robert Johnson FAIA

"

MARKITECT

Mark Johnson FAIA|AIBD|CKD
2. ‘Galley Sheek’
kitchen design
• Galley kitchens:

Functional, efficient
and compelling for
smaller home designs
and tight remodeling
projects.

Left - Galley from the S.S Africa, circa 1905.
Above - New York Galley Kitchen: La Dolce Vita - via Apartmenttherapy 


Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
3. ‘Ship to Shore’
yacht inspiration
• Yachts squeeze every

inch from small spaces 

to optimize function 

and aesthetics 

• Why not apply this

approach for optimizing
kitchen and bath
solutions in today’s
smaller square footage
homes?
Above - Azimut 100 Leonardo - VIP Head (above), Galley (below), 

via Noir Blanc Pinterest board
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
4. ‘Steam Punk’
rustic/industrial
• Inspired by Victorian

Science Fiction: Existing
technology and structure 

imagine a more
advanced 19th Century.

Left - Pedistal sink from Remodelista.com, via Sabi Style Pinterest board;
Designer Visit: Antonio Martins. Above - Bathroom from homebunch.com, via
Courtney Price Design Pinterest board
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
5. ‘Saran Rap’

transparency and wrapping
• Transparency 


brings daylight
further into the
home

• Wrapping

finishes 

on horizontal 

and vertical
surfaces creates
continuous
drama!
Copyright ©	
  2012 Mark Robert Johnson FAIA

Above - Northern California Home – Michelle Kaufmann Studio - Through strategically placed glass
windows and doors one feels like they are outdoors wherever they are, the spaces are washed with
natural light. Photo by John Swain via Pinterest.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
6. ‘Color Blocking & Tiling’

...going beyond the paint
• A neutral tub/

shower area
with juicy citrus
lime green tile
accent wall

• Framed in grey

tile - Wrapping

the floor, walls 

and ceiling

• Glass doors

emit light
Copyright ©	
  2012 Mark Robert Johnson FAIA

Above - Northern California Home – Michelle Kaufmann Studio - Through strategically placed glass
windows and doors one feels like they are outdoors wherever they are, the spaces are washed with
natural light. Photo by John Swain via Pinterest.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
7. ‘Time for Recess’ 

upper cabinets
• Recess upper cabinets 


to open countertop space

• See over 141,000 K+B

pictures at houzz.com

Above - English Tudor Kitchen by Robin Rigby Fisher CMKBD/CAPS.
Estacado Oregon. pegasusdesign.net
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
8. ‘Affordable’
CAD+Renderings
• Options for affordable

CAD software and
dazzling professional
renderings

• SketchUp Pro - Design

and working drawings 

• Shaderlight - Use for 


3D renderings

• Google 3D Warehouse

-Branded product
Above - Kitchen Designs in SketchUp by Mark Johnson FAIA | CKD | AIBD.
Renderings by Eric Schimelpfenig AKBD in Shaderlight.
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
9. WOW your Clients
3DVia Mobile HD
• Showcase designs 


in high-definition 3D

on your iPad

• Virtual 3D walkthroughs 


of designs in SketchUp 

with a finger touch of

the screen

• 3DVia App 


$1.99 at iTunes

Above - Kitchen design by Classic Kitchens. 

3D model by Eric Schimelpfenig AKBD, using SketchUp.
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
10. Join #kbtribechat
A weekly Twitter chat
• Engage with 50+ Kitchen & Bath

industry professionals for expert 

ideas and advice

• Watch or join using the hashtag

#kbtribechat on a Twitter stream

• Every Wednesday at 2pm ET 

• We learn and discuss the latest 


Kitchen & Bath industry trends
Above - Images from #kbtribechat recent 

guest-host chats with Mark Johnson FAIA

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services

• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project

B2B Social Media 

Marketing in the
Architecture
Engineering

Construction 

Industry

"

• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

Ten Hot 

Ideas for Kitchen 

& Bath Design
"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD

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Ten HOT Ideas for Kitchen + Bath Design

  • 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Ten Hot 
 Ideas for Kitchen 
 & Bath Design " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 2. Ten Hot Ideas for Kitchen+Bath Design 1. Free-Standing 2. Galley Sheek 3. Ship to Shore 4. Steam Punk 5. Saran Rap 6. Color Blocking+Tiling 7. Time for Recess 8. Affordable CAD+Renderings 9. WOW Your Clients 10. Join #kbtribechat Copyright ©  2012 Mark Robert Johnson FAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 3. 1. ‘Free-Standing’ in kitchen+bath • Appliances and Fixtures move beyond walls to take ‘Center Stage’ as design elements Left - Bath at Alila Villas Soori Resort 6, www.thecoollist,.com Above - Nordquist Kitchen - Second Island (floor to ceiling) with display for artwork and engaged Sub Zero refrigerator. Kitchen design and SketchUp model by 
 Mark Johnson FAIA, MARKITECT.me Copyright ©  2012 Mark Robert Johnson FAIA " MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 4. 2. ‘Galley Sheek’ kitchen design • Galley kitchens: Functional, efficient and compelling for smaller home designs and tight remodeling projects. Left - Galley from the S.S Africa, circa 1905. Above - New York Galley Kitchen: La Dolce Vita - via Apartmenttherapy 
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 5. 3. ‘Ship to Shore’ yacht inspiration • Yachts squeeze every inch from small spaces 
 to optimize function 
 and aesthetics • Why not apply this approach for optimizing kitchen and bath solutions in today’s smaller square footage homes? Above - Azimut 100 Leonardo - VIP Head (above), Galley (below), 
 via Noir Blanc Pinterest board Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 6. 4. ‘Steam Punk’ rustic/industrial • Inspired by Victorian Science Fiction: Existing technology and structure 
 imagine a more advanced 19th Century. Left - Pedistal sink from Remodelista.com, via Sabi Style Pinterest board; Designer Visit: Antonio Martins. Above - Bathroom from homebunch.com, via Courtney Price Design Pinterest board Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 7. 5. ‘Saran Rap’
 transparency and wrapping • Transparency 
 brings daylight further into the home • Wrapping finishes 
 on horizontal 
 and vertical surfaces creates continuous drama! Copyright ©  2012 Mark Robert Johnson FAIA Above - Northern California Home – Michelle Kaufmann Studio - Through strategically placed glass windows and doors one feels like they are outdoors wherever they are, the spaces are washed with natural light. Photo by John Swain via Pinterest. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 8. 6. ‘Color Blocking & Tiling’
 ...going beyond the paint • A neutral tub/ shower area with juicy citrus lime green tile accent wall • Framed in grey tile - Wrapping
 the floor, walls 
 and ceiling • Glass doors emit light Copyright ©  2012 Mark Robert Johnson FAIA Above - Northern California Home – Michelle Kaufmann Studio - Through strategically placed glass windows and doors one feels like they are outdoors wherever they are, the spaces are washed with natural light. Photo by John Swain via Pinterest. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 9. 7. ‘Time for Recess’ 
 upper cabinets • Recess upper cabinets 
 to open countertop space • See over 141,000 K+B pictures at houzz.com Above - English Tudor Kitchen by Robin Rigby Fisher CMKBD/CAPS. Estacado Oregon. pegasusdesign.net Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 10. 8. ‘Affordable’ CAD+Renderings • Options for affordable CAD software and dazzling professional renderings • SketchUp Pro - Design and working drawings • Shaderlight - Use for 
 3D renderings • Google 3D Warehouse -Branded product Above - Kitchen Designs in SketchUp by Mark Johnson FAIA | CKD | AIBD. Renderings by Eric Schimelpfenig AKBD in Shaderlight. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 11. 9. WOW your Clients 3DVia Mobile HD • Showcase designs 
 in high-definition 3D
 on your iPad • Virtual 3D walkthroughs 
 of designs in SketchUp 
 with a finger touch of
 the screen • 3DVia App 
 $1.99 at iTunes Above - Kitchen design by Classic Kitchens. 
 3D model by Eric Schimelpfenig AKBD, using SketchUp. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 12. 10. Join #kbtribechat A weekly Twitter chat • Engage with 50+ Kitchen & Bath industry professionals for expert 
 ideas and advice • Watch or join using the hashtag #kbtribechat on a Twitter stream • Every Wednesday at 2pm ET • We learn and discuss the latest 
 Kitchen & Bath industry trends Above - Images from #kbtribechat recent 
 guest-host chats with Mark Johnson FAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 13. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 14. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 15. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Ten Hot 
 Ideas for Kitchen 
 & Bath Design " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD