Home Design in SketchUp Pro
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This presentation shows how SketchUp Pro with LayOut from Trimble works as a powerful design and communications software program for designing homes. The case study features a complete work-flow for home design to construction drawings, by Nick Sonder, Architect. In the second half, Mark Johnson FAIA Architect, shows how to optimize SketchUp 3D models for social media marketing, where to download SketchUp, and where to find video tutorials to learn SketchUp.
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Home Design in SketchUp Pro
- 1. Best Education and Learning Project ⚠B2B Social Media Marketing in the ⚠Architecture Engineering Construction Industry Home ⚠Design in ⚠SketchUp Pro⚠Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com⚠and Social Media Marketing ⚠Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 2. Home Design in SketchUp Pro Best Education and Learning Project âš B2B Social Media Marketing in the âš Architecture Engineering Construction Industry âą Think of SketchUp not as CAD or BIM. âš Itâs really âdesign and communicationâ software " âą Why communicate? If you need to share with clients, partners or subcontractors, SketchUp Pro and LayOut can make your day! " âą Letâs see how Nick Sonder Architect, a one-man ïŹrm, uses one 3D model as the basis for presenting, as well as creating a precise set of construction Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 3. Case Study - Nick Sonderâs Process Nick Sonder Architect, shares his design and construction drawing process on the SketchUp Blog. Letâs look at some highlights. See the video at: www.sketchupdate.blogspot.com Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 4. Thoughts on Design Drawings from Nick Sonder, Architect âWhen you ïŹrst open SketchUp LayOut, âš you feel totally lost because it is not AutoCADâ " âEverything works diïŹerentlyâ " âOnce you get rid of the thought that it works likeâš AutoCAD, you realize, thank God it doesnât work âš like that...It works like SketchUp shouldâ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 5. Design ⚠Drawings⚠Design and rendering in SketchUp ⚠by Nick Sonder, Architect - nicksonder.com⚠Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 6. âFogâ in SketchUp = âSfumatoâ in Painting Elevation view, absent of notes and dimensions. The âFogâ setting, is used to create a painterly eïŹect known as âSfumato.â Colors fade over distance, due to moisture in the air. Fog creates this dramatic eïŹect. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 7. 3D Model Virtual Tour The âOrbitâ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 8. Birdâs Eye View Animation Animations can easily be created in SketchUp. In this animation the roof is peeled away as the camera moves closer to the house, revealing the layout and design of the interior spaces. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 9. Interior Rendering of Kitchen Quick low-resolution renderings can be made to study lighting options and camera angles. âš A ïŹnal high-resolution rendering can be made in an hour or less, depending on computer speed. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 10. Interior Rendering of Great Room Exterior renderings in full daylight are easiest. Interiors take more time to set up since the lighting locations are added before rendering. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 11. Interior Renderings ReïŹections and shadows create dramatic eïŹects and provide clues to a materialâs ïŹnish. âš Note the couch upholsteryâs soft ïŹnish verses the high sheen of the polished ïŹoor material. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 12. Construction ⚠Drawings⚠Construction Drawings in SketchUp LayOut ⚠by Nick Sonder, Architect - nicksonder.com⚠Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 13. Thoughts on Construction Drawings from Nick Sonder, Architect âThe SketchUp house model generates all the ïŹoor plans, reïŹected ceiling plan, roof plan, everything in âš the sections. I also generate every interior elevationâ " âDetailing is something I really have a lot of fun âš with in SketchUpâ " âI usually have anywhere between 60 and 90 detailsâ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 14. Every drawing derived from SketchUp Model Nick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 15. Different Look and Feel in LayOut Example of a full sheet view in SketchUp LayOut. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 16. Floor Plan The Floor Plan contains typical construction drawing information, yet is highly illustrative with âš ïŹooring and countertop materials, textures and wall shadows. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 17. Elevations Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how Rick uses the âFogâ setting in SketchUp to highlight portions of the home that are in the foreground. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 18. Site Plan The Site Plan is especially easy to read in SketchUp LayOut. ⚠Notice how Nick includes the Landscape Plan General Notes. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 19. Building Sections Nick uses the âFogâ setting in the building sections to highlight the walls. The interior elevations appear in the background and will be scaled up with notes added on another construction drawings page. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 20. Construction Details - Exterior Construction details are one of the most impressive aspects of LayOut. Perspective views, material colors and textures, and organized call-outs make the CDs easy to read. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 21. Construction Details - Interior 3D full-color interior details are easy to create and add clarity to the Construction Drawings. âš We see the world in âperspective viewâ and SketchUp LayOut provides any angle imaginable. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 22. Working out Construction Details in 3D Visualizing and drawing in 3D with SketchUp is a way to view any angle of a complex construction detail and easily share with all members of the consulting, fabrication and construction team. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 23. Completed Detail of Ceiling Structure Exposed structural details are a beautiful part of the âMountain Lodgeâ aesthetic of this home. âš Working out the construction details ahead of time using 3D visualization can minimize mistakes. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 24. Sharing⚠w Social Media Marketing ⚠+ Communication Ideas Copyright ©  2012 Mark Robert Johnson FAIA 258 Views ⚠in one day MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 25. Thoughts on Social Media Marketing from Mark Johnson FAIA, Architect âSocial media provides a new avenue to share âš designs in SketchUp with anyone in the worldâ âI use the Trimble 3D Warehouse powered by Google as a starting point for sharing and marketing my work and collaborationsâ " âI can measure the impact of an integrated social media strategy across Twitter, Pinterest and other networksâ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 26. What is the Power of one Tweet? âą 1 Tweet = 4 Retweets, 1 Favorite, plus 4 âRThx!â âą Key metrics to measure success âą Twitter Impressions âą Click-throughs (views) to products on website âą Downloads âš of Formicaâš ïŹnishes âą Letâs measure âš and ïŹnd out! Copyright ©  2012 Mark Robert Johnson FAIA 4 MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 27. Destination (URL) for the Formica tweet âą Formica 180fx ïŹnishes at 3DWarehouse âą Free site for product makers to upload models âą Free site for product users âš to download models Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 28. Twitter Impressions via Tweet + Retweets 6,648 @MarkJohnsonFAIA 1,431 @aventetile 6,648 RThx! 1,743 @FormicaGroup 6,648 RThx! 80 @ElevateVail2012 6,648 RThx! 8,225 @courtneymprice 6,648 RThx! 44,719 Impressions Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 29. Views & Downloads ⚠Unassisted by Social Media ⹠Average of ⚠6 views per day ⚠over 10 months ⹠Average of ⚠2 downloads ⚠per day over ⚠10 months Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 30. Views & Downloads ⚠One Tweet via @MarkJohnsonFAIA plus retweets ⹠Results in ⚠one day ⹠258 views ⹠73 downloads ⚠Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 31. Sharing a Portfolio at 3D Warehouse ⹠78 projects in this SketchUp collection ⹠Optimized for social media sharing + Google Earth ⹠Branded models⚠from product makers ⹠KraftMaid & Merillat Cabinets ⹠KitchenAid, Jenn-Air, Miele ⚠and GE Appliances ⹠Brizo and Delta Faucets Copyright ©  2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 32. Sharing 3D Projects at Pinterest âą SketchUp models at Trimble 3D Warehouse âš pin easily âą Itâs an exciting way to âš showcase âš design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 33. Example of Pin Pinterest links to Trimble 3D Warehouse ⹠Kitchen design by ⚠Mark Johnson FAIA ⚠in SketchUp ⹠Rendering in Shaderlight by ⚠Eric Schimelpfenig AKBD ⹠17,000 views in 36 months ⹠Average of 15 views per day ⹠4,000 downloads ⹠Thumbnail previews ⚠of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 34. Mobile Copyright ©  2012 Mark Robert Johnson FAIA >⚠MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 35. âMobileâ - Potential to be more Disruptive than the Internet âą Design content thatâsâš easy to use, manage,âš and view using mobile âš devices Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 36. 3DVia Mobile HD âą Showcase designs âš in high-deïŹnition 3Dâš on your iPad âą Virtual 3D walkthroughs âš by moving your ïŹnger âš on the screen âą 3DVia App is only âš $1.99 at iTunes Kitchen design by Classic Kitchens. 3D model by Eric Schimelpfenig AKBD, using SketchUp Copyright ©  2012 Mark Robert Johnson FAIA MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 37. Where to get ⚠and Learn ⚠SketchUp⚠Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 38. Inexpensive CAD & Renderings ⹠SketchUp - Free or Professional Version ($495) ⹠Shaderlight Rendering Software - Free or Professional Version ($299) Nordquist kitchen design by Mark Johnson CKD. Rendering by Eric Schimelpfenig AKBD. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 39. Where to Get and Learn SketchUp? SketchUp downloads > http://www.sketchup.com⚠Free video tutorials from SketchUp > http://sketchup.google.com/training/videos.html Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 40. Where to Learn SketchUp? Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 41. Where to Learn SketchUp? Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 42. Mark Johnson FAIA | CKD | AIBD ⹠MARKITECT.me Consulting ⹠Marketing and Communications ⹠Social Media ⹠Industry Education ⹠Speaking Engagements ⹠Design Services ⹠Marketer | Educator | Architect ⹠Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT⚠Mark Johnson FAIA|AIBD|CKD
- 43. MARKITECT.me - Social Media Awards âą Winner of Three Be2Awards - London Social Media Week âą 2013 - Best B2B Education & Learning Project âą 2012 - Best B2B PR/Marketing Campaign âą 2012 - Best B2B Education & Learning Project B2B Social Media âš Marketing in the Architecture Engineeringâš Construction âš Industry " âą Named âTop 100 Design Tweeterâ by DesignCrave âą 11,500+ Twitter followers âą 60,000+ Tweets âą 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECTâš Mark Johnson FAIA|AIBD|CKD
- 44. Best Education and Learning Project ⚠B2B Social Media Marketing in the ⚠Architecture Engineering Construction Industry Home ⚠Design in ⚠SketchUp Pro⚠Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com⚠and Social Media Marketing ⚠Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT⚠Mark Johnson FAIA|AIBD|CKD