The American Packaging Summit (www.packaging-event.com) gives senior-level executives of packaging, product development, and sustainability the opportunity to analyze new packaging innovations that can both help reduce costs and support environmental goals. This summit delivers pre-qualified, one-to-one meetings, technical workshops, and keynote sessions with leading packaging experts on: materials, consumer insight, sustainability, reducing costs, and the latest industry innovations. The American Packaging Summit is the only event of its kind to deliver leading industry market intelligence, combined with pre-arranged business meetings and presentations on the latest in packaging advancements

1. SUMMIT PROGRAM
Researched and Produced by:
www.packaging-event.com

2. 55
DAY 1, 26th March 2013
REGISTRATION AND BREAKFAST
CHAIRPERSON’S WELCOME ADDRESS
Shirley Brady
Editor-in-Chief
brandchannel
CO-CHAIR
Linda Casey
Editor-in-Chief
Package Design
KEYNOTE PRESENTATION
Packaging Innovation for Driving Market Growth
r Drivers behind Tropicana's new recyclable container and the Gatorade G-Series
r Redesigning existing product lines and introducing new products to consumers
r Responding to consumer patterns and behavior to develop effective packaging
r Strategies for working with R&D, packaging and marketing groups to launch new packaging
Denise Lefebvre
VP, Global Beverage Packaging
PepsiCo
CASE STUDY
Packaging that Connects with the Consumer at the Moment of Truth - A Toy Aisle Case Study
r Assessing creative tensions that arise between line branding and item marketing
r Overcoming the challenge of creative packaging for a dual audience - child and parent
r Emotionally connecting with consumers through storytelling and an effective window-box for products
r How bringing the play experience to the package with a "Try-Me" can seal the deal
Chris Down
VP, Global Creative, Toys and Packaging
Mattel
ONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTS
INNOVATION
Capitalizing on the Bio-Based Boom: Making it Easier for Consumers to Go Green
r Creating a framework to drive revolutionary green packaging innovations
r Improving product lifecycles and finding ways to be more environmentally friendly
r Optimizing the supply chain to bring consumers better packaging, faster and at a lower
cost
r Moving beyond bio-based mushroom and renewable bamboo packaging
Oliver Campbell
Director, Procurement, Packaging and Packaging Engineering
Dell
REDUCING COSTS
Improving Manufacturing and Supply Chain Efficiency through Packaging Engineering,
Material Science and Logistics
r Designing to value - building new packaging designs and benchmarking pack functions
r Using technology and space in streamlining packaging through design and raw
materials
r Optimizing materials using design platforms
r Improving speed to market at the right cost and quality
r Assessing digital technologies, flexibility-enhancing automation solutions and intelligent
materials to propel innovation
Sriman Banerjee
Head, Packaging Development, Global Wellness Category
GlaxoSmithKline
07:15-08:15
08:15-08:20
08:20-08:55
08:55-09:30
09:30-11:15
11:15-11:50

3. INTERACTIVE WORKSHOP
Developing Insight-Driven Packaging Concepts for the Rising Tide of E-Commerce
Purchases
r Is your packaging optimized for the 25% increase in CPG purchases to-be made online
in 2016?
r Preparing for the enormous evolution of marketing communication via packaging
r How can your packaging increase awareness and drive purchase in these new hybrid
retail channels?
r What are the emerging consumer shopping behaviors?
r How should your packaging design teams respond to market changes?
Steve Kazanjian
VP, Global Creative
MeadWestvaco
INTERACTIVE WORKSHOP
Driving Corporate Sustainability and Value Chain Efficiency with Returnable Assets -
Solutions with a Strong ROI
r Reducing CO2 equivalents and labor costs while reducing packaging costs
r Increasing sales and saleable products through packaging choice
r Making informed decisions with lifecycle assessment
r Building a true ROI analysis including cost per trip and beyond
Jerry Koefelda
Senior Director, New Product Commercialization
Rehrig Pacific Company
LUNCH AND INFORMAL NETWORKING
KEYNOTE PRESENTATION
Examining the Engineering Feats and Manufacturing Partnerships to Achieve 4 Million Unique Bottles
r How Absolut is redefining personalized packaging and creating unique brand experiences for each customer
r Identifying key drivers to create and launch Absolut Unique
r Overcoming inventive challenges and managing the manufacturing process
r Using a decorating approach to favor chance over consistency
Eric Näf
Director, Packaging Development
Pernod Ricard - The Absolut Company
INNOVATION
Consumer Driven Innovation – Taking a Holistic Approach to Package Design
r Understanding consumer and retailer needs before designing the package
r Bringing together the realities of the supply chain into design
r Unlocking creativity for packaging innovation while reducing packaging waste
r Redesigning packaging to optimize shelf space and stand out against your competitors
Guido Schmitz
Head, Packaging and Technology Innovation, Global R&D
Bayer HealthCare
REDUCING COSTS
Looking Beyond Labor in Emerging Markets for Cost Effective Packaging Solutions
r Best practices in establishing packaging units in BRIC countries
r Identifying which regions to outsource to
r What are the benefits of keeping R&D in Europe and America?
r Managing quality across multiple locations
Glenn Ventrell
Former Senior Director, R&D Packaging and Customer Innovation
Quaker Oats Company
INTERACTIVE WORKSHOP
Advancing Enterprise-Wide Sustainability Goals through Best Practices and Advanced
Technologies
Balancing the pressures of extended producer responsibility with workable end of life
solutions
Analyzing lifecycle and material recyclability
Examining innovative recycling and conversion technologies
Delivering bottom-line results with customized recycling and waste management
systems
Meeting complex business and regulatory needs
INTERACTIVE WORKSHOP
Assessing the Paradigms of Sustainability and Examining Responsible Packaging
Solutions
r Addressing misconceptions that packaging must be "light weighted" to be sustainable
r Designing responsible vs. sustainable packaging systems - reconsidering materials
reduction
r Understanding that appropriate packaging is essential to goods conservation and
environmentalism
r Assessing international standards for developing sustainable package systems
11:50-12:25
12:25-13:40
13:40-14:15
14:15-14:50
14:50-15:25

4. Susan Robinson
Federal Public Affairs Director
Waste Management
Patrick Nolan
President
DDL
ONE-TO-ONE BUSINESS MEETINGS, NETWORKING AND REFRESHMENTS
PLENARY
Selecting the Right Ingredients and Packaging - Assessing Product Lifecycle and Material Recyclability
r What is the source of your product ingredients and packaging materials?
r Recognizing the interdependence of environmental, social and economic advances in the industry
r Comparing the principles of sustainable food production with consumer packaging needs
r Examining the role of packaging to ensure narrative continuity with the product inside the package
r What does the package say about the marketed or consumed product?
IN PARTNERSHIP WITH:
Barton Seaver
Director, Healthy and Sustainable Food Program, Center for Health and the Global Environment; Chef, Author and National Geographic Fellow
Harvard School of Public Health
LEADING RESEARCH
Gaining Market Shares by Designing the Right Sensory Mix from Content to Packaging
r Attracting your target market with the right color and shape of packaging
r Engaging consumers in 3 seconds by creating calculated sensory interactions
r Examining how physiology can help you understand and predict consumers' behavior
r Applying the Hormonal Quotient (HQ) to design the Right Sensory Mix in every local market
Diana Derval
President, Research Director and Author - Edison Awards 2013 Nominee
DervalResearch
CHAIRPERSON'S CLOSING REMARKS
Shirley Brady
Editor-in-Chief
brandchannel
WELCOME DRINKS RECEPTION
15:25-16:45
16:45-17:20
17:20-17:55
17:55-18:00
18:00-19:00

5. DAY 2, 27th March 2013
REGISTRATION AND BREAKFAST
CHAIRPERSON'S WELCOME ADDRESS
Shirley Brady
Editor-in-Chief
brandchannel
CO-CHAIR
Linda Casey
Editor-in-Chief
Package Design
KEYNOTE PRESENTATION
Reshaping Packaging Sourcing to Leverage Lean and Six Sigma Concepts with the Supply Base
r How lean has played a key part in achieving best-in-class productivity
r Implementing continuous improvement plans to deliver real cost benefits
r Transferring knowledge and improvement into focused action plans
r Redefining our packaging sourcing process to maximize savings
r Capitalizing on the benefits of procurement, value engineering, R&D and manufacturing partnerships
Nils Lommerin
EVP and Chief Operations Officer
Del Monte Foods
GREEN INNOVATION
PlantBottle, Coca-Cola’s Journey Towards a Bio-Derived Beverage Bottle
r Drivers behind the sustainable packaging strategy at The Coca-Cola Company
r Why specifically PlantBottle? How was it developed?
r How sustainable is the supply chain?
r Understanding how consumers responded to the packaging
r Future outlook - water management programs and new sustainability commitments
Bruce Karas
VP, Environment and Sustainability
The Coca-Cola Company
INTERACTIVE WORKSHOP
Making Packaging Strategy and Creativity a Priority in the New Age of Consumption
r Understanding we are not designing for consumers or targets, but people
r Illustrating the power of foresight and creating robust strategies for success
r Demonstrating that it's all about impact and creating meaningful connections
r Remembering sustainability and how to take advantage of this complex opportunity
Ronald deVlam
CEO and Global Managing Partner
Webb deVlam
INTERACTIVE WORKSHOP
Capitalizing on the Benefits of a Water Soluble Edible Delivery System
r Case study - Vivos Edible Delivery System
r Analyzing application for retail, food service and manufacturing
r Convenience, portion control and operational benefits
r Strengthening sustainability goals through a delivery system with no primary package to
dispose
r Key characteristics - robust mechanical performance and oxygen barrier performance
r Assessing conversion options to customize and form pouches or stick packs
Sumeet Kumar
Senior Manager, Technical Marketing
MonoSol
NETWORKING REFRESHMENT BREAK
08:00-08:30
08:30-08:35
08:35-09:10
09:10-09:45
09:45-10:20
10:20-11:05
11:05-11:40

6. INNOVATION
Addressing the Global Challenge of Reducing Food Waste and Unsalables
r Has "reducing" packaging increased product losses and unsalables?
r Emerging data to the help you understand the international scope of the problem
r Emerging solutions to optimize packaging performance
r Increasing the recovery of used packaging for waste steams
Joan Pierce
Executive Director
AMERIPEN
Joseph Hotchkiss, Ph.D.
Director, School of Packaging and Center for Packaging Innovation and Sustainability
Michigan State University
REDUCING COSTS
Case Study: Packaging Innovation in a Regulated Environment
r Approaches to communicate your brand message with limited size space, tax stamps,
barcodes, nutritional labels and business copy
r Solutions to make your brand stand out - windows, pullouts and experimental
technology
r Uncovering inspiration from international markets and new brand models
r Learning lessons from different brand categories
Bob Mitten
Senior Manager, Packaging Development
Altria Group
INTERACTIVE WORKSHOP
Smarter Automation as the Strategy for Success
r Centralized automation control - "the Power of One"
r Leveraging software to eliminate hardware
r Assessing the convergence of automation and IT technologies
r EtherCat - eliminating switches, routers and manual IP addressing with a global standard network
r Harnessing technology to reduce automation and control costs
Joe Martin
Manager, Packaging and Converting, North America
Beckhoff Automation
INNOVATION
Case Study: Structural Packaging Considerations for Microsoft's New Tablet
r Developing a strong packaging statement for Windows 8 and Surface
r Applying consumer insight from Xbox, Zune and PC markets to deliver First Moment of Truth excellence
r Creating compelling packaging to attract recognition in cluttered retail spaces
r Fostering a strong philosophy about the process of package development moving forward
Jeffrey A. Loth
Global Packaging Manager
Microsoft
THEMED LUNCH DISCUSSION
Fostering Collaboration to Create Innovative Sustainable
Packaging
THEMED LUNCH DISCUSSION
What's New in Flexible Packaging - From Stand up
Pouches to Sticks
Jeff Sesolak
Project Development Engineer
Prolamina
THEMED LUNCH DISCUSSION
INNOVATION
Ahead of the Curve Innovation - Modernizing the Look and Feel of Beauty Packaging
r Driving packaging excellence from concept through launch
REDUCING COSTS
Case Study: HP's Success in Reducing Packaging and In-Box Materials
r Driving significant material reduction through design optimization and supplier
collaboration
11:40-12:15
12:15-12:50
12:55-14:10
14:10-14:45

7. r Maximizing the design and functionality of our packaging
r Inspiring creative and engineering teams to develop consumer-centered products
r Tempting consumers - from the U.S. to Asia - creating new brand experiences
Paul McLaughlin
VP, Creative, Global Packaging
Elizabeth Arden
r Illustrating how decreased packaging weight helps cost reduction and logistics
efficiencies
r Removing 6.1 billion pages from in-box product manuals and documentation
r Enhancing the performance and price of products by improving end-of-use options and
recyclability
Erik Troelsen
Senior Manager, Worldwide Packaging Design, Procurement and Sustainability
Hewlett-Packard
PANEL DISCUSSION
Cost Transformation and Innovation in Cosmetics and Personal Care
r Examining megatrends poised to revolutionize the beauty industry
r Selecting and implementing the latest materials and designs into your packaging operations
r Collaborating with supply chain executives to drive packaging performance and cost reduction
r How to deliver customer-centered innovation through supply chain and creative teams
r Strategies for launching benchmark packaging in the U.S. and abroad
Jamie Matusow
Editor-in-Chief
Beauty Packaging Magazine
Jing Zhu
VP, Sourcing, Production and QC
Bare Escentuals
Mark Polson
VP, Creativity and Business Innovation, Global Management Strategies
The Estée Lauder Companies
Scott Widro
EVP, Operations and Supply Chain
Laura Mercier - Gurwitch Products
PANEL DISCUSSION
What Challenges and Developments does the Packaging Industry Face in the Future?
r What will sustainability look like in 2020?
r How will e-commerce affect packaging design?
r Designing for an instant-want, instant-feedback generation – appealing to Millennials and Generation Text
r The rise of smart packaging: Responding to consumer needs for more information and engagement
r Experimental packaging technology that connects with consumers’ devices to enhance brand loyalty
David Klante
VP, Engineering and Packaging
MillerCoors
Roger Zellner
Director, Global Packaging Innovation and Sustainability, Research, Development and Quality
Mondelez International
Switlana Wojcickyj
Head, Packaging R&D
Mars Incorporated
Thomas P. Danniger
Senior Manager, North American PackagingPackaging Development
The Scotts Miracle-Gro Company
CHAIRPERSON'S CLOSING REMARKS
Shirley Brady
Editor-in-Chief
brandchannel
14:45-15:25
15:25-16:05
16:05-16:10

8. DELEGATE REGISTRATION FORM
MKT
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• BOOK ONLINE at www.packaging-event.com
• Call the booking hotline on 1 416 214 1144
• Fill out this form and email it to pauline.duhart@wtgevents.com
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PACKAGE INCLUDES:
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• Breakfasts, lunches and refreshments
• Networking drinks reception
• Themed lucheon discussions
Hotel accommodation is not included in the registration fee.
Visit www.packaging-event.com for details.
PRE-ARRANGED ONE-TO-ONE MEETINGS
World Trade Group reserves the right to refuse a delegate
participation in the one-to-one meeting session if entry criteria is
not met. Contact us for more details.
ON-DEMAND
There’s no substitute for being there, but if you cannot attend,
purchase the On-Demand package which allows you to relive all the
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to 12 months after the event.
- Share with colleagues
Please send me my login for the On-Demand package at $500
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TERMS AND CONDITIONS
Participation at event: The organizer will prepare a schedule of
meetings and individual delegates will attend the business meeting
appointments as detailed on the final itinerary presented to them at
the venue.
Cancellation policy: Delegate bookings are transferable but cannot
be cancelled. World Trade Group reserves the right to reject delegate
applications. On-Demand bookings cannot be cancelled.
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March. 26th-27th, 2013