Admirable, for non-traditional media campaigns among Hispanics

The Nation’s Premier Hispanic Marketing Network

Admirable is proud to serve as the nation’s premier
Hispanic marketing network with over 3,000
locations in the United States.
Admirable will enable your company to market
directly to the growing Hispanic consumer from all
genres with exact geo-targeting of specific
demographic groups.
Admirable’s extensive marketing platform includes
the largest national Hispanic Out-Of-Home digital
signage and Hispanic restaurant network.
Food preferences among Hispanics remain the
same throughout their lifetime regardless of
changes in lifestyle, language, acculturation
or income level.
What is
admirable
Copyright © 2012 Admirable, LLC. All Rights Reserved. 02

03
Admirable National
Hispanic Network
Admirable covers every one
of the top 25 Hispanic
Demographic Market Areas
(DMAs), consistently
delivering a captive
Hispanic audience that
reflects all ages and
demographic sub-groups.
Copyright © 2012 Admirable, LLC. All Rights Reserved.

Copyright © 2012 Admirable, LLC. All Rights Reserved. 04
Our Clients

Admirable delivers your brand to your
exact Hispanic target audiences while
eating at their favorite ethnic restaurants
and in an optimal and relaxed state of
mind.
Digital Signage
Promotions
Product Sampling
Grassroots Programs
Data Collection
Advertising POP
Expanding
Our Services
05Copyright © 2012 Admirable, LLC. All Rights Reserved.

Its cutting edge technology recognizes
and analyses consumer behavior
informing you when and where your
brand will be most effectively
communicated.
**We need more information for this
slide**
Admirable
Digital Signage
i

Admirable implements your Hispanic
marketing and promotional strategy with
absolute targeted delivery by market,
DMA, nationality, and even down to an
exact zip code.
“Between 2000 and 2010, the Hispanic population
increased by 15.2 million, which was a growth rate of
43%, 4 times the growth of the mainstream population.
This accounts for over half of the 27.3 million increase in
the total population of the United States during the same
period.”*
Precise
Targeting
*Advertising & Marketing Review “Hispanic Marketing” Report 2012

Admirable is the nation’s only single
provider of comprehensive Hispanic
media and promotional platforms
delivering exact and real time data of
your customers including:
Complete and detailed
demographic information
Country of origin
Current location
Dwell time
Engagement in activity
Admirable’s
Unique Value

Leading industry studies consistently
show Hispanics eating at restaurants of
their country of origin is the number one
leisure activity among these ethnic
groups.
Food preferences among Hispanics
remain the same throughout their lifetime
regardless of changes in lifestyle,
language, acculturation
or income level.
Why hispanic
restaurants
are so effective?

Positive Emotions Dominate
Restaurants and Bars
83%
*Source: Arbitron – TouchPoints DSE 2012 Presentation

Restaurants are much more than a place to eat, they are a
space to relax and hang out with friends, watch a soccer
game, spend time with the family and be emotionally
connected with your roots.
Back Home
With Friends and Family

Important Hispanic
Restaurant Facts
*Based on a Proprietary Survey conducted during
a 6 month period in over 2,154 restaurants of our
network across the US.
Over 62% of Hispanics frequent
ethnic restaurants at least 3-4 times
per month, whether for breakfast,
lunch, or dinner on weekdays or
weekends.*
77% of the over 15 million Hispanics who
visit Ad-Mirable’s restaurant network have
resided in the U.S. for longer than 4 years
while 47% of them have been in the US for
over 10 years.*
62% 77% 47%

U.S. Hispanic Restaurant
Consumer Statistics
*Based on a Proprietary Survey
conducted during a 6 month period in
over 2,154 restaurants of our network
across the US.
76% of Hispanics speak Spanish as
their primary language at home, with
their family, and during their social
time with friends and co-workers.
Almost 49% of Hispanic restaurant
customers are 18-34 years of age and are
most frequently accompanied by their
children and extended family. The average
seating per meal ranges from 3-6
individuals per visit.
76% 49%

Impressions, Monthly
Traffic and Exposure
Admirable provides our clients
extensive detailed information about
every campaign’s ad impressions
and media exposure.
This information provides each one of
Admirable’s clients with the most accurate
and cost effective means possible to market
to a now easy to reach Hispanic consumer
group with an unparalleled return on
investment.

Age bracket: Young Adult
Gender: Male
Distance: 8 ft.
Attentive?: Yes
Distance: 8 ft.
Attentive?: Yes
Age bracket: Adult
Gender: Female
Distance: 8 ft.
Attentive?: Yes
Age bracket: Adult
Gender: Male
Distance: 6 ft.
Attentive?: Yes
Audience
Impression
Metrics
Admirable’s Digital Signage
provides comprehensive
Audience Impression Metrics
via state-of-the-art optical
sensor technology installed on
each display which detect each
consumer.
Millions of pixels per second are analyzed
to detect viewers
*Intel™ Aim Suite Technology

Admirable’s
Unique Value
Admirable provides each client with
exact audience metrics of every
campaign derived from live data
compilation on a 24/7 basis.
GENDER
AGE
Male Count
35,390 - 45.58%
Child Count
7.68%
Young Adult Count
50.92%
Adult Count
34.66%
Senior Count
6.74%
Female Count
54.42%
GENDER DISPERSION
Date Range July 27, 2012 to August 2, 2012
AGE DISPERSION
Date Range July 27, 2012 to August 2, 2012

Case Studies

CVS
Pharmacy
Case Studies
Industry Sector: Mass retail pharmacy.
Time Period: 4 months.
Objective: Create awareness and drive sales among
the Hispanic community for Latin products offered
at CVS.
Program Elements: Ad-Menus, Posters, Tablemats,
Redemption Coupons.
This campaign was executed across the different
restaurants including different nationalities, due to
its general nature and appeal for all Hispanics.

Ad-Menu™: The menu included an ad
showing the CVS location closer to each
specific restaurant.
Poster: The poster included a message
informing consumers they could receive a
$3.00 CVS coupon at the restaurant.
Placemat: A game was created that
emphasize the relation between CVS and the
Hispanic community highlighting ethnic food
elements.
Take Home: When consumers paid for their
meal, they received a coupon which included
helpful medical tips.
Action Steps
Case Studies – CVS Pharmacy

Results
Case Studies – CVS Pharmacy
Generated 7 times the
expected redemption while
increasing Hispanic traffic to
CVS stores with an
unprecedented 14%
redemption rate for the
coupon.

American
Airlines
Case Studies
•  Industry Sector: Airline.
•  Time Period: 4 months.
•  Objective: Increase sales and consumer
inquiries to purchase airline tickets from
South Florida to Colombia.
•  Program Elements: Ad-Menus, Posters and
Flyers.
•  Due to its niche consumer market (flight
routes to Colombia), this campaign was
executed only at Colombian restaurants,
which reduced the costs and reached the
exact target.

Action Steps
Case Studies – American Arilines
Menu: A specific ad for Colombian
consumers was printed in each menu,
directly associating the popular
Colombian dishes with flights for this
exact market, making the campaign
extremely personal and appealing to
this specific demographic.
Poster: The same message of the
menu was displayed.
Flyer: When consumers paid for their
meal, they received a coupon which
included a toll free number to reach
an American Airlines ticketing
representative.

Results
Case Studies – American Airlines
Generated a 25% increase in
sales calls. Since the
enormous success of this
campaign, American Airlines
has continued to
dramatically increase the
frequency and diversity of
its campaigns through the
Ad-Mirable network.

Western
Union
Case Studies
Industry Sector: Money transfer
services.
Time Period: April 2005 – 2012.
Objective: Product Usage (targeted
pricing awareness).
Program Elements: Ad-Menus, Posters,
Flyers, Placemats, Data Collection.

Western Union initiated ethnically
targeted pricing promotions among 16
Hispanic restaurants in the South Florida
market.
This campaign specifically targeted
Colombians, Peruvians and Ecuadorians.
The pricing promotions appeared in all
Ad-Menus, POS materials, posters, flyers
and remain an integral part of Western
Union’s extensive media message and
strategy throughout the Ad-Mirable
network.
Action Steps
Case Studies – Western Union

Results
Case Studies – Western Union
Within the first 2-months of the
program, Western Union expanded
its pricing program campaign across
300 additional Ad-Mirable
restaurants nationwide. As a direct
result, Western Union is now
nationally visible in over 1,100
restaurants with special pricing
promotions that are customized by
country of origin, zip code and other
variables.

Phone: (305) 826-4066
Toll Free: (866) 275-9559
Fax: (888) 689-7504
5793 NW 151 Street, Suite B
Miami Lakes, FL 33014
E-Mail: info@ad-mirable.com
www.ad-mirable.com
Contact Us

Admirable, for non-traditional media campaigns among Hispanics

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (6)

Ähnlich wie Admirable, for non-traditional media campaigns among Hispanics

Ähnlich wie Admirable, for non-traditional media campaigns among Hispanics (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Admirable, for non-traditional media campaigns among Hispanics