Navigating the Diverse Landscape of Markup Standards for Books and Journals
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In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Additionally, markup language standards for content have multiple goals: text capture/rendition and metadata management. Balancing these goals has historically been a design issue. This webinar featuring Evan Owens, VP of Publishing Technologies at Cenveo Publisher Services, explores how standards offer solutions to the problem and how book and journal publishers can benefit in terms of packaging, metadata, and cleanly articulated content components.
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Navigating the Diverse Landscape of Markup Standards for Books and Journals
- 1. Transformative publishing solutions Navigating the Diverse Landscape of Markup Standards for Books and Journals Evan Owens VP, Publishing Technologies Cenveo Publisher Services Books Journals Digital Creating industry standards that provide real-world value is a collaborative effort involving experts and leaders from a broad cross-section of specialties.“ ”James Bryce British academic, jurist, historian, politician May 21, 2015 WEBINAR
- 2. Transformative publishing solutions Agenda • Background • Introductions • Markup History • Standards Landscape • Questions from you
- 3. Transformative publishing solutions About Cenveo Publisher Services CORPORATE GOVERNANCE $1.9 billion company 125 years of experience GLOBAL PRESENCE STANDARDS ISO 9001:2008 (Quality Management) ISO 27001:2005 (Data Security) SA8000 (Social Accountability) EXPERIENCE > 125 years working with publishers STAFF 1700 full-time staff US | India | UK
- 4. Transformative publishing solutions Solutions From content creation through delivery 321 54 Automated pre-editing Copyediting Proofreading Indexing Fact checking Project Management Full-service production Manuscript coordination Author management Editorial and permissions Composition Digital Right-Shore Solutions Editorial Management Art & Design Innovate. Automate. Collaborate. Interior & cover design Illustrations, redraws Image conversions Scanning XML, InDesign 3B2, LaTeX QuarkXPress Foreign languages Creative paging ePub, mobi CourseSmart D4P XML/XHTML Companion websites Book pages, n Journal pages, n 2012 621,123 897,868 2013 750,822 901,417 2014 907,500 1,121,708
- 5. Transformative publishing solutions Evan Owens Vice President, Publishing Technologies Cenveo Publisher Services Evan.Owens@cenveo.com Today’s Speakers Marianne Calilhanna Director of Marketing Cenveo Publisher Services Marianne.Calilhanna@cenveo.com https://twitter.com/CenveoPublisher https://www.linkedin.com/company/cadmus-communications
- 6. Transformative publishing solutions 01 02 03 04 05 University of Chicago Press My Markup History Portico JSTOR / ITHAKA Cenveo Publisher Services AIP Publishing 12083:1994 Journal Archiving and Interchange Tag Suite ANSI/NISO Z39.96-2012
- 7. Transformative publishing solutions Standards Landscapes are Diverse!
- 8. Transformative publishing solutions Standards Are Problematic Misinterpretation? Feature or bug?
- 9. Transformative publishing solutions 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 Standards Evolve, Landscape Changes TeX LaTeXtroff SGML XML HTML HTML4..4.01 HTML5 HTML5.1 AAPSerial ISO12083 NLM JATS EPUB3..3.01EPUB2OEB TEI DocBook Daisy DITA CDF MathML RTF SVG PDF BITS HTML2 XHTML1 JATS1.1
- 10. Transformative publishing solutions 10 Content Markup Functionality Relationships Internal links External links Metadata Content-specific Content Structure Sections Components Embedded content External components Text Capture Text Rendition Semantics Generic text semantics Content enrichment <?xml version="1.0"?> <!DOCTYPE sonnet SYSTEM "sonnet.dtd"> <sonnet type="Shakespearean"> <img src=”Bill_Shakespeare.jpg" alt=”Shakespeare-Portrait"/> <author> <last-name>Shakespeare</last-name> <first-name>William</first-name> <nationality>British</nationality> <year-of-birth>1564</year-of-birth> <year-of-death>1616</year-of-death> </author> <title>Sonnet 130</title> <lines> <line>My mistress' eyes are nothing like the sun,</line> <line>Coral is far more red than her lips red.</line> <line>If snow be white, why then her breasts are dun,</line> <line>If hairs be wires, black wires grow on her head.</line> <line>I have seen roses damasked, red and white,</line> <line>But no such roses see I in her cheeks.</line> <line>And in some perfumes is there more delight</line> <line>Than in the breath that from my mistress reeks.</line> <line>I love to hear her speak, yet well I know</line> <line>That music hath a far more pleasing sound.</line> <line>I grant I never saw a goddess go,</line> <line>My mistress when she walks, treads on the ground.</line> <line>And yet, by Heaven, I think my love as rare</line> <line>As any she belied with false compare.</line> </lines> </sonnet>
- 11. Transformative publishing solutions Content Markup Design Challenges Semantic or Rendition <italic> or <genus> Generated Text Labels, numbers, etc. JATS <x> JATS <element-citation> Metadata & Content Visible or invisible? @Attributes or <elements> Human or machine readable? URLs or display text EPUB RDFA, microdata Textual Alternatives Global languages MathML / Image / TeX Text corrections External Components File names or algorithms Rendition-related Packaging
- 12. Transformative publishing solutions Standards & Standardization: Scope Levels Some examples • Publisher-specific DTD usage • JATS4Reuse profile • EPUB HTML5 profile Title Collection Publisher Genre or Industry And over time?? Consistency at what level?
- 13. Transformative publishing solutions Markup Language Evolution Rendition Structure
- 14. Transformative publishing solutions Draft 2008 Final 2014 Web Infrastructure Standard: HTML5 Structural | Semantic New structural elements More like a DTD Separate rendition (CSS) Deprecated elements &attributes Eliminated “esoteric SGML features” HTML4 <i/> Renders as italic text style HTML5 <i/> represents a span of text in an alternate voice or mood, or otherwise offset from the normal prose in a manner indicating a different quality of text: • a taxonomic designation • a technical term • an idiomatic phrase from another language, transliteration, a thought • a ship name in Western texts
- 15. Transformative publishing solutions Genre-Specific Content Standards JATS — Journal Articles • “Master Format” • Complex markup Structure Some rendition • Rich metadata Front matter Citations • Multiple flavors • No packaging EPUB3 — Books • “Distribution & interchange” • Great design: Package Metadata Rendition Semantic support
- 16. Transformative publishing solutions Books vs Journals: Past Differences eBook readers are intrinsically different External to publisher’s platform Forces standards conformance EPUB standard Initial focus on packaging rather than structure Books were later arrival to online and digital publishing Different ecosystem Boundaries are beginning to blur Books have strong metadata exchange needs (e.g., Amazon, Libraries) Strong standards and groups
- 17. Transformative publishing solutions Content Landscape Books & Journals: Current Similarities Common delivery needs Rise of mobile over PC EPUB 3.0 (2011) Richer than EPUB 2.0 (2007) Journal publishers using EPUB Articles or entire issues Alternative to PDF for reader storage? Distance between JATS & EPUB diminished Thank you HTML5
- 18. Transformative publishing solutions Deliver Format or Master Format Or both? Content Solutions Architecture Issues Reusability Support Multiple deliverables Now and over time Standards Evolution Version control Usage documentation Metadata Management Internal or external Input to text Output from text Content Styling Practice, not standard Editorial style, not structure Standardization, not customization
- 19. Transformative publishing solutions Standards Landscape Evolves Leverage community expertise Implement using robust content management practices Change is continuous!
- 20. Transformative publishing solutions THANK YOU Want to meet at OR Email marianne.calilhanna@cenveo.com
Hinweis der Redaktion
- [MARIANNE] Good morning and welcome to the webinar, “Navigating the Diverse Landscape of Markup Standards for Books and Journals.” Please stay tuned. We will begin our program shortly.
- [MARIANNE] Hello, my name is Marianne Calilhanna. I am the director of marketing at Cenveo Publisher Services and I will be moderating today’s program. Today’s agenda includes a A brief overview of Cenveo Publisher Services Introduction to our speaker Markup history overview and discussion of the standards landscape finally we’ll save plenty of time to take questions from you. You may submit questions at anytime during the webinar by typing in the questions box in the GoToWebinar dialog box. This webinar is being recorded and you will receive a link to that recording in a separate email after today’s show. I invite you to share the recording with your colleagues.
- Cenveo Publisher Services is a division of Cenveo. Cenveo provides creative solutions that help organizations communicate with their customers. Cenveo Publisher Services has locations in the US, India, and the UK Our practices and content management are indeed standards driven and we have a long history of working with some of the worlds leading publishers. We have more than 1700 full-time staff and a broad network of subject matter experts who work on a contractual basis.
- I like to say we provide solutions along the entire content lifecycle from content creation through delivery. Cenveo Publisher Services provides solutions and services to journal, book, educational, media, and trade publishers. I won’t read through each of these bullet points but I will stress that we deliver a full-range of technology, content, and delivery solutions that escalate revenue and streamline workflows while ensuring editorial integrity.
- I am thrilled to have here with me today, my colleague who has spent his career working in the publishing industry at the intersection of technology and scholarly publishing. Evan is vice president of publishing technologies at Cenveo Publisher Services. He most recently worked as CIO and head of technology strategy at AIP Publishing My name is Marianne Calilhanna. I started my career in the STM publishing space and have held editorial, production, and management roles for both book and journal publishers. Today I take my publishing background and ensure Cenveo’s breadth of services are communicated to prospects and customers in a meaningful way. I invite you to follow us on Twitter or LinkedIn and keep abreast of industry news and developments. You can access links to all our social media outlets via our website, www.cenveopublisherservices.com And now I’ll introduce Evan who will provide more details on his background… Evan, welcome!
- Visual comic relief. Standards make modern life possible, but there are still problems.
- Note that the top left outlet is installed upside down . . . Standards can be misinterpreted (grin) Center bottom is not a mistake: a feature not a bug, 360 degree rotating outlets.
- Epub standard is evolving quickly Perhaps books and journal will meet in the middle?