What do we know about the use and acceptance of e-books by students and faculty? At the December CNI Executive Roundtable, “E-book Strategies,” several institutions reported on data collection efforts to assist them in better understanding the use of and satisfaction with e-books among their constituencies. In this session, findings from three institutions provide insight into the kinds of information collected, what the data revealed, and the impact of these studies on policies and strategic directions.
1. Maria Savova, The Claremont Colleges
Terese Heidenwolf, Lafayette College
Kevin Butterfield, University of Richmond
CNI Spring meeting – April 1, 2014
2.
3. SHOULD WE BE BUYING
PRINT BOOKS
OR
E-BOOKS
FOR THE LIBRARY?
4. SPRING 2013 FALL 2013
94%
2%
4%
Print CABs
E-book CABs
Both print and e-book CABs
88%
5%
7%
Print CABs
E-book CABs
Both print and e-book CABs
96 titles 123 titles
5. Titles from the Course Adopted Books list:
Excluded from the study:
titles in the public domain;
multiple print copies;
available e-books, no MARC records in the catalogue
6. Do students tend to use print or e-
books for their course readings?
(looking to identify trends, but not to explain them)
Decision regarding format
purchases for the CAB service.
7. Print books:
# of circulations
# of renewals
# of times the book is
re-shelved – i.e. internal
use
length of the loan
period
o in days
o in hours (for reserve)
E-books
# of online sessions
# of downloads
# of section requests
# of unique users
# of pages viewed
# of pages copied/printed
length of online session in
minutes
length of downloads in
days
8. 1. Has the title been used at least once?
[yes or no]
2. How many times per average each
title has been used? [number of uses
(checkouts, renewals, online access
sessions, downloads) per used title]
3. Average scope of the usage per title
[length of the loan/download, length
of the online session, pages accessed]
9. Q1: Has the title been
used at least once?
[yes or no]
10. SPRING 2013
(P+E SAMPLE OF 96 TITLES)
28%
20%
37%
15%
Not usedE- only
Print onlyBoth formats
19%
10%
47%
24%
Not used
E- only
Both formats
Print only
FALL 2013
(P+E SAMPLE OF 123 TITLES)
11. 71% 66%
54% 57%
29% 34%
46% 43%
0%
20%
40%
60%
80%
100%
120%
electronic print electronic print
Spring 2013 Fall 2013
used not used
12. Q2: How many times
per average each title
has been used?
[number of uses
(checkouts, renewals, online access
sessions, downloads) per used
title]
17. How does being a CAB affect the usage
of a print book in comparison with
other print books?
Does the fact there is an e-book
available for the same title affect the
usage of a print CAB?
18.
19. How does being a CAB affect the usage of
an e-book in comparison with other e-
books?
Does the fact there is a print book
available for the same title affect the usage
of an e-CAB?
21. Course Adopted Books are a good investment
for the Library – in both formats
The data does not show clear preference to one
format vs. the other across the disciplines
We have no justification to prefer neither print
nor e- across the board and need to drill down
into the data on a subject level
22. More data – including titles from syllabi and
reading lists, and including data from other e-book
providers.
More data analysis – on a subject level
More detailed analysis on the not used titles
Correlating the usage data with other sources –
surveys, qualitative data, anecdotal evidence – to
try and figure out the “why”
23. ~50,000 DDA titles from EBL (updating profile +
manual additions)
5 Months: Oct 2013 – Feb 2014
Autopurchase on 5th short term loan (STL)
List price of titles used $347,600
Spent $32,650 (9.3%):
57 autopurchases @ $ 5,764
2598 STLs @ $ 26,888
25. 1 STL – 1594 titles (78%)
2 STLs – 237 titles (12%)
3 STLs – 66 titles (3%)
4 STLs – 83 titles (4%)
Autopurchased (on 5th paid use) – 57 titles (3%)
47 titles used again after autopurchase:
▪ 28 titles used between 1 and 10 times
▪ 13 titles used between 11 and 20 times
▪ 5 titles used between 25 and 73 times
Of the 10 titles not used again after autopurchase, half
were purchased in Feb.
26. 149
1247
53
544
5783
177
Faculty Students Staff
# of unique users # of uses
20% of all faculty on campus and
18% of all students have used a
DDA e-book at least once.
89% of all use comes from
students, 8% from faculty,
3% from staff.
The average number
of uses per individual
user is:
3.65 for faculty,
4.64 for students,
3.34 for staff
29. 5 2 4 5 3 8 9 13
859
1108
1610
2762
137
3 2 3 2 1 2 4 6
352
449
669
1337
76
0
500
1000
1500
2000
2500
3000
2001 2002 2003 2004 2005 2006 2008 2009 2010 2011 2012 2013 2014
Titles and number of uses by year of
publication
Uses by year of publication Titles by year of publication
30. Average number of uses per title varies between 2 and 3 for most publishers.
Notable exception – NYU Press with 5.57 average uses per title
1854
742 694
322 310 301
195 162 159 143 142 132 125 123 85
902
389
295
115
189
123
35 60 48 47 70 41 37 44 37
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Titles and number of uses by publisher
Uses by publisher Titles by publisher
33. Lafayette College profile:
2,478 undergraduates (liberal arts and engineering)
217 faculty
Library print collection profile:
590,000 volumes
8,000+ print books added in 2013
34. ebrary Academic Complete (100,000+ titles)
Subscription since 2010
ebrary patron driven acquisitions (37,000+ titles)
• consortial effort with 5 other institutions
• began Nov. 2012 with all triggers leading to
purchases
• after 6 months, switched to 3 one-day STLs
before purchase
• now:
• 27 publishers
• Only titles allowing STLs
37. Academic Complete:
1442 unique titles with at least 5 pages viewed
ebrary PDA:
349 unique titles used by Lafayette since Nov. 2012
38. Academic Complete:
Price per title based upon use of unique titles: $3.71
Ebrary PDA:
Our price per title based upon use by Lafayette: $58.67
Our price per title based upon titles purchased across consortia: $46.71
40. 1021 unique titles use in 12 months.
12% used by more than one institution:
109 used by two institutions
6 used by three institutions
4 used by four institutions
1 used by five institutions
0 used by six institutions
41. Print is default format.
Duplicate formats only upon request.
Selectors use discretion in purchasing titles that might
become available as PDA.
Avoid purchasing publisher packages of all e-books.
44. 4,249 professional and undergraduate
students
250,000 eBooks available
142,000 “uses” recorded in 2012-2013
Reviews conducted by Assessment
Team, Library Fellows and Ethnographic
Research Team
45. 0 5000 10000 15000 20000 25000 30000
Jan-Mar 2012
Apr-Jun 2012
Jul-Sep 2012
Oct-Dec 2012
Jan-Mar 2013
Apr-Jun 2013
Jul-Sep 2013
Oct-Dec 2013
Ebrary
Safari Tech Books
ACLS Humanities Ebooks
Gale
EBSCOhost
SAGE Publications
Springer-Verlag
Brill
American Psychological Association
Elsevier
Wiley-Blackwell
Cambridge University Press
Salem Press, World Bank, and JHU
Press
46. • Use driven primarily by Ebrary and Safari Tech Books
• Changes tied to curricular fluctuations and first year seminars
-
5,000
10,000
15,000
20,000
25,000
30,000
Jan-Mar Apr-Jun Jul-Sep Oct-Dec
CY2012 CY2013 Average
47. DDA program led to drop in firm orders
Increased “uses” following discovery layer
implementation
Changing student attitudes toward technology /
BYOD
Heavier adoption in the social sciences, computer
science and business
Lighter adoption in the humanities, sciences, law
48. Content determines value
Access determines use
Curricular need determines adoption
49. QUESTIONS?
Maria Savova - maria_savova@cuc.claremont.edu
Terese Heidenwolf - heidenwt@lafayette.edu
Kevin Butterfield - kbutterf@richmond.edu
www.slideshare.net/mariasavova3
Hinweis der Redaktion
Don’t have approval plan; librarians and faculty collaborate on selection.
Not all of our offerings, but largest and those that have most affected our policies.Academic Complete:Large pool of leased titles from wide variety of academic publishers.Pricing based upon FTE, so economical way to get e-books at low price per use.Titles from recent year are rarely included; pool of titles not stableLVAIC PDAPooled fund, with contributions from all six members of consortium. Initial contributions varied with library budgets (total initial $30K); additional contributions roughly based upon use.Required a lot of negotiation as ebrary had to work out the details with each publisher individually.Any triggered titles are available to all institutions with 3 simultaneous users allowed.Triggers: 10 min, 10 pages, any printing or downloading Duplicates from Academic Complete package removed.Pricing for STLs: 10% of list price for one-day STL; purchase is 1.5 list.
Small sample, but asked at point of need and for particular title. (Some users have different preferences depending upon title.)No preference = no preference indicated.2013:236 book requests from 56 individuals 155 fac requests from 26 fac 51 stu requests from 19 stu 30 staff requests from 11 staffPrefer paper: 196 requests (83%) 127 fac requests (82%) 46 stu requests (90%) 23 staff requests (77%) Prefer online: 10 9 fac requests 1 stu request No pref indicated: 30 19 fac requests 4 stu requests 7 staff requests
But use preferences don’t tell whole storySpring 2013, one of 12 institutions piloted a local version of the Ithaka S+R faculty survey, designed to capture a picture of faculty members’ research and teaching practices. About half of faculty responded. In chart above n=98.Depends upon how faculty (and students) are using the book: searching v. reading in depth.
Very small compared to overall circulation in a year, but enough to pay attention to.1238 unique titles triggered throughout life of LVAIC PDA program.Circ of all items: ~59,000Student: 34,582Faculty: 14,934Other: 9,544
Academic complete: 12 month subscription: $5346 (actually less b/c of LVAIC discount)LVAIC PDA: Laf paid $22,000 Bowker average price for hardcover, 2012: $94.09Bowker average price academic, 2011: $93.26Bowker academic e-book, 2011: $115.86Bowker average price of print: $76.52The 2013 Choice College Book Price: the overall average price for books in the four major sections of Choice—Humanities, Science & Technology, Social & Behavioral Sciences, and Reference—was $73.78. Excluding reference books, the 2013 average price was $69.30.
If most titles don’t generate multiple triggers, then STLs make sense.814 STLS; 614 titles483 one use83 two uses = 16628 three uses = 8420 four uses = 8010 triggered by more than one institution, including 1 that was triggered by 3.Will see how data changes as time period extends.
Yes if titles are used by multiple institutions. No if not a lot of overlap between sets of titles each institution is using.Total consortial FTE: ~16,800; began with $30,00012% used by more than one institution(Title used by 5 of 6 institutions is on fracking. Institutions not far from Marcellus Shale region.)Desire for cooperative enterprise.
Want to be agile in experimenting with new purchasing models but still judicious in how we spend our budget.Selectors know which presses in PDA plans (but can’t know just which titles will be available).My selection: less likely to buy high-priced commercial publishers (e.g. Palgrave, Brill) but also affecting university press purchases for topical titles.Packages: usually contain significant number of titles that aren’t relevant to our curriculumOther questions: Do books used heavily in e-format also circulate a lot in print?Do books in certain disciplines see high use as e-books?