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Maria Thompson Director, Intellectual Asset Management  Process, Tools & Quality Motorola Law Department Motorola’s  Directed Innovation   Methods & Tools 5th Annual Process Excellence Week for the Service & Transactional World  September 21st - 24th, 2009  The Wyndham Chicago
Motivation
Why increase your “Innovation IQ?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents & Intellectual Property Rights ,[object Object],[object Object],[object Object],“ Next came the patent laws.  These began in England in 1624, and in this country with the adoption of our Constitution.  Before then, any man might instantly use what another man had invented, so that the inventor had no special advantage from his invention.  The patent system changed this;   it secured to the inventor for a limited time the exclusive use of his invention , and thereby added the fuel of interest to the fire of genius in discovery and production of new and useful things."     - Abraham Lincoln
What is so great about patents? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why you and your employer might need patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The power of patents - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOTTOM LINE: NEED TO USE CREATIVE PROBLEM SOLVING SKILLS EVERY BUSINESS DAY!
Paths to Motorola Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy Tom Tirpak, Motorola
Paths to Motorola Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy Tom Tirpak, Motorola
Example Activities Conceive Validate/Implement (Refine and Resource) Monetize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy Tom Tirpak, Motorola
Strategic Technology Analysis Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example – Competitive Analysis-Patents Companies # Patents in Strategic Categories within Technology Domain
History ,[object Object],[object Object],[object Object],[object Object]
Many Techniques to Think Creatively TRIZ Brainstorming 6 Thinking Hats A Whack on the Side of the Head Idea of Ideas
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directed Innovation (DI): Treat Your Inventing session like a PROJECT and MANAGE it! 1.0 PLAN 4.0  ACT 3.0 CHECK 2.0 DO
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.0 PLAN
Directed Innovation:  1.0 PLANning phase 1.4 BUILD   (3-5 yrs.) 1.2 Comp et itive  Analysis 1.3 IP Landscape Review 1.1 Conduct  Market Research 1.4 Build vs. Buy/JV ? BUY/JV CSO 1.6 Select “ Inventing” TEAM   1.7 Problem STORMING  1.5 Garner  budget VP- sponsor? Key Tech Area? Who catches the ball?
PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Albert Einstein ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLAN *The format of the problem statements and related open-ended thought-provoking questions is key to successful results
“ Millions saw the apple  fall, but Newton was the  one who asked why .” Bernard Baruch
The Older People Get  The Fewer Questions They Ask ,[object Object],[object Object],[object Object],[object Object],PLAN
How Questions Help  Creative Problem Solving = DI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLAN
SolutionPeople’s Client ROI for Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions Accelerate the M-Curve and Help Produce Breakthrough Ideas Faster  VALUE Breakthroughs! TIME ????????????????? STIMULANTS ??????????????? PLAN Old Ideas New Solutions
What are Question Banks? Question Banks are organized topical  collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome  challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeople PLAN
What is the  Q uestion  B anking Methodology? ,[object Object],[object Object],[object Object],[object Object],[object Object],PLAN
WHO are the question  sources ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People
What tools are the  sources  of questions? ,[object Object],[object Object],[object Object],[object Object]
Questions to Ask When Collecting Questions ,[object Object],[object Object],[object Object],PLAN
Advanced Questions ,[object Object],[object Object],[object Object],[object Object],PLAN
[object Object],[object Object],[object Object],[object Object],[object Object],Six Key Questions
Activate to Innovate Questions (Inspired by Rudyard Kipling’s Quote) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Presentation  January 7, 2011
PLAN
PLAN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advice for Writing Good Directed Innovation Questions
Favorite Action Words to  Improve Questions Verbs that are best to use (reframe initial domain-specific verb choice as one of): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3
What are the most important questions you should ask and answer to improve innovation performance? Title of Presentation  January 7, 2011
1. Focus/Goal/Objective/Problem: 2. limitations 2. limitations 3. Opportunities w/o limitation 3. Opportunities w/o limitation QuestionGeneration-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1?  OR  How might we achieve/remove  #1  by using  #3  without  #2 ? Provocation Template
Conflict Zone Identification Apply TRIZ to identify  tradeoffs in  Technology Design  Parameters & Use to create Ideation Questions
How can you collect questions? Plain paper PLAN
HOW do you  organize  questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLAN
Question Banking TIPS & Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                           PLAN
“ Don’t Ever Stop Asking Questions”   - Albert Einstein
TRIZ   T eoriya  R esheniya  I zobretatel’skikh  Z adach   The Theory of Inventive Problem Solving Dan Heck                            847.570.0449 847.420.1744 c 847.400.0880 fax http://www.bluefuseinc.com PLAN
TRIZ-An amazing set of tools ,[object Object],[object Object],[object Object],[object Object],Creative Problem Solving isn’t just brainstorming!!!
[object Object],[object Object],[object Object],[object Object],Some Aspects of TRIZ Contradictions
Problems can be constructed as Substances and Fields of Interactions S1 S2 Psychological inertia Key Insight #1: Strip descriptions of domain language
Action Words to Reframe  Interactions  or  Functions Verbs that are best to use (in place of domain-specific verbs): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3
Our mind tends to automatically organize new information with our current knowledge.
“ Even though one was correct at each stage, the situation may still have to be restructured to proceed.”  Edward de Bono [ http://www.edwdebono.com/] contradictions Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)
Technical Contradiction ,[object Object],How to improve  both  A and B  Parameter B   ENGINEERING SYSTEM Used with permission: Invention Machine Corporation Parameter A 
How do engineering techniques handle contradictions? "You can't have it both ways..." Trade Offs Optimize!
What did Altshuller observe? Inventors  Don’t Optimize First…
Inventors start with a different question! How can I build a SMALL cellphone  that’s lightweight, AND with BIG buttons my elderly parents can see and select without  misdialing?
Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service.  Burn bright without burning up! View exactly what the film will see without obstructing the light Heavier than air AND weigh nothing. Guttenberg printing press, oil-based ink - print a page as clear as a custom woodblock print single lens reflex camera ELIMINATE COMPROMISE!
400,000 Inventions Studied by Altshuller –  The Most Clever Solved Contradictions Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!
You Think… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Do inventors use any common approaches to solve contradictions?” Altshuller was a very curious fellow…
Across  400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors called the   40 Inventive Principles . 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 8. Anti-Weight 7. ‘Nested Doll’ 6. Universality 5. Merging 4. Asymmetry 3. Local Quality 2. Taking Out 1. Segmentation 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 39. Preliminary 40. Composite Materials
 
TRIZ-Q Bank 40 Inventive Principles 99 Questions got questions?
Summarize Recognize the Contradiction
Summarize 40 Inventive Principles Recognize the Contradiction
Summarize 40 Inventive Principles Select a few Likely Approaches Recognize the Contradiction
Summarize 40 Inventive Principles Select a few Likely Approaches Brainstorm Ideas Around Each One Recognize the Contradiction Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do different engineering disciplines use the same Inventive Principles to solve analogous contradictions? Lines of Evolution Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb www.triz-journal.com
S-curve of  Evolution 2 3 I , main  parameter T , Eng Sys Life Span   1   Function  Value = -------------- Cost  ???
Key Insight #4: Technology matures along repeated curves.  Look for solutions already implemented in any area you think might have trade-offs similar to yours.
Ideality -in the physical world…applies to software ,[object Object],[object Object],[object Object],[object Object],[object Object],What is the ideal software program?   What is ideal data? no memory? functions require no cycle time?
Key Insight #5: Clearly define the IDEAL outcome …  if anything were possible, what are all the parameters & characteristics that describe the ideal solution?
Think CreaTRIZively TM ! ,[object Object],[object Object],[object Object],[object Object],[object Object]
DO: Team Ideation
“ Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats .”  – Howard Aiken, IBM Engineer
Concepts creation (ideation) Document concepts in eIntelligence By 0#/30/09 0#/04/09 1 p.m.- 5 p.m. Process Timeline Concepts Combination &  evaluation By 0#/04/09 DO
Ideation Agenda – best practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Day 1 Day 2 8:30-9:00 a.m…Assign co-inventor teams to disclosure writing 9:00-10:00……..Disclosure Writing session #1 10:00-10:05…… Break 10:05-11:05……Disclosure Writing session #2 11:05-11:10…… Break 11:10:-12:10…..Disclosure Writing session #3 DO
Inventing Rules   DO
2.0 DO = CREATE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DO
[object Object],[object Object],Directed Innovation:  2.0 DO Phase  (create) Tools DO
Idea Sheet Idea Recorder
Idea Exchange Gerald Haman:  http:// www.solutionpeople.com/people.htm Challenge :   _____________________________________ 1. One idea per light bulb 2. Generate high volume and wide variety 3. Build upon ideas passed to you 4. No evaluation yet! Inventor Initials Directions :
Directed Innovation: 2.0 DO Phase (create) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DO
12 Steps to Higher Quality Patent disclosures   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good News! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHECK: Evaluate
CHECK Directed Innovation:  3.0 CHECK Phase  (evaluate) 3.1 Ideation Post-Process Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],CHECK Directed Innovation:  3.0 CHECK Phase  (evaluate)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ACT 4.0 ACT
[object Object],[object Object],[object Object],[object Object],[object Object],ACT Directed Innovation:  4.0 ACT Phase
Post mortem – DI lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To know and not to do is not to know. Title of Presentation  January 7, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For more information go to:  http://www.linkedin.com/in/mariabthompson
Recommended Books for Skills Building ,[object Object],[object Object],[object Object],Think Better: An Innovator's Guide to  Productive Thinking  by Tim Hurson Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb,  www.triz-journal.com Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators  by Dorothy Strachan
Back-UP Slides
Exercise Time!
Wireless Technology in the Classroom ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wireless Technology in the Classroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wireless Technology in the Classroom
Problem Storming  Exercise ,[object Object],[object Object],[object Object]
Engineering Contradiction ,[object Object],[object Object],[object Object],How to get  both   X   and Y  ENGINEERING SYSTEM Parameter Y   Parameter X  
Problem Storming Exercise: 39 Parameters Matrix
Problem Storming Exercise 40 Inventive Principles 1. Segmentation divide an object into independent parts, make an object easy to disassemble, increase the degree  of fragmentation (or segmentation) of an object. Examples: escalator, clarinet (modern musical instruments) 2. Taking out separate an ‘interfering’ part (or property) from an object, or single out the only necessary part (or  property) of an object. Examples: any filter/filtration system, coffee or air filter, aquarium or pool filter 3. Local quality change an object’s structure from uniform to non-uniform, change an external environment (or  external influence) from uniform to non-uniform, make each part of an object function in conditions  most suitable for its operation, make each part of an object fulfill a different and useful function. Examples: heat exchanger, swiss army knife, multi-function can-opener (both ends of handle serve  as handle and an additional function)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
Problem Storming Exercise 40 Inventive Principles 6. Universality make a part or object perform multiple functions, eliminate the need for other parts. Examples: pen as a back scratcher or a pointer, razor blade as a knife or scraper, knife as a  screwdriver in addition to cutting tool, chair as a stepstool, bed as a trampoline, condom  as head  ware, swim cap, or water carrier;  sheets as  table cloths or drapes, glasses as hearing aid or drug  tester, cellophane as telephone or  hammer, teeth as bottle opener, two way radio as a baton for  crowd control, women’s slip (worn as a dress), pager also functions as a clock and messaging  device 7. ‘Nested doll’ place one object inside another, place each object, in turn, inside the other, make one part pass  through a cavity in the other Examples: lunch box with inserts, power antenna on automobile, extendable pointer, backscratcher 8. Anti-weight to compensate for the weight of an object, merge it with other objects that provide lift, to compensate for the weight of an object, make it interact with the environment (e.g., use  aerodynamic, hydrodynamic, buoyancy and other forces). Examples: children’s floaties for arms, hydro-foil boat, MagLev (magnetically levitated) train
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem Storming Exercise 40 Inventive Principles
Summary ,[object Object],[object Object]

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Motorola\'s Directed Innovation Process: Leveraging Multiple Creativity Best Practices To Increase The Generation Of High-Quality Novel Solutions And Re-Establish Your Competitive Edge

  • 1. Maria Thompson Director, Intellectual Asset Management Process, Tools & Quality Motorola Law Department Motorola’s Directed Innovation Methods & Tools 5th Annual Process Excellence Week for the Service & Transactional World September 21st - 24th, 2009 The Wyndham Chicago
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  • 12. Example – Competitive Analysis-Patents Companies # Patents in Strategic Categories within Technology Domain
  • 13.
  • 14. Many Techniques to Think Creatively TRIZ Brainstorming 6 Thinking Hats A Whack on the Side of the Head Idea of Ideas
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  • 16. Directed Innovation (DI): Treat Your Inventing session like a PROJECT and MANAGE it! 1.0 PLAN 4.0 ACT 3.0 CHECK 2.0 DO
  • 17.
  • 19. Directed Innovation: 1.0 PLANning phase 1.4 BUILD (3-5 yrs.) 1.2 Comp et itive Analysis 1.3 IP Landscape Review 1.1 Conduct Market Research 1.4 Build vs. Buy/JV ? BUY/JV CSO 1.6 Select “ Inventing” TEAM 1.7 Problem STORMING 1.5 Garner budget VP- sponsor? Key Tech Area? Who catches the ball?
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  • 23. “ Millions saw the apple fall, but Newton was the one who asked why .” Bernard Baruch
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  • 27. Questions Accelerate the M-Curve and Help Produce Breakthrough Ideas Faster VALUE Breakthroughs! TIME ????????????????? STIMULANTS ??????????????? PLAN Old Ideas New Solutions
  • 28. What are Question Banks? Question Banks are organized topical collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeople PLAN
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  • 36. PLAN
  • 37. PLAN
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  • 40. Favorite Action Words to Improve Questions Verbs that are best to use (reframe initial domain-specific verb choice as one of): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3
  • 41. What are the most important questions you should ask and answer to improve innovation performance? Title of Presentation January 7, 2011
  • 42. 1. Focus/Goal/Objective/Problem: 2. limitations 2. limitations 3. Opportunities w/o limitation 3. Opportunities w/o limitation QuestionGeneration-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2 ? Provocation Template
  • 43. Conflict Zone Identification Apply TRIZ to identify tradeoffs in Technology Design Parameters & Use to create Ideation Questions
  • 44. How can you collect questions? Plain paper PLAN
  • 45.
  • 46.
  • 47. “ Don’t Ever Stop Asking Questions” - Albert Einstein
  • 48. TRIZ T eoriya R esheniya I zobretatel’skikh Z adach The Theory of Inventive Problem Solving Dan Heck                            847.570.0449 847.420.1744 c 847.400.0880 fax http://www.bluefuseinc.com PLAN
  • 49.
  • 50.
  • 51. Problems can be constructed as Substances and Fields of Interactions S1 S2 Psychological inertia Key Insight #1: Strip descriptions of domain language
  • 52. Action Words to Reframe Interactions or Functions Verbs that are best to use (in place of domain-specific verbs): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3
  • 53. Our mind tends to automatically organize new information with our current knowledge.
  • 54. “ Even though one was correct at each stage, the situation may still have to be restructured to proceed.” Edward de Bono [ http://www.edwdebono.com/] contradictions Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)
  • 55.
  • 56. How do engineering techniques handle contradictions? "You can't have it both ways..." Trade Offs Optimize!
  • 57. What did Altshuller observe? Inventors Don’t Optimize First…
  • 58. Inventors start with a different question! How can I build a SMALL cellphone that’s lightweight, AND with BIG buttons my elderly parents can see and select without misdialing?
  • 59. Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service. Burn bright without burning up! View exactly what the film will see without obstructing the light Heavier than air AND weigh nothing. Guttenberg printing press, oil-based ink - print a page as clear as a custom woodblock print single lens reflex camera ELIMINATE COMPROMISE!
  • 60. 400,000 Inventions Studied by Altshuller – The Most Clever Solved Contradictions Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!
  • 61.
  • 62. “ Do inventors use any common approaches to solve contradictions?” Altshuller was a very curious fellow…
  • 63. Across 400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors called the 40 Inventive Principles . 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 8. Anti-Weight 7. ‘Nested Doll’ 6. Universality 5. Merging 4. Asymmetry 3. Local Quality 2. Taking Out 1. Segmentation 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 39. Preliminary 40. Composite Materials
  • 64.  
  • 65. TRIZ-Q Bank 40 Inventive Principles 99 Questions got questions?
  • 66. Summarize Recognize the Contradiction
  • 67. Summarize 40 Inventive Principles Recognize the Contradiction
  • 68. Summarize 40 Inventive Principles Select a few Likely Approaches Recognize the Contradiction
  • 69.
  • 70. Do different engineering disciplines use the same Inventive Principles to solve analogous contradictions? Lines of Evolution Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb www.triz-journal.com
  • 71. S-curve of Evolution 2 3 I , main parameter T , Eng Sys Life Span 1 Function Value = -------------- Cost ???
  • 72. Key Insight #4: Technology matures along repeated curves. Look for solutions already implemented in any area you think might have trade-offs similar to yours.
  • 73.
  • 74. Key Insight #5: Clearly define the IDEAL outcome … if anything were possible, what are all the parameters & characteristics that describe the ideal solution?
  • 75.
  • 77. “ Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats .” – Howard Aiken, IBM Engineer
  • 78. Concepts creation (ideation) Document concepts in eIntelligence By 0#/30/09 0#/04/09 1 p.m.- 5 p.m. Process Timeline Concepts Combination & evaluation By 0#/04/09 DO
  • 79.
  • 81.
  • 82.
  • 83. Idea Sheet Idea Recorder
  • 84. Idea Exchange Gerald Haman: http:// www.solutionpeople.com/people.htm Challenge : _____________________________________ 1. One idea per light bulb 2. Generate high volume and wide variety 3. Build upon ideas passed to you 4. No evaluation yet! Inventor Initials Directions :
  • 85.
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  • 93.
  • 94. To know and not to do is not to know. Title of Presentation January 7, 2011
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  • 104. Problem Storming Exercise: 39 Parameters Matrix
  • 105. Problem Storming Exercise 40 Inventive Principles 1. Segmentation divide an object into independent parts, make an object easy to disassemble, increase the degree of fragmentation (or segmentation) of an object. Examples: escalator, clarinet (modern musical instruments) 2. Taking out separate an ‘interfering’ part (or property) from an object, or single out the only necessary part (or property) of an object. Examples: any filter/filtration system, coffee or air filter, aquarium or pool filter 3. Local quality change an object’s structure from uniform to non-uniform, change an external environment (or external influence) from uniform to non-uniform, make each part of an object function in conditions most suitable for its operation, make each part of an object fulfill a different and useful function. Examples: heat exchanger, swiss army knife, multi-function can-opener (both ends of handle serve as handle and an additional function)
  • 106.
  • 107. Problem Storming Exercise 40 Inventive Principles 6. Universality make a part or object perform multiple functions, eliminate the need for other parts. Examples: pen as a back scratcher or a pointer, razor blade as a knife or scraper, knife as a screwdriver in addition to cutting tool, chair as a stepstool, bed as a trampoline, condom as head ware, swim cap, or water carrier; sheets as table cloths or drapes, glasses as hearing aid or drug tester, cellophane as telephone or hammer, teeth as bottle opener, two way radio as a baton for crowd control, women’s slip (worn as a dress), pager also functions as a clock and messaging device 7. ‘Nested doll’ place one object inside another, place each object, in turn, inside the other, make one part pass through a cavity in the other Examples: lunch box with inserts, power antenna on automobile, extendable pointer, backscratcher 8. Anti-weight to compensate for the weight of an object, merge it with other objects that provide lift, to compensate for the weight of an object, make it interact with the environment (e.g., use aerodynamic, hydrodynamic, buoyancy and other forces). Examples: children’s floaties for arms, hydro-foil boat, MagLev (magnetically levitated) train
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