Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.

2. ProblemsWith
andSolutionsFor:
Focus
Clarity
Transparency

3. And a lightweight tool
for operationalizing.

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I see you every day.
I know you.
I know how you think.

5. Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text
We’re all in this
business together,
so we MUST have
the same needs for
information.

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Effective
communication does
not rely on
convenient
assumptions or easy
labels.

7. Let me tell you
a story

8. “Why don’t they
understand?”

9. Focus
facilitates results

10. Without Focus
•Mission creep
•Phoning it in
•Going rogue
•Low commitment

11. What influences your
audience?

12. If you don’t know the
purpose of the work, you’re
throwing away potential
performance gains and
opening the door to
unnecessary risk.
Purpose

13. Focus
•Objections & Q’s
•Values & needs
•Voice that resonates
•Purpose

14. The most successful
communication is
purpose-focused and
audience-focused.

15. Clarity
fosters understanding

16. Without Clarity
•Miscues
•Confusion
•Uncertainty
•Less momentum

17. Plain Language
•Efficient
•Precise
•Light on jargon
•Not boring!

18. Clarity
•Mission
•Purpose
•Definition of done
•Metrics & results

19. No matter how clear
something is to you,
it must be clear to
your audience to have
the desired impact.

20. Transparency
builds trust

21. Without
Transparency
•Lack of trust
•Suspicion & skepticism
•Frustration

22. Why?

23. Transparency
•Processes
•Decision-Making
•Rationale
•Relationships

24. People don’t
trust change
so they need to
trust you.

25. Operationalizing
Focus, Clarity and
Transparency

26. •List audience influencers
•Clearly define purpose
•Clarify main idea & details
•Record rationale
Capture Your Thinking

27. Capture Your Thinking

28. Use the C-P-A to:
•Plan projects
•Map out content
•Articulate rationale
•Explain processes & relationships

29. The C-P-A is such an
easy way to evaluate
focus, clarity, and
transparency that
there is no reason
not to use it.

30. Communication
Shapes Culture
•Defines direction
•Speeds buy-in
•Establishes purpose
Focus

31. Communication
Shapes Culture
•Establishes authority
•Supports healthy debate
•Improves decisions
Clarity

32. Communication
Shapes Culture
•Builds trust
•Reduces friction
•Drives collaboration
Transparency

33. Every significant
communication
is an opportunity
to improve
organizational
culture.

34. Questions?