1. PERSONAL BRANDING
Business Development Boot
camp

2. BRANDING? PERSONAL?
Strengt
h
Weakness
opportuni
ty
Threats
Personal Branding is a powerful tool to reach your
goals, both personal or professional, this happens
through differentiation of yourself.
It’s the way people explain you to one other in the
first 2 minutes.
Everything you do adds or decreases value to your
personal brand.

3. Product vs Personal branding
Product branding Personal branding
Static, it’s made or produced by team It’s composed of other’s people
perception & your self image
In trade Bigger purpose
Objective is profit Strategic

4. STAY TRUE TO YOURSELF!
10 000 billion cells
206 Bones
5,5 Liters blood
7KG of brains
No other biological combination than yours
Be aware

5. Impression Management
Tactical persona
-What is expected from
you-
Ideal
persona
- Who do
you want
to be -
Authentic
persona
- How do you
see yourself-

6. Why
Forming something that lasts
How
What
Thegoldencircle

7. HOW TO BUILD YOUR PERSONAL
BRANDReflect
• Social
• Self reflection
Description
• Keywords
• Industry
• Target groups
Summarize
• Publish
• Re-read

8. SALES VS PERSONAL
BRANDINGActions speak louder than words
What’s AIESEC?
How do you see it?
Present
your “All in
one”

9. INFLUENCE ON THE SALES
Brand
alignment
Social
media
Interperso
nal contact
Inter”bran
d” contact
Actual
Strategy

10. MAKIN’ IT HAPPEN
Linkedin
Tagline
Summary
Your education
Your CV
Who are you?
Let it shine!
Other media to share your
profile
Issuu
Slideshare
Workfolio
Good.co
Salaryfairy

11. DESCRIPTION
You want to be found!
No cheap sale
though• Specific
• Research
• Key words
• To the point
• Storyline

12. LINKEDIN
Tagline
Picturee
Your
summary
- Ask for
recommendations
on continuous
basis
- Update
- Make your url
- Specify region

13. CV
Tell your story
What’s your goal
Be honest
It’s branding
Font & colors matter
Language use counts
Style
No age!

15. FAST TIPS FOR JOB HUNTING
& CONTENT CREATING
Hemmingway
Themuse.com
Mailchimp (or other services)
Photofeeler
Klout
Coursera

16. KLOUT

17. HEMMINGWAY

18. PHOTOFEELER

19. SUMMARIZE
You’re in Sales, Business Development & Marketing
What’s typical for marketeers/BD peepz?
Creative
Good with words
Out of the box

20. YOU
AIESEC
YOUR
PRODUCT

21. CONTACT DETAILS
Margot Vanfleteren
NST Business Development
Belgium
Margot.Vanfleteren@aiesec.net
Linkedin.com/in/margotvanflet
eren
Twitter.com/MargotVF

22. “ALL WE HAVE TO DECIDE IS
WHAT TO DO WITH THE TIME
THAT IS GIVEN US.”
― J.R.R. TOLKIEN
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