The presentation made by M. Zhiznevskaya on behalf of LTD Simple as That, for American Chamber of Commerce CSR Committee

1. CSR: Turning care into stable
business
By “Simple As That”
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2. What is Greenhouse effect?
The greenhouse effect is a process by which thermal radiation from
a planetary surface is absorbed by atmospheric greenhouse gases,
and is re-radiated in all directions. It results in an elevation of the
average surface temperature above what it would be in the absence
of the gases.
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3. What is Carbon Credit and What says
Kyoto Protocol ?
 Carbon Credit
A permit that allows the holder to emit one ton of carbon dioxide. Carbon
credits can be traded in the international market at their current market price.
 Kyoto protocol
Partner countries have established the greenhouse gas (GHG) reduction
targets in accordance with Kyoto Protocol.
It says that a party that has exceeded the permitted number of emissions is
obliged either to purchase carbon credits from the projects’ developers to fix
the misbalance, or pay penalties to the state.
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4. Kyoto Protocol covers six basic greenhouse gases,
each of them has different effect on the global
climate.
 Carbo dioxide (CO2)
 Methane (CH4)
 Nitrous oxide (N2O)
 Hydrofluorocarbons (HFCs)
 Perfluorocarbons (PFCs)
 Sulphur hexafluoride (SF6)
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5. Georgia in International Area
 Georgia ratified the UN Framework Convention on Climate Change
(UNFCCC or “Convention”) in 1994 as non-Annex I country with the
economy in transition.
 In 1999 Georgian Parliament ratified
the Kyoto Protocol.
 In November 2004, a Memorandum of
Understanding on cooperation in the
area of CDM projects was signed by the
Government of Georgia .
 On April 12, 2010, Tbilisi Mayor Gigi Ugulava signed the Covenant of
Mayors.
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6. Cont…
What is our object?
 Emission reduction projects in your own business
 Support green projects development / investment
 Promoting “environmental friendly” program to your
consumers
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7. Let’s review CSR benefits:
 Being socially responsible
 Invest in the future of our climate (sustainable development)
 Helping third world communities
 Show clients/customers your ethical/moral status
 Marketing benefits of investment
 Return on Investment
 No need to write off your CSR budget - GAIN FROM IT!
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8. See example of leak reduction in the KazTransGaz:
Aim: Steps:
Reduce gas losses Connected to the projects’ developer
Made feasibility study
Financial losses Local authorities / approval
Press releases
Emissions International authorities / validation
Monitoring reports
RESULTS:
 Received 350,000 carbon credits – 1 390 000 euro
 Reduced gas – therefore, financial losses
 CSR campaign
 No financial input.
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9. Thank You For Attention
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