Evolution of websites at the Pagosa Springs Tourism Conference in April 2012.

1. By Marcy Mitchell
www.mtechbd.com
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2. 1. Tracking / Results - Benchmark
2. Static vs. Interactive
3. Affordable CMS Systems
4. Targeted Landing Pages
5. Integrated with Social, Search &
Email
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3.  # of visitors
 Bounce rate
 Time on site
 Current
SEO
rankings
 Domain
authority
 # of new
leads
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4. 1. Sites should engage with
videos and slideshows
2. Social media plug-ins to post
tweets, Facebook, blog
articles
3. Sites with blogs receive 55%
more traffic
4. Calls-to-Action/ Compelling
Offers
5. Track which pages/content is
most popular
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5.  Software Based Sites OLD
(Dreamweaver – Contribute)
 Open Source CMS (WordPress,
Joomla and Drupal) NEW
 Blogs (Blogger & WordPress)
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6.  Compelling offers with Content
◦ Videos, Whitepapers, Webinars
 Duplicate Pages – Change Email source
 Customer Relationship Management (CRM)
◦ Salesforce.com, SugarCRM, Highrise, Internet Honey
 Gravity Forms with WordPress, Google Analytics
(simple)
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10.  EVERY CHANNEL Affects the
Other
 TRACK Time and Cost
 CONSISTENCY is Key
 Work with Web Professionals
Who EMPOWER You
 Don’t forget BRANDING and
UNIQUE VALUE PROPOSITION
www.mtechbd.com
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