As a mobile solutions provider, we at Clearly Innovative believe it’s necessary for organizations like yours to be aware of the proper steps needed to create a unique mobile strategy and how to put that strategy into action. We've helped clients utilize technology within their organization to produce new successes and enhance growth objectives. We’d like to show you what a proper mobile strategy can do for your organization. www.clearlyinnovative.com

1. Identify and Unlock your !
Mobile Strategy
EXPERT SERIES
April 23, 2014

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We Are Clearly Innovative
Overview / About Clearly Innovative
Clearly Innovative builds mobile solutions for
the leading mobile platforms.
§ User Experience Experts
§ End-to-End Mobile Services Provider
§ Cross-Platform Development Expertise
§ Certified Small Business (& minority-owned)

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We Are Clearly Innovative
Our Clients
Clearly Innovative has
developed over 30
mobile solutions and
served clients in
various industries:
§ Government
§ Commercial
§ Start-ups
§ Non-profits

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We Are Clearly Innovative
Why Mobile?!
What’s a Mobile Strategy? !
Part I: Identifying!
Workshop Agenda
Part II: Unlocking!
Part III: How We Can Help!
Recap!

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We Are Clearly Innovative
Please Ask
Questions?
+ Ground Rule

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Workshop Vocabulary
§ Cross-Platform
§ Mobile Solution
§ Operating System
§ User Experience
§ Metric
§ Enterprise
§ Javascript
!

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We Are Clearly Innovative
Why Mobile?
Why Mobile?

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Mobile Love
Why Mobile?
2 out of 3 people
Check their phone at least once
every hour.
1 in 10
Check EVERY 5 MINUTES
= Opportunity!
*HARRIS INTERACTIVE SURVEY, AUGUST 2013

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Why Mobile is Important to You
Why Mobile?
§ 90% of global organizations are planning to
sustain or increase their investment in mobile
technologies during the next 12 to 18 months.
§ 25% of online shopping occurs on mobile
devices which accounts for $163 billion in sales in
2014.
!
§ 27% of companies across the globe plan to
incorporate location-based marketing within the
next year.
*IBM Institute for Business Value Survey, 2014

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Why Mobile?
What’s a Mobile
Strategy?
+ Why Mobile?

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Mobile strategy is not a
technology or a project,
but a practice.
It is the alignment of consumer
needs, business goals, and
mobile technologies.
What’s a Mobile Strategy?

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Queens Public Library
What’s a Mobile Strategy?

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Why Do I Need A Strategy?
What’s a Mobile Strategy?
Focus + Direction = Success

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Any Questions?
+ Pause

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We Are Clearly Innovative
Why Mobile?
Part I: Identifying
+ Why Mobile?
+ What’s a Mobile Strategy?

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Who should be apart of the process:
§ Vision: C-suite level member (CEO, Director, etc.)
§ Execution Lead: Communications Director / IT
Manager
§ Target Audience Advocate: Board member, etc.
§ Technology Partner: Clearly Innovative
Identify Your Mobile Team
Part I: Identifying

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The following are mobile experience categories:
§ Messaging!
§ Entertainment!
§ Social Networking!
§ Causal Games!
§ Technology Specific!
§ Brand Awareness & Marketing!
Understanding the Experiences
Part I: Identifying

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• Objectives
• Target Groups
• Context of Usage
• Problem Identification
• Measurable Metrics
The Mobile Strategy Roadmap
Part I: Identifying

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• Platform Strategy
• Solutions
• Life-cycle Plan
• Integration with
Communication & Sales
The Mobile Strategy Roadmap
Part I: Identifying

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Any Questions?
+ Pause

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We Are Clearly Innovative
Why Mobile?
Part II: Unlocking
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying

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§ What is the issue?
§ Most common task?
§ The need of our mobile consumers?
Example: National Military Family Association
To meet the needs of military families, we
anticipate, listen, and react to their concerns. !
Exercise 1 / Problem Identification
Part II: Unlocking

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Using the following example, develop the value
statement that addresses your problem in 5 words.
Example: National Military Family Association
Providing military families answers now.!
Exercise 2 / Creating Value
Part II: Unlocking

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Set your objectives
Each metric should be measurable
§ Increase donations
§ Reduce costs
§ Recruit volunteers
§ Increase number of social
shares
Exercise 3 / Measurable Metrics!
Part II: Unlocking

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Current vs. Desired Audience
Mobile profile
§ Devices
§ Activities
Demographics
Historical Patterns!
Exercise 4 / Know Your Audience
Part II: Unlocking

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Why Mobile?
Part III:
How We Can Help
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking

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§ Our Clarity workshops help organizations
brainstorm and identify a valuable mobile solution.
§ We challenge our clients to dive deep into their
ideas through in-person workshops.
§ You can experience Clarity as a full-suite of
packages:
§ Ideation & Discovery
§ Mobile Design
§ Prototyping & Validation
Try Clarity
Part III: How We Can Help

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The discovery
workshop provided
true insight to the first
phase of developing
our mobile app
ensuring we targeted
the right audience.
Marissa Jennings,
Founder of SOCIALGirlz!
Clarity Testimonial
Part III: How We Can Help
“
“

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Why Mobile?
Recap
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking
+ Part III: How We Can Help

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We Are Clearly Innovative
Let’s Talk
Sign-up for a 1-on-1 consultation
Learn more about us at www.clearlyinnovative.com
Recognized with the "Mobile Innovator of the Year" award at
Appcelerator's annual conference.