Lora Bogoeva, Summit Producer of the marcus evans Discovery Summit 2011, shares her thoughts on fostering innovation in the drug discovery industry.

1. 21 - 23 March 2011 | Majestic Barrière Hotel | Cannes | France
Developing a Patient Focused Discovery
Process by Fostering Innovation
Lora Bogoeva, Summit Producer of the marcus evans Discovery Summit 2011, shares
her thoughts on fostering innovation in the drug discovery industry.
FOR IMMEDIATE RELEASE
The blockbuster drug era is over! The once prosperous Radical advances are achieved each day. Pharma is no longer
pharma industry that enjoyed tremendous growth and large an industry of products but one of information. New initiatives
monopoly profits is now in trouble. While in the past each are gaining popularity: data is being placed in the public
company chased financial rewards and kept important data in domain, where no hidden agenda can hinder the discovery
secrecy, the global pharmaceutical scenario now seeks to process.
redefine its dynamics and diversify its global vision.
Both public and private sector funding streams are heavily
If we consider new drugs coming to market as innovations, investing in such projects to hit upon answers. A problem
then indeed the industry is trapped in what many refer to as shared is a problem halved and sharing the costs and risks
the innovation gap. This term has become the new scare word involved is what will lend a hand in this increasingly troubled
and it is only by making full use of new and existing chemical state of affairs.
and biological entities that cutting edge advances can be
achieved and the gap could be closed. It is fascinating to witness how previously locked possibilities
can be opened up through continuous research and extensive
Simply put, getting creative to overcome the recent collaboration. Impossible is nothing as even the species gap is
productivity crisis is the most talked about solution for the being narrowed in the battle of identifying new ways to test
necessary transformation. novel therapies.
Profound leaders passionately discuss open innovation as a We are witnessing a tremendous heave as scientists across the
means to a happy end of the efficiency predicament. I wonder globe are adopting an exceptional approach. They no longer
if it is a mere buzz word, or if it is really what will broaden our fear the challenges that lie ahead but explore them, together
horizon and improve treatment options for patients with the arising opportunities.
worldwide?
The marcus evans Discovery Summit 2011 will grant
Despite the downturn and lack of recent achievements, participants the prospect of reaching across boundaries and
pharma leaders remain optimistic and strongly believe that applying vision while creating an organisational structure that
they have the ability to overcome this adversity by thinking supports the right focus.
outside the box and looking for possibilities beyond
pharmaceuticals.
www.discovery-summit.com

2. 21 - 23 March 2011 | Majestic Barrière Hotel | Cannes | France
Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
About the Discovery Summit 2011
This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 21 - 23 March 2011. Offering much
more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry
thought leaders and solution providers to a highly focused and interactive networking event. The summit includes
presentations on ensuring successful drug discovery, stimulating innovation and creating partnerships.
For more information please send an email to info@marcusevanscy.com or visit the event website at
www.discovery-summit.com.
marcus evans group - life sciences / pharma sector portal
Please note that the summit is a closed business event and the number of participants strictly limited.
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and
discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a
unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one
business meetings. For more information, please visit www.marcusevans.com
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