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Collaboration between Industry and Academia 
An Opportunity to Drive Efficiency in Research
Craig S Conoscenti MD FCCPCraig S. Conoscenti, MD, FCCP
Director and Pulmonary Fibrosis Program Area Lead
Respiratory Clinical Development and Medical Affiars
Boehringer Ingelheim Pharmaceuticals
DISCLOSURES
Employee of Boehringer Ingelheim Pharmaceuticals in theEmployee of Boehringer Ingelheim Pharmaceuticals in the 
position of Director and Pulmonary Fibrosis Program Area Lead, 
Respiratory Clinical Development and Medical Affairs
Any views expressed in this presentation represent the personalAny views expressed in this presentation represent the personal 
opinions of the author and not those of Boehringer Ingelheim 
Pharmaceuticals
Academic Industry CollaborationsAcademic Industry Collaborations
• Concept of “pure research”
– In the 19th Century the concept of pure research exemplified by the German 
Wissenschaft*  was identified as “a dedicated scientific pursuit of natural phenomena 
without seeking any practical application” *any study or science that involves systematic research
• In 1986, Ross (John Hopkins University), commenting on academic and 
pharmaceutical industry relationships:
Academic scientists have as their goals the acquisition and dissemination of knowledge– Academic scientists have as their goals the acquisition and dissemination of knowledge 
as full‐time independent ‘scholar scientists’
– Contrasts to the pharmaceutical industry’s goal of profit arising from the full‐time 
employment of scientists 
• With this type of culture still existing in pockets today, there will be 
hurdles in the collaborative space between industry and academics
Ross, R. Academic research and industry relationships. Clin. Investigat. Med. 9, 269–272 (1986).
Academic Industry CollaborationsAcademic Industry Collaborations
• Drug discovery is facing considerable challenges with increasing costs, 
decreasing productivity and attrition of projects as they progress through 
the development process
d h h h h• Companies are responding with extensive changes which in many cases 
are leading to a mixed model for drug discovery with new entrants into 
the space including university‐based drug discovery groups 
• It is accepted that industry has not succeeded in fully realizing the 
potential of academic research and will require novel and forward‐
thinking approachesthinking approaches
DiMasi JA, Hansen RW, Grabowski HG. The Price of Innovation: New Estimates of Drug Development Costs. J Health Econ 2003 Mar;22(2):151‐85
Brewer GJ Fundamental problems lie ahead in the drug discovery and commercialization process: restructuring of the pharmaceutical industry and an improved partnership 
with academia are required. J Investig Med 54: 291–302
Tralau‐Stewart ,CJ. Wyatt CA,  Kleyn DE,  Ayad A. Drug Discovery: new  models for industry –academic partnerships. Drug Discov Today; 14(1);95‐101
Academic Industry CollaborationsAcademic Industry Collaborations
Who really contributes to the making of innovative drugs?
Chin‐Dusting J, Mizrahi J, Jennings G, Fitzgerald D. Finding improved medicines: the role of academic – industrial collaboration.  Nature Reviews Drug Discovery  4:892‐7
Academic Industry CollaborationsAcademic Industry Collaborations
• Translational medicine is now playing a larger role in bridging the
gap from science to development and this serves as an ideal place
for collaborations to take place.
• There are many models of collaborations that can be addressed but 
companies and universities lack a systematic approach for capturing the 
full potential of such collaborations
• The term ‘open innovation’ was coined by Henry Chesbrough
– “how useful knowledge and technology was becoming increasingly widespread,” such g gy g g y p ,
that newly developing technologies and products benefited from integrating knowledge 
and expertise from multiple sources and began to address the economics of innovation
Melese T, Lin SM, Chang JL, Cohen NH. Open innovation networks between academia and industry: an imperative for breakthrough therapies. Nature Medicine 15 (5) May 2009;502‐7
Chesbrough HW. Open Innovation : The new imperative for creating and profiting from technology.  Harvard Business School  Press  Boston MA 2003
Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006
Academic Industry CollaborationsAcademic Industry Collaborations
• Since 2008, several pharmaceuticals firms have established collaborations with 
d i i i i i h h l f l i h b b i dacademic institutions with the goal of closing the gap between basic and 
clinical research, utilizing evidence and outcomes based research
• Most collaborations occur ad hoc often being based on personal relationships• Most collaborations occur ad hoc often being based on personal relationships 
between individuals and it is not uncommon to lose opportunities to leverage 
existing relationships and broaden the scientific focus
• There needs to be an effective way to classify information into what can be 
shared openly, confidential but with a confidentiality agreement, not shared
h• Two approaches:
– Develop focused collaboration between academia and industry 
– Develop consortia between academia and industry in precompetitive areas to advance 
industry wide science but not the goals of an individual company
Melese T, Lin SM, Chang JL, Cohen NH. Open innovation networks between academia and industry: an imperative for breakthrough therapies. Nature Medicine
15 (5) May 2009;502‐7
Melese T, Lin SM, Chang JL, Cohen NH. Open innovation networks between academia and industry: an imperative for breakthrough therapies. Nature Medicine
15 (5) May 2009;502‐7
Academic Industry CollaborationsAcademic Industry Collaborations
• A major topic in developing collaborations is potential conflict of interest and this will need to 
i l dd d bl k h d l f b fi i l ll b iprospectively addressed to not block the development of beneficial collaborations.
• Intellectual property (IP) rights pose a challenge to allowing the growth of collaborative 
partnerships that support true innovationp p pp
– If IP terms are too broad then this will hinder academic participation
– If IP terms reach into the future to include future research once collaboration ends it will restrict future collaborations
• The differences between the academic and industry cultures, values, and norms could be 
substantial
– A company typically defines the goals, objectives, and timelines for industry scientists and in academia typically the 
goals, objectives, and timelines  are scientist defined
– Very important to address this to provide opportunities for investigators from academia and industry to have 
overlapping goalsoverlapping goals
Academic Industry CollaborationsAcademic Industry Collaborations
• A source of considerable tension could be budget and staffing
– Academic researchers seek and obtain multiple sources of funding
– Companies typically need to balance short‐term commitments to meet 
quarter‐to‐quarter business demands and constraints
• Academic community needs to think of new ways to scope, frame, and 
describe proposed projects to align with corporate budgeting 
– The expertise the company can offer is often overlooked and this can lead to access to 
technology resources and staff such as biostatisticians
– This can advance projects and be factored into the budget
Academic Industry CollaborationsAcademic Industry Collaborations
• Academic Medical Centers
– Pharmaceutical companies often rely on clinical research organizations 
(CROs)  to manage clinical studies
– Rarely are academic medical centers thought of as being able to 
provide much of this support
– Early phase studies and assessment of methodology requires 
understanding the science and AMCs are often positioned to do this
– AMCs often have interdisciplinary research institutes that mirror the 
small, therapeutic area–focused R&D units in pharmaceutical 
companies
Academic Industry CollaborationsAcademic Industry Collaborations
• Research networks are now being developed to be able to 
maximize impact of research at academic centers and the value of 
new products developed by industry
• Research networks will allow collaborative teams to work together 
to identify innovation gaps in the development of new therapies 
and who is best positioned to contribute value
• There are several ways to maximize the potential of these networks
– Recognize the value of the collaboration
– Manage the industry academic collaboration like and investment portfolio
– Adopt more reasonable approaches to sharing information
– Create new innovation models
Academic Industry CollaborationsAcademic Industry Collaborations
• Recognizing the value of the collaborationRecognizing the value of the collaboration
– There should be a strategic approach to attempt to limit failures 
that occur during development and can be very costly
– There is a need to fill knowledge gaps and increase the 
knowledge of the basis for disease development and the 
response of individual patients to new therapies and 
collaborations may address this best
– It is very important to identify the value of each partners assets 
and how the potential outcomes of the collaborations may p y
change value
Academic Industry CollaborationsAcademic Industry Collaborations
• Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o
– Many collaborations are based on knowledge of previous 
collaborations with individuals or groups in a therapeutic area
Si i di id l f l hi i id l– Since many individuals may transfer or leave this is not ideal
– Future work should build on current and previous work and 
cross those boundaries
– Have a formal way to document collaborations and make this 
visible to others to further the activity
To accomplish this goal it is best to look at the collaboration as– To accomplish this goal it is best to look at the collaboration as 
an investment portfolio requiring critical evaluation of 
everyone's work 
Academic Industry CollaborationsAcademic Industry Collaborations
• Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o
– When looked at as an investment portfolio it is possible to
• Eliminate redundancy across therapeutic areas by looking at 
synergies in projects 
• This allows for a master agreement or master service 
agreement that is then applicable across therapeutic areas g pp p
or functions
• For the academic side it also allows for multiple 
departments to have access to industry scientists and for thedepartments to have access to industry scientists and for the 
industry it allows access to academic scientists
Academic Industry CollaborationsAcademic Industry Collaborations
• Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o
– Master service agreements are an important part of 
collaborations in many instances
I ddi i li i h h l ll– In addition to streamlining the process, they also allow a secure 
interface to be developed allowing for sharing of information
– This approach fosters the an innovative outlook on activities
Academic Industry CollaborationsAcademic Industry Collaborations
Academic Industry CollaborationsAcademic Industry Collaborations
Academic Industry CollaborationsAcademic Industry Collaborations
• Adopt a new attitude about sharing of informationdop a e a ude abou s a g o o a o
– Companies rely on patents to protect the returns on their 
investment and patent nearly all
Thi bl k i i b h h bili l bl k– This blocks competition but has the ability to also block 
innovation across collaborations
– Many companies do separate out information into proprietary 
and non proprietary so that non proprietary information can be 
used across collaborations
– Proprietary is often further broken down to safeguardedProprietary is often further broken down to safeguarded 
information and that which can be shared across the 
collaboration
Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006
Heller, M.A. & Eisenberg, R.S. Science 280, 698–701 (1998).
Academic Industry CollaborationsAcademic Industry Collaborations
• Creation of new innovation modelsea o o e o a o ode s
– When there are multiple members of a collaboration on specific 
projects, it is possible to develop alliances between other 
industry partners and academic institutions for pre competitiveindustry partners and academic institutions for pre competitive 
research that would allow for a more organized and complete 
process.
– The standard academic industry collaboration could maintain 
the partnership for those things not considered pre competitive
Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006
Academic Industry CollaborationsAcademic Industry Collaborations
• Creation of new innovation modelsea o o e o a o ode s
– There are several examples of alliances in the past several years
• RNAi Consortium: establishing principles to enable the scientific 
community to probe the functions of mouse and human genescommunity to probe the functions of mouse and human genes
• Biomarkers Consortium: goals include developing and validating 
biomarkers to be used in detection, diagnosing, and treating disease
• Diabetes Genetic Initiative: the goal was to identify genetic connectionsDiabetes Genetic Initiative: the goal was to identify genetic connections 
between Type 2 DM and cardiovascular risk factors
Blow, N. Nat. Meth. 5, 361–368 (2008)
Altar, C.A. Clin. Pharmacol. Ther. 83, 361–364 (2008)
Saxena, R. Science 316, 1331–1336 (2007)
Academic Industry CollaborationsAcademic Industry Collaborations
• Industry‐academic collaborations will have a key role in the 
development of new therapies and treatments
• Both the academic institutions and industry have the same goal in 
mind and that is to help improve the care of patientsmind and that is to help improve the care of patients
• There needs to be an approach that takes the interests of both 
sides into account
• It is best to be treated as a portfolio to enhance synergy across 
therapeutic areas
• Continued development of alliances for precompetitive activity will p p p y
help advance scientific knowledge surrounding specific diseases

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Drive Efficiency in Research Through Industry-Academic Collaboration

  • 1. Collaboration between Industry and Academia  An Opportunity to Drive Efficiency in Research Craig S Conoscenti MD FCCPCraig S. Conoscenti, MD, FCCP Director and Pulmonary Fibrosis Program Area Lead Respiratory Clinical Development and Medical Affiars Boehringer Ingelheim Pharmaceuticals
  • 2. DISCLOSURES Employee of Boehringer Ingelheim Pharmaceuticals in theEmployee of Boehringer Ingelheim Pharmaceuticals in the  position of Director and Pulmonary Fibrosis Program Area Lead,  Respiratory Clinical Development and Medical Affairs Any views expressed in this presentation represent the personalAny views expressed in this presentation represent the personal  opinions of the author and not those of Boehringer Ingelheim  Pharmaceuticals
  • 3. Academic Industry CollaborationsAcademic Industry Collaborations • Concept of “pure research” – In the 19th Century the concept of pure research exemplified by the German  Wissenschaft*  was identified as “a dedicated scientific pursuit of natural phenomena  without seeking any practical application” *any study or science that involves systematic research • In 1986, Ross (John Hopkins University), commenting on academic and  pharmaceutical industry relationships: Academic scientists have as their goals the acquisition and dissemination of knowledge– Academic scientists have as their goals the acquisition and dissemination of knowledge  as full‐time independent ‘scholar scientists’ – Contrasts to the pharmaceutical industry’s goal of profit arising from the full‐time  employment of scientists  • With this type of culture still existing in pockets today, there will be  hurdles in the collaborative space between industry and academics Ross, R. Academic research and industry relationships. Clin. Investigat. Med. 9, 269–272 (1986).
  • 4. Academic Industry CollaborationsAcademic Industry Collaborations • Drug discovery is facing considerable challenges with increasing costs,  decreasing productivity and attrition of projects as they progress through  the development process d h h h h• Companies are responding with extensive changes which in many cases  are leading to a mixed model for drug discovery with new entrants into  the space including university‐based drug discovery groups  • It is accepted that industry has not succeeded in fully realizing the  potential of academic research and will require novel and forward‐ thinking approachesthinking approaches DiMasi JA, Hansen RW, Grabowski HG. The Price of Innovation: New Estimates of Drug Development Costs. J Health Econ 2003 Mar;22(2):151‐85 Brewer GJ Fundamental problems lie ahead in the drug discovery and commercialization process: restructuring of the pharmaceutical industry and an improved partnership  with academia are required. J Investig Med 54: 291–302 Tralau‐Stewart ,CJ. Wyatt CA,  Kleyn DE,  Ayad A. Drug Discovery: new  models for industry –academic partnerships. Drug Discov Today; 14(1);95‐101
  • 6. Academic Industry CollaborationsAcademic Industry Collaborations • Translational medicine is now playing a larger role in bridging the gap from science to development and this serves as an ideal place for collaborations to take place. • There are many models of collaborations that can be addressed but  companies and universities lack a systematic approach for capturing the  full potential of such collaborations • The term ‘open innovation’ was coined by Henry Chesbrough – “how useful knowledge and technology was becoming increasingly widespread,” such g gy g g y p , that newly developing technologies and products benefited from integrating knowledge  and expertise from multiple sources and began to address the economics of innovation Melese T, Lin SM, Chang JL, Cohen NH. Open innovation networks between academia and industry: an imperative for breakthrough therapies. Nature Medicine 15 (5) May 2009;502‐7 Chesbrough HW. Open Innovation : The new imperative for creating and profiting from technology.  Harvard Business School  Press  Boston MA 2003 Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006
  • 7. Academic Industry CollaborationsAcademic Industry Collaborations • Since 2008, several pharmaceuticals firms have established collaborations with  d i i i i i h h l f l i h b b i dacademic institutions with the goal of closing the gap between basic and  clinical research, utilizing evidence and outcomes based research • Most collaborations occur ad hoc often being based on personal relationships• Most collaborations occur ad hoc often being based on personal relationships  between individuals and it is not uncommon to lose opportunities to leverage  existing relationships and broaden the scientific focus • There needs to be an effective way to classify information into what can be  shared openly, confidential but with a confidentiality agreement, not shared h• Two approaches: – Develop focused collaboration between academia and industry  – Develop consortia between academia and industry in precompetitive areas to advance  industry wide science but not the goals of an individual company Melese T, Lin SM, Chang JL, Cohen NH. Open innovation networks between academia and industry: an imperative for breakthrough therapies. Nature Medicine 15 (5) May 2009;502‐7
  • 9. Academic Industry CollaborationsAcademic Industry Collaborations • A major topic in developing collaborations is potential conflict of interest and this will need to  i l dd d bl k h d l f b fi i l ll b iprospectively addressed to not block the development of beneficial collaborations. • Intellectual property (IP) rights pose a challenge to allowing the growth of collaborative  partnerships that support true innovationp p pp – If IP terms are too broad then this will hinder academic participation – If IP terms reach into the future to include future research once collaboration ends it will restrict future collaborations • The differences between the academic and industry cultures, values, and norms could be  substantial – A company typically defines the goals, objectives, and timelines for industry scientists and in academia typically the  goals, objectives, and timelines  are scientist defined – Very important to address this to provide opportunities for investigators from academia and industry to have  overlapping goalsoverlapping goals
  • 10. Academic Industry CollaborationsAcademic Industry Collaborations • A source of considerable tension could be budget and staffing – Academic researchers seek and obtain multiple sources of funding – Companies typically need to balance short‐term commitments to meet  quarter‐to‐quarter business demands and constraints • Academic community needs to think of new ways to scope, frame, and  describe proposed projects to align with corporate budgeting  – The expertise the company can offer is often overlooked and this can lead to access to  technology resources and staff such as biostatisticians – This can advance projects and be factored into the budget
  • 11. Academic Industry CollaborationsAcademic Industry Collaborations • Academic Medical Centers – Pharmaceutical companies often rely on clinical research organizations  (CROs)  to manage clinical studies – Rarely are academic medical centers thought of as being able to  provide much of this support – Early phase studies and assessment of methodology requires  understanding the science and AMCs are often positioned to do this – AMCs often have interdisciplinary research institutes that mirror the  small, therapeutic area–focused R&D units in pharmaceutical  companies
  • 12. Academic Industry CollaborationsAcademic Industry Collaborations • Research networks are now being developed to be able to  maximize impact of research at academic centers and the value of  new products developed by industry • Research networks will allow collaborative teams to work together  to identify innovation gaps in the development of new therapies  and who is best positioned to contribute value • There are several ways to maximize the potential of these networks – Recognize the value of the collaboration – Manage the industry academic collaboration like and investment portfolio – Adopt more reasonable approaches to sharing information – Create new innovation models
  • 13. Academic Industry CollaborationsAcademic Industry Collaborations • Recognizing the value of the collaborationRecognizing the value of the collaboration – There should be a strategic approach to attempt to limit failures  that occur during development and can be very costly – There is a need to fill knowledge gaps and increase the  knowledge of the basis for disease development and the  response of individual patients to new therapies and  collaborations may address this best – It is very important to identify the value of each partners assets  and how the potential outcomes of the collaborations may p y change value
  • 14. Academic Industry CollaborationsAcademic Industry Collaborations • Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o – Many collaborations are based on knowledge of previous  collaborations with individuals or groups in a therapeutic area Si i di id l f l hi i id l– Since many individuals may transfer or leave this is not ideal – Future work should build on current and previous work and  cross those boundaries – Have a formal way to document collaborations and make this  visible to others to further the activity To accomplish this goal it is best to look at the collaboration as– To accomplish this goal it is best to look at the collaboration as  an investment portfolio requiring critical evaluation of  everyone's work 
  • 15. Academic Industry CollaborationsAcademic Industry Collaborations • Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o – When looked at as an investment portfolio it is possible to • Eliminate redundancy across therapeutic areas by looking at  synergies in projects  • This allows for a master agreement or master service  agreement that is then applicable across therapeutic areas g pp p or functions • For the academic side it also allows for multiple  departments to have access to industry scientists and for thedepartments to have access to industry scientists and for the  industry it allows access to academic scientists
  • 16. Academic Industry CollaborationsAcademic Industry Collaborations • Managing the collaborations as an investment portfolioa ag g e co abo a o s as a es e po o o – Master service agreements are an important part of  collaborations in many instances I ddi i li i h h l ll– In addition to streamlining the process, they also allow a secure  interface to be developed allowing for sharing of information – This approach fosters the an innovative outlook on activities
  • 19. Academic Industry CollaborationsAcademic Industry Collaborations • Adopt a new attitude about sharing of informationdop a e a ude abou s a g o o a o – Companies rely on patents to protect the returns on their  investment and patent nearly all Thi bl k i i b h h bili l bl k– This blocks competition but has the ability to also block  innovation across collaborations – Many companies do separate out information into proprietary  and non proprietary so that non proprietary information can be  used across collaborations – Proprietary is often further broken down to safeguardedProprietary is often further broken down to safeguarded  information and that which can be shared across the  collaboration Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006 Heller, M.A. & Eisenberg, R.S. Science 280, 698–701 (1998).
  • 20. Academic Industry CollaborationsAcademic Industry Collaborations • Creation of new innovation modelsea o o e o a o ode s – When there are multiple members of a collaboration on specific  projects, it is possible to develop alliances between other  industry partners and academic institutions for pre competitiveindustry partners and academic institutions for pre competitive  research that would allow for a more organized and complete  process. – The standard academic industry collaboration could maintain  the partnership for those things not considered pre competitive Chesbrough HW. Open Business Models: How to thrive in the new innovation Landscape. Harvard Business School Press Boston MA 2006
  • 21. Academic Industry CollaborationsAcademic Industry Collaborations • Creation of new innovation modelsea o o e o a o ode s – There are several examples of alliances in the past several years • RNAi Consortium: establishing principles to enable the scientific  community to probe the functions of mouse and human genescommunity to probe the functions of mouse and human genes • Biomarkers Consortium: goals include developing and validating  biomarkers to be used in detection, diagnosing, and treating disease • Diabetes Genetic Initiative: the goal was to identify genetic connectionsDiabetes Genetic Initiative: the goal was to identify genetic connections  between Type 2 DM and cardiovascular risk factors Blow, N. Nat. Meth. 5, 361–368 (2008) Altar, C.A. Clin. Pharmacol. Ther. 83, 361–364 (2008) Saxena, R. Science 316, 1331–1336 (2007)
  • 22. Academic Industry CollaborationsAcademic Industry Collaborations • Industry‐academic collaborations will have a key role in the  development of new therapies and treatments • Both the academic institutions and industry have the same goal in  mind and that is to help improve the care of patientsmind and that is to help improve the care of patients • There needs to be an approach that takes the interests of both  sides into account • It is best to be treated as a portfolio to enhance synergy across  therapeutic areas • Continued development of alliances for precompetitive activity will p p p y help advance scientific knowledge surrounding specific diseases