Nicholas Brusco of EarthDigital, a solution provider at the marcus evans PharmaMarketing Summit 2013, on the impact of multi-touch marketing. Interview with: Nicholas Brusco, President, EarthDigital, an EarthColor company

1. The Case for Multi-Touch Pharma Marketing
All too often, our clients are printing With marketing budgets getting tighter
large quantities of collateral in advance, and an increased focus on return on
when it is highly possible that they will investment, we believe all of these
want to or have to change the content touches are required to get as much out
at some point. We promote taking of the client experience as possible.
advantage of our just-in-time
production capabilities.
Could you tell us more on how they
can engage with customers?
What we preach is to learn something
new about the client or recipient,
They should
Interview with: Nicholas Brusco, whether it is a physician, payer, or
President, EarthDigital, an patient, and leverage that information
EarthColor company every time they interact, accompanying
make sure
them through their journey regardless
of what touch points the marketing
Many pharmaceutical marketers are campaign allows for.
not taking advantage of the impact that
multi-touch marketing can have on their
campaigns, according to Nicholas
Brusco, President, EarthDigital, an
We believe that all media, whether
print, email, SMS or social media, has
the potential and responsibility to
that with
EarthColor company. Often, campaigns
are executed as one-offs without the
benefits of leveraging information
f u r t h er t h e c o m m u n i c a t i o n a n d
relationship. every touch,
there is an
gained from a previous touch, he went How could they ensure marketing
on to say. campaigns are done right, on time
and on budget? What questions do
opportunity
As a solution provider company at the you ask?
marcus evans PharmaMarketing
Summit 2013, in Palm Beach, Florida, Our questions revolve around the
May 8-10, Brusco puts pharmaceutical requirements for the end product and its
product marketing under the spotlight.
What tools are pharma marketers
use, and also around content. What
things impa ct change? W e are
interested in who their clients are and
to further
not taking advantage of today?
Many pharmaceutical marketers are not
what are the calls to action from a
recipient, so that we can understand
how we can make the piece better and
the
relationship
taking advantage of multi -touch more effective.
marketing or the opportunities to
increase the impact of each touch and Being clear about specifications is key to
future touches by leveraging the meeting client expectations. Once there
information gained throughout the client is an understanding, we put together a
or patient journey. plan and execute on it.
Often campaigns are executed as one- Any final comments?
offs without the perspective of the
larger marketing effort. Similarly, those It is a dynamic time and pharmaceutical
marketing to physicians are often companies are confronted with a lot of
unaware of the efforts their colleagues challenges; utilizing integrated
are putting into reaching out to marketing will be key to their success.
patients. Campaigns are not well timed Pharmaceutical marketers today need to
in many cases and variable data is not consider their message across all of
put to good use, which would allow their touch points. They should make
marketers to change their message sure that with every touch, there is an
depending on the circumstance. opportunity to further the relationship.

2. About the PharmaMarketing Summit 2013
The Marketing Network -
marcus evans Summits group
This unique forum will take place at The Ritz-Carlton, Palm Beach, Florida, May
delivers peer-to-peer information
8-10, 2013. Offering much more than any conference, exhibition or trade show, this
on strategic matters, professional
exclusive meeting will bring together esteemed industry thought leaders and
trends and breakthrough
solution providers to a highly focused and interactive networking event.
innovations.
www.pharmamarketingsummit.com
Contact
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
Division
Please note that the Summit is a
closed business event and the Tel: + 357 22 849 313
Email: press@marcusevanscy.com
number of participants strictly
limited. For more information please send an email to info@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com
About EarthColor
EarthColor has developed a distributed marketing management platform known as Pando™, and configured it for the
Pharmaceutical Industry. Pando empowers your sales and marketing teams to effectively manage your marketing initiatives in a
single, scalable and customizable interface. Employees are able to share information both vertically between management and
support levels, and laterally across all departments. Corporate graphic standards, compliance updates, formulary requirements and
FDA regulations are all maintained within the Pando platform.
Pando brings you the best of marketing and technology, helping you grow and manage your marketing initiatives while
enhancing collaboration between all branches of your business. Great marketing is rooted in great technology, and Pando delivers
both.
www.earthcolor.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
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To view the web version of this interview, please click here: www.pharmamarketingsummit.com/NicholasBrusco