1. PAPER CLIPS
ONLINE ADVERTISING
Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwerygroup.com
281.546.9617

2. PAY PER CLICK
ONLINE ADVERTISING
Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwerygroup.com
281.546.9617

3. Drive targeted awareness to
increase relevant leads at
efficient costs per call.

4. ONLINE OPPORTUNITY

5. INTERNET USAGE1995 - 2013

6. DIGITAL USEamong affluent users

7. 94%of people use the Internet to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

8. 48%use Internet Yellow Pages to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

9. 90%use Search Engines to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

10. GOOGLE SEARCH

11. 80%of all system-wide organic search traffic comes from Google
Internal Google Analytics

12. ALREADY
RANKED‽highly in organic search results

13. 2out of3click on paid link after they have made a purchasing decision
http://www.wordstream.com/articles/google-ads

14. SEARCH PAGE

15. ADVERTISING

16. LANDING PAGE

17. PHONE

18. VIDEO

19. CALL TO ACTION

20. CALL TO ACTION

21. LANDING PAGE

22. GOOGLE DISPLAY

23. RELEVANT ADS

24. RELEVANT ADS

25. GOOGLE REMARKETING

26. BROWSE SITE

27. BROWSE SITE

28. ADs FOLLOW

29. ADs FOLLOW

30. VISITS, CALLS, FORMS
TRACKED &
REPORTED

31. INVESTMENT

32. Marcus McDaniel
Dwyer Marketing Services
marcus.mcdaniel@dwyergroup.com
(281) 546.9617