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Search Engine Optimisation (SEO)& Drupal,[object Object],17 February 2010,[object Object],Sydney Drupal Meeting @ ABC Ultimo,[object Object]
Who Am I?,[object Object],[object Object]
 I’m a Drupal User.
 I run a collection of niche content websites.
 I’m also a corporate photographer.  Specialty: portaits.    Shooting editorials, events and headshots.,[object Object],	 Portfolio: marcopalmero.com,[object Object],[object Object]
 SEO is important for my niche websites – from which I get most of my traffic. (All Drupal),[object Object]
Search Engine Optimisation (SEO) for Drupal
SEO,[object Object],[object Object]
Is a specialised field. There are jobs online advertising full time SEOers – mainly focused on optimising search results. As large companies recognise the importance of their rankings on the SERPs. (Search Engine Results Page)
White hat vs black hat (still works – people still do it because there is a lot of money in this business) This is a white hat presentation.
The SEO landscape is continuously evolving and changing. There are recent optimisation strategies related with RDFa.,[object Object]
The Absolute Basics,[object Object],[object Object]
Content is King. Always. As Murdoch recently rehashed: “Content is not just king, it’s the emperor of all things electronic.”,[object Object],[object Object],[object Object]
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