2. Scout24 Group - at a glance
• More than 13m1 unique users each • Since 2004 owned by
month in Europe Deutsche Telekom
• Unique brand concept with up to • 1,200 employees in Munich,
97% aided brand awareness² Berlin and in international offices
• Leading marketplaces with an • Diverse team with excellent
estimated € 100bn transaction digital business expertise
volume
• International footprint:
• Constant innovations in mobile 22 countries
and social media – group-wide
more than 9.75m app
downloads³
Leading
market positions No.1 No.1 No.1 No.1
DE EU DACH CH
Operated externally
Local companies Language versions
Dr. Martin Enderle | Marc Stilke
1 AGOF 2012 2 Target Group 3 Sep. 2012
3. Strategic directions of Scout24 group
A B
Deeper Value Chain Core Business
Consolidation
C D
Emerging Markets &
New Business
Adjacent Geo
Page 3
Dr. Martin Enderle | Marc Stilke
4. AutoScout24
Deepening the value chain
Customer touch points Car service market (DE)
Private customers come to Inspection /
every 10 – 25K km
oil service
AutoScout24 to buy or sell a car…
General every 2 years
inspection
Serpentine belt every 40 – 60K km
replacement
Germans buy/sell a car 40,000 garages
every 5.6 years*… Market size
EUR 30bn/year**
Entering the car service market generates new business by structuring a
fragmented billion-€ market, so generating significant new customer touch
points and deepening the AutoScout24 value chain.
*Source: Focus online, Oct. 2012 Page 4
** including service / wear parts / overhauling Dr. Martin Enderle | Marc Stilke
5. AutoScout24
Car service portal
Biggest independent car service portal in DE
Make service reservations online
Prices guaranteed + 1,800 garages compared
Compare specific service offers per make
= Creating a new market
Page 5
Dr. Martin Enderle | Marc Stilke
6. ImmobilienScout24
Mortgages go online – ImmobilienScout24 leads the way
Mortgage distribution channels 2005-20 Websites used to search for mortgages
POS Agents / Advisors
Direct sales Bank‘s sales force 50,8%
(Internet / Phone) Bank’s outlet
3 1 2 3 4 Banks’
8 49,2%
12 15 websites
16
10 25 Savings
30 50% banks’ 32,8%
35 websites
10
10
Interhyp 29,4%
10
70
55 22,0%
45
36
News
14,7%
portals’
2005 2010 2015 2020 websites
Dr. Klein 13,0%
Annual total volume of mortgages in
Germany: 180bn EUR
Page 6
Dr. Martin Enderle | Marc Stilke
Source: Prof. Dr. Fleischer (Munich University), W3B Survey (users that moved in the last 12 months and bought a house, flat or property and have informed themselves on the internet about
mortgages / house financing), own analysis
7. ImmobilienScout24
Mortgage products along the user’s journey
Compare
User Compare &
intent
Nachfrager
Collect information vendors and
select offers
request offers
Vendor
IS24 Content Calculator Reverse auction
comparison
products
and
services
Interest rate
info
App
Page 7
Dr. Martin Enderle | Marc Stilke
8. Strategic directions of the Scout24 group
A B
Deeper Value Chain Core Business
Consolidation
C D
Emerging Markets &
New Business
Adjacent Geo
Page 8
Dr. Martin Enderle | Marc Stilke
9. ImmobilienScout24
Emerging Markets – ImmobilienScout24 goes Asia
PropertyGuru facts Value add from
ImmobilienScout24
● Clear #1 in Singapore ● Financing growth
(+100% in 2012)
● Presence in Indonesia,
Thailand, Malaysia ● Sharing best practice
from 13 years of market
● Huge growth leadership in Germany
potential B2B marketing
Pricing
● Access to 340m people
and a EUR 600m Online marketing
annual real estate IT operations
advertising market ● Building business
along the value chain
● 6 additional
countries through ● Helping to mature
partnerships the organization
Page 9
Dr. Martin Enderle | Marc Stilke
10. www.scout24.com
Thank you very much!
Contact:
Dr. Martin Enderle Marc Stilke
CEO CEO
Scout24 Holding ImmobilienScout24
martin.enderle@scout24.com marc.stilke@immobilienscout24.de
www.scout24.com
11. - w . a-o f ec. m
w wn hc n r e o
o en c
- wt ro n ac n r c
ti . m/o ho f e e
tc
e en
- w .cb o. m/O H o f ec
w wf e o k o N A C n r e
a c en
12. - w . a-o f ec. m
w wn hc n r e o
o en c
- wt ro n ac n r c
ti . m/o ho f e e
tc
e en
- w .cb o. m/O H o f ec
w wf e o k o N A C n r e
a c en
