Rising Stars - Presentation by Alberto Genovese, CEO of Facile.it at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

1. Company presentation
Alberto Genovese
Co-founder and CEO

2. Facile.it – Who we are
Facile.it is the number one insurance aggregator in Italy
We sell one in three of all insurance contracts sold
online and have a 70% market share amongst
aggregators
Founded in 2008, hit revenues in 2009 and profitable
since 2010
We are a 150 people team, with offices in Milan, Madrid
and Tirana

3. Our business lines
Car Insurance Loans
Core business #2 player
70% share of sales
100% share of profits
Mortgages ADSL
#2 player 80% market share
Grew 2X while leader
fell 55%
Gas & Power Savings Accounts
#1 player #1 player
Huge potential Very small market

4. Lots of room for upside
Nb /000
4.000 ~3,6
mio
3.500
~75% of New
Business still with
3.000 tied Agents
2.500
2.000
1.500
~ 850k
1.000
~ 350k
500
0
Market On-line Aggregators

5. Winner takes all business
You don’t need to quote on more than one insurance
comparison website
“Top of mind” and “top of Google” get that quote
More quotes mean more negotiating power with insurers
and more marketing euros

6. Things we care: people

7. Things we care: people
Coders -> team of 30 coders, many of the top ones in Milan.
€2k referral prize; sponsor trainings in Italy and Europe
Management -> Hired top quartile performers out of McKinsey
(1), BCG (4), Nestlè (1) and Yahoo! (1); we sponsors HBS
education
Marketing and middle management: 100% of hires graduated
with distiction, no exception
Facile.it Academy: coding, web marketing, UX, managerment.
Internal and external trainings

8. Things we care: mobile
Only iOS App to provide
full car insurance price
comparison in Europe
Fully functional mobile
version
Ousourcer to major
insurance companies for
their mobile presence

9. Things we care: scalability
Our B2B technology enables small companies and
individuals to set up their own local insurance business
1.200 people so far made a job of our platform, selling
car insurance as a full time or part-time job
We estimate that up to 100.000 people could use our
platform to sell insurance and make a living out of that

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